本文選題：拉薩　切入點：旅游形象　出處：《東北師范大學》2014年碩士論文

【摘要】：旅游地形象是每一個以旅游為產(chǎn)業(yè)的城市必須注重的問題，旅游地形象的好壞是任何一個旅游城市是否能吸引游客的主導因素，而對旅游形象的宣傳就成了重中之重。因此目前你無論是國內(nèi)還是世界其他旅游城市，開始將旅游地形象設計旅游地形象傳播從過去相對比較單一的宣傳和促銷方式中分離出來，進行專門的形象策劃。它分為兩個部分，一個是形象設計，另一個是形象傳播。這是兩個相對傳統(tǒng)的設計和宣傳來講比較獨立的子系統(tǒng)。眾所周知，一個再好的產(chǎn)品，無論具有多大的優(yōu)點，如果沒有好的宣傳是無法達到設計生產(chǎn)目的的。城市形象一樣，在經(jīng)過包裝設計之后，如果不能借助媒介加以傳播，，就無法實現(xiàn)對城市旅游形象策劃的根本目標。所以，旅游城市形象傳播是形象設計的必要后續(xù)手段，他們是一體化的。故而討論用于傳播城市旅游形象的一般策略，特別是傳播城市旅游形象的新興傳播媒介，具有重要意義。 本文從拉薩出發(fā)，以城市旅游為基礎分析了拉薩市城市旅游形象的傳播策略。全文共分為5部分，其中重點是3、4部分。第1部分為緒論。闡述了論文的研究背景和意義,確定了研究的目標和方法體系，構建了論文研究的邏輯框架以及國內(nèi)外對城市旅游形象傳播的研究現(xiàn)狀。第2部分為拉薩城市旅游形象現(xiàn)狀與分析。在詳細辨析城市旅游形象概念的基礎上，分析和研究了拉薩城市旅游形象的現(xiàn)狀及提升形象的策略。第3部分為拉薩旅游形象傳播策略現(xiàn)狀與分析。在分析拉薩旅游形象傳播策略現(xiàn)狀基礎上研究了旅游形象傳播的當下狀態(tài)及存在問題。第4部分為提升拉薩旅游形象傳播策略。主要講述了提升拉薩旅游形象傳播的一些策略。第5部分為結(jié)語。對全文進行總結(jié)，提出作者自己的觀點，對拉薩市城市旅游的未來進行展望。
[Abstract]:Tourism destination image is a problem that every city with tourism as its industry must pay attention to. The quality of tourist destination image is the leading factor whether any tourist city can attract tourists. And the publicity of the tourist image has become the top priority. Therefore, at present, whether you are domestic or other tourist cities around the world, Began to separate tourist destination image design from the relatively simple publicity and promotion methods in the past, and carried out special image planning. It is divided into two parts, one is image design, The other is image communication. These are two relatively independent subsystems in terms of traditional design and publicity. As we all know, no matter how good a product is, no matter how good it is, It is impossible to achieve the purpose of design and production without good publicity. As in the case of city image, after packaging design, if the media are not used to spread it, the fundamental goal of urban tourism image planning can not be realized. The communication of tourism city image is the necessary follow-up means of image design, and they are integrated. Therefore, it is of great significance to discuss the general strategy used to spread the image of city tourism, especially the emerging media of spreading the image of city tourism. Starting from Lhasa, this paper analyzes the communication strategy of Lhasa's urban tourism image based on urban tourism. The paper is divided into five parts, the emphasis of which is three parts and four parts. The first part is the introduction. Having identified the objectives and methodological system of the study, The paper constructs the logical frame of the thesis and the present situation of the research on the urban tourism image communication at home and abroad. The second part is the present situation and analysis of the urban tourism image in Lhasa. On the basis of the detailed analysis of the concept of the urban tourism image, This paper analyzes and studies the present situation of Lhasa city tourism image and the strategy of promoting the image. The third part is the present situation and analysis of Lhasa tourism image communication strategy. On the basis of analyzing the present situation of Lhasa tourism image communication strategy, this paper studies tourism. The fourth part is the strategy of promoting Lhasa tourism image communication. It mainly describes some strategies to promote Lhasa tourism image communication. The fifth part is the conclusion. The author puts forward his own point of view and looks forward to the future of Lhasa city tourism.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206;F592.7

【參考文獻】

相關期刊論文 前10條

1 楊曉佳,蔡曉梅;旅游廣告在旅游產(chǎn)品推廣中的應用[J];商業(yè)研究;2005年15期

2 楊延風;劉嘯;馬瑛;;旅游廣告宣傳及其對旅游動機影響分析[J];商業(yè)研究;2006年03期

3 劉芬;于志濤;;城市形象傳播誤區(qū)與辯證理念的創(chuàng)新[J];長春師范學院學報;2006年02期

4 焦秀琦;世界城市化發(fā)展的S型曲線[J];城市規(guī)劃;1987年02期

5 李宗誠;;節(jié)事活動與城市形象傳播[J];當代傳播;2007年04期

6 程金龍,吳國清;旅游形象研究理論進展與前瞻[J];地理與地理信息科學;2004年02期

7 普布昌居;;拉薩市旅游城市形象傳播現(xiàn)狀及其對策思考[J];廣告大觀(理論版);2010年03期

8 周晶;;中國城市推廣電視廣告的有關問題研究[J];廣告大觀(理論版);2010年03期

9 鐘虹濱;黃煉;;美國城市形象品牌研究述評[J];國際城市規(guī)劃;2007年02期

10 陶長江;甘霖露;;張家界市USP定位及旅游形象設計探討[J];湖南財經(jīng)高等�？茖W校學報;2010年03期

本文編號：1689643