本文選題：旅游購物　切入點(diǎn)：購物決策　出處：《廣西大學(xué)》2014年碩士論文

【摘要】：旅游購物在擴(kuò)大旅游業(yè)規(guī)模、增加旅游目的地經(jīng)濟(jì)效益,以及提高旅游者滿意度、滿足旅游者的物質(zhì)和文化需求等方面的起到了重要的作用。目前,三亞旅游購物消費(fèi)占旅游總體消費(fèi)的比重偏低,旅游購物形象不佳,旅游購物市場依然存在問題。推進(jìn)三亞旅游購物市場健康有序的發(fā)展,必須著眼于旅游者的購物行為。明確旅游者購物決策行為的影響因素,能為解決旅游購物市場存在的問題提供現(xiàn)實(shí)依據(jù)。因此,分析三亞旅游者購物決策行為的影響因素,是非常值得研究的內(nèi)容。 本文以旅游消費(fèi)者決策行為理論為基礎(chǔ),以供給-需求關(guān)系為基本框架,分析三亞旅游者購物決策行為的影響因素,指出了三亞旅游購物市場存在的問題,并給出對策建議。首先基于旅游消費(fèi)者決策行為理論,總結(jié)出了三亞旅游者購物決策行為的影響因素測量模型；然后分析了三亞旅游購物市場現(xiàn)狀和特點(diǎn)；其次,結(jié)合問卷調(diào)查,采用旅游者購物決策行為的影響因素測量模型,對旅游者的購物決策行為定量分析,測量出旅游者購物決策的影響因素以及影響程度；再次,結(jié)合市場現(xiàn)狀與三亞旅游者購物決策行為的影響因素,找出三亞旅游購物市場存在的問題；最后,針對存在的問題,在解決旅游購物宰客、強(qiáng)化旅游購物體驗、釋放旅游商品價值、優(yōu)化旅游購物形象等方面提出了相應(yīng)的發(fā)展對策建議和市場監(jiān)管措施。 本研究選試圖以測量旅游者購物決策行為的影響因素為出發(fā)點(diǎn),解決三亞旅游購物存在的詬病,提升旅游購物品質(zhì),優(yōu)化旅游消費(fèi)結(jié)構(gòu),有助于三亞旅游購物市場的健康發(fā)展,并給其他城市發(fā)展旅游購物提供一定的借鑒。
[Abstract]:Tourism shopping plays an important role in expanding the scale of tourism, increasing the economic benefits of tourism destinations, improving the satisfaction of tourists, and meeting the material and cultural needs of tourists.At present, the proportion of tourism shopping consumption in the total tourism consumption in Sanya is low, the tourism shopping image is not good, and there are still problems in the tourism shopping market.To promote the healthy and orderly development of Sanya tourist shopping market, we must focus on the shopping behavior of tourists.Clarifying the influencing factors of tourist shopping decision can provide practical basis for solving the problems existing in tourist shopping market.Therefore, it is worth studying to analyze the influencing factors of shopping decision-making behavior of tourists in Sanya.Based on the tourism consumer decision behavior theory and the supply-demand relationship as the basic framework, this paper analyzes the influencing factors of the tourist shopping decision-making behavior in Sanya, points out the problems existing in the Sanya tourist shopping market, and puts forward some countermeasures and suggestions.First, based on the tourism consumer decision-making behavior theory, summed up the Sanya tourist shopping decision-making decision-making factors measurement model; then analyzed the current situation and characteristics of Sanya tourist shopping market; secondly, combined with questionnaire survey,By using the measurement model of tourist's shopping decision-making behavior, the quantitative analysis of tourist's shopping decision-making behavior is carried out, and the influencing factors and degree of tourist's shopping decision are measured. Thirdly,Combined with the market situation and the influencing factors of Sanya tourists' shopping decision-making behavior, this paper finds out the existing problems in the Sanya tourist shopping market; finally, aiming at the existing problems, it solves the tourist shopping killing and strengthens the tourism shopping experience.This paper puts forward the corresponding development countermeasures and market supervision measures in terms of releasing the value of tourism commodities and optimizing the tourist shopping image.This study tries to measure the influencing factors of tourist shopping decision-making behavior as the starting point to solve the problems of tourism shopping in Sanya, improve the quality of tourism shopping, optimize the structure of tourism consumption, and contribute to the healthy development of Sanya tourism shopping market.And to other cities to develop tourism shopping to provide certain reference.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;F713.55

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