本文選題：鄉(xiāng)村旅游 + 鄉(xiāng)村旅游產(chǎn)業(yè)　； 參考：《西華大學(xué)》2014年碩士論文

【摘要】：旅游產(chǎn)業(yè)是國家戰(zhàn)略性支柱產(chǎn)業(yè)，作為其重要組成部分的鄉(xiāng)村旅游，起源于20世紀(jì)80年代末成都市郫縣農(nóng)科村的“農(nóng)家樂”，經(jīng)過20多年的蓬勃發(fā)展，鄉(xiāng)村旅游在全國各地的產(chǎn)業(yè)規(guī)模逐步擴(kuò)大，成為統(tǒng)籌城鄉(xiāng)帶動(dòng)農(nóng)民增收致富的重要手段，成都鄉(xiāng)村旅游的發(fā)展更是領(lǐng)先于全國的發(fā)展。然而，如今信息化水平不斷提升，智慧城市建設(shè)不斷推進(jìn)，旅游者的個(gè)性化需求日益旺盛，旅游體驗(yàn)的日趨多樣化，，旅游出行日趨自主化，以口碑效應(yīng)為主要傳播特點(diǎn)的傳統(tǒng)鄉(xiāng)村旅游產(chǎn)業(yè)模式遠(yuǎn)遠(yuǎn)不能滿足消費(fèi)者的需求，特別是散落在廣大鄉(xiāng)村的鄉(xiāng)村旅游點(diǎn)具有極大的空間廣度，傳統(tǒng)的經(jīng)營方式已經(jīng)不能適應(yīng)以自駕車為主要出行方式的客源對(duì)象的需要。因此，鄉(xiāng)村旅游只有朝著智慧化方向發(fā)展，才能成功實(shí)現(xiàn)鄉(xiāng)村旅游產(chǎn)業(yè)轉(zhuǎn)型升級(jí)。 為了促進(jìn)成都鄉(xiāng)村旅游良性發(fā)展，以鄉(xiāng)村旅游市場(chǎng)需求為導(dǎo)向，提高鄉(xiāng)村旅游服務(wù)水平，推動(dòng)鄉(xiāng)村旅游產(chǎn)業(yè)轉(zhuǎn)型升級(jí)，本文從“智慧城市”和“智慧旅游”項(xiàng)目建設(shè)研究出發(fā)，對(duì)目前成都鄉(xiāng)村旅游的發(fā)展現(xiàn)狀及其發(fā)展過程中存在的問題進(jìn)行分析探討，提出成都鄉(xiāng)村旅游智慧化發(fā)展的背景、目的和意義，以及智慧化發(fā)展的必然性和可能性。在對(duì)成都鄉(xiāng)村旅游智慧化發(fā)展進(jìn)行研究時(shí)，將“智慧旅游”運(yùn)行過程中所使用的新技術(shù)與成都鄉(xiāng)村旅游的發(fā)展相結(jié)合，提升成都鄉(xiāng)村旅游的科技含量，推動(dòng)成都鄉(xiāng)村旅游轉(zhuǎn)型升級(jí)，加快成都智慧鄉(xiāng)村旅游的建設(shè)步伐，為全國智慧鄉(xiāng)村旅游的建設(shè)發(fā)揮示范作用。 本文通過借鑒并結(jié)合“智慧旅游”建設(shè)過程中所運(yùn)用到的新技術(shù)，以成都鄉(xiāng)村旅游智慧化發(fā)展的背景以及智慧化發(fā)展的必然性和可能性為前提條件，針對(duì)成都鄉(xiāng)村旅游發(fā)展過程中存在的問題，從社會(huì)化的角度科學(xué)確定成都鄉(xiāng)村旅游智慧化發(fā)展的解決方案，為其他城市發(fā)展智慧鄉(xiāng)村旅游提供了指導(dǎo)性建議。
[Abstract]:Tourism industry is a national strategic pillar industry, as an important part of rural tourism, originated in the late 1980s, Chengdu Pixian agricultural village "Nongjiayue", after more than 20 years of vigorous development,The scale of rural tourism in various parts of the country has gradually expanded and become an important means to promote the income and wealth of farmers in urban and rural areas as a whole, and the development of rural tourism in Chengdu is ahead of the development of the whole country.However, nowadays, the level of information is constantly improving, the construction of intelligent city is advancing, the individualized demand of tourists is increasingly exuberant, the tourism experience is becoming more and more diversified, and tourism travel is becoming increasingly autonomous.The traditional rural tourism industry mode, which is characterized by word-of-mouth effect, can not meet the needs of consumers, especially the rural tourism spots scattered in the vast rural areas have a great space breadth.The traditional mode of operation has been unable to meet the needs of self-driving as the main mode of travel.Therefore, rural tourism can successfully realize the transformation and upgrading of rural tourism industry only by developing intelligently.In order to promote the healthy development of rural tourism in Chengdu, take the demand of rural tourism market as the guide, improve the service level of rural tourism, and promote the transformation and upgrading of rural tourism industry, this paper starts from the construction of "smart city" and "intelligent tourism" projects.This paper analyzes the present situation and problems in the development of rural tourism in Chengdu, and puts forward the background, purpose and significance of the intelligent development of rural tourism in Chengdu, as well as the inevitability and possibility of the development of rural tourism in Chengdu.In the study of the intelligent development of Chengdu rural tourism, the new technology used in the operation of "intelligent tourism" is combined with the development of Chengdu rural tourism, so as to enhance the scientific and technological content of Chengdu rural tourism.Promoting the transformation and upgrading of Chengdu's rural tourism, speeding up the construction of Chengdu's intelligent rural tourism, and playing an exemplary role in the construction of national intelligent rural tourism.Based on the new technology used in the construction of "intelligent tourism", this paper takes the background of the intelligent development of Chengdu rural tourism as well as the inevitability and possibility of the development of the intelligent tourism as the precondition.In view of the problems existing in the development of rural tourism in Chengdu, this paper scientifically determines the solution of the intelligent development of rural tourism in Chengdu from the angle of socialization, and provides guidance suggestions for the development of intelligent rural tourism in other cities.
【學(xué)位授予單位】：西華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F592.7;F327

【參考文獻(xiàn)】

相關(guān)期刊論文 前4條

1 張凌云;黎]

本文編號(hào)：1731379