本文選題：井岡山　切入點：旅游動機　出處：《江西師范大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：井岡山作為國內(nèi)知名的紅色旅游勝地,在當(dāng)?shù)卮罅块_展的會議和培訓(xùn)對當(dāng)?shù)氐穆糜螛I(yè)有著很大的影響,來訪井岡山的游客除了以休閑觀光為目的,還有相當(dāng)一部分是以參加會議或培訓(xùn)為主要目的,但是國內(nèi)對以參加會議或培訓(xùn)為主要動機的游客的研究還較少,特別是對此類游客在景點的選擇行為上的研究還不夠成熟,因此,對此展開研究具有重要的價值和現(xiàn)實意義。本文將在界定旅游動機、游客行為和景點景區(qū)的概念,在對調(diào)查問卷經(jīng)過設(shè)計與檢驗之后,按照旅游動機分別對來訪井岡山的游客進(jìn)行問卷調(diào)查并分析,分析不同旅游動機的游客行為特征。論文的主體部分,針對游客的選擇行為特征的問題,從旅游者的人口統(tǒng)計因素(性別、年齡、學(xué)歷、職業(yè))、客源市場、景點選擇行為及其對景區(qū)的影響等方面對不同動機的旅游者,運用Co-plot分析法等方法進(jìn)行了研究。通過對井岡山近幾年游客對比分析、不同類型景區(qū)差異化發(fā)展等方面進(jìn)行研究,對井岡山游客景點選擇行為與井岡山空間組織相互影響的關(guān)系進(jìn)行分析：一、游客景點選擇與旅游節(jié)點相互影響；二、游客景點選擇與旅游線路相互影響。得出結(jié)論如下：(1)游客以男性居多,以休閑旅游為目的的游客年齡主要在18-45歲；以會議或培訓(xùn)為目的的游客則多數(shù)為30-60歲之間。具有典型的高學(xué)歷特征且多為黨員,以休閑旅游為目的的游客中大專及以上的游客占40.5%,而在參加會議或培訓(xùn)的此類游客,則占73%；游客職業(yè)以學(xué)生、公務(wù)員為主；(2)在景點選擇方面,以參加會議或培訓(xùn)學(xué)習(xí)的游客受地域和組織安排的影響,在井岡山的出游空間范圍比其他游客較小,其參觀游覽范圍相對局限在其會議場所或培訓(xùn)基地附近的紅色景點或休閑場所,因此景點選擇上較集中在博物館、烈士墓等茨坪景區(qū)景點,在首次到訪率上,越是偏遠(yuǎn)的景區(qū)首次到訪率則越高。同時游客來源地則更分散,綜合吸引半徑達(dá)到527km,吉安本地游客比重僅為27%。距離衰減規(guī)律己不成為旅游目的地選擇的主要障礙。這部分游客在井岡山停留的時間更長,但其參觀游覽范圍相對局限在其會議場所或培訓(xùn)基地附近的紅色景點或休閑場所；(3)在景點選擇方面,以休閑觀光為目的的游客選擇在井岡山停留的時間則相對較短,其景點選擇則相較更自由廣泛,大多數(shù)游客對龍?zhí)�、黃洋界、杜鵑山等景區(qū)也表現(xiàn)出到訪計劃。同時,游客來源地集中在周邊地區(qū),綜合吸引半徑較小為278km。此類游客是以吉安市本地(占47%)、包括江西省內(nèi)和湖南省東部的周邊縣市區(qū)的客源為主,說明其旅游影響力還沒有得到有效擴(kuò)散,距離衰減規(guī)律對以休閑旅游為目的的游客空間行為起主要作用。
[Abstract]:Jinggangshan, as a well-known red tourist destination in China, has had a great impact on the local tourism industry through a large number of meetings and trainings held locally. In addition to the purpose of leisure and sightseeing, tourists visiting Jinggangshan, There are also quite a number of people whose main purpose is to attend meetings or training. However, the domestic research on tourists whose main motivation is to attend conferences or training is still relatively few, especially the research on the choice behavior of such tourists in scenic spots is not mature enough. Therefore, it is of great value and practical significance to carry out the research. This paper will define the concept of tourism motivation, tourist behavior and scenic spot, after the questionnaire has been designed and tested, According to the tourism motivation, the tourists in Jinggang Mountain are investigated and analyzed to analyze the tourist behavior characteristics of different tourist motivations. The main part of the paper is aimed at the problem of tourist choice behavior characteristics. From the tourist demographic factors (sex, age, education, occupation, tourist market, scenic spot selection behavior and its impact on scenic spots, etc. Through the comparative analysis of tourists in Jinggang Mountain in recent years and the development of different types of scenic spots, This paper analyzes the relationship between tourist spot selection behavior and spatial organization of Jinggang Mountain: first, tourist attraction selection and tourist node influence each other; second, The conclusion is as follows: (1) the majority of tourists are male, and the tourists whose aim is leisure tourism are mainly 18-45 years old. For the purpose of meeting or training, the majority of tourists are between 30 and 60 years of age. They are typically highly educated and most of them are party members. Among the tourists who are interested in leisure tourism, 40.5% of the tourists are from college or above, while those who attend the conference or training take part in the meeting or training. The tourist occupation is mainly students and civil servants. In the choice of scenic spots, tourists who attend meetings or training and study are affected by the geographical and organizational arrangements, and the scope of travel space in Jinggang Mountain is smaller than that of other tourists. Its visit scope is relatively limited to the red scenic spots or leisure places near its meeting place or training base, so the scenic spots are more concentrated on museums, martyrs' tombs, and other Tziping scenic spots, and on the first visit rate. The more remote the scenic spots, the higher the number of first-time visits, and the more scattered the tourist destinations, The comprehensive radius of attraction is 527km, and the proportion of local tourists in Ji'an is only 27.The law of distance attenuation is no longer the main obstacle to the choice of tourist destinations. This part of the tourists has stayed in Jinggang Mountain for a longer period of time. However, its visit scope is relatively limited to the red scenic spots or leisure places near its meeting place or training base. In terms of scenic spot selection, tourists who are interested in leisure sightseeing have relatively short periods of time to stay in Jinggang Mountain. The choice of scenic spots is more liberal and extensive. Most tourists also show plans to visit Longtan, Huangyangjie, Rhododendron and other scenic spots. At the same time, the source of tourists is concentrated in the surrounding areas. The comprehensive radius of attraction is 278km. this kind of tourists are mainly from the local area of Ji'an (47%), including those in Jiangxi Province and the surrounding counties and cities in the eastern part of Hunan Province, indicating that their tourist influence has not been effectively spread. The law of distance attenuation plays a major role in the spatial behavior of tourists for the purpose of leisure tourism.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F592.7;F713.55

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