本文選題：普洱市　切入點(diǎn)：ZMET　出處：《云南財(cái)經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：本文通過(guò)分析旅游形象與旅游線路的國(guó)內(nèi)外研究,梳理支撐本研究的理論基礎(chǔ),找出ZMET技術(shù)與旅游形象之間的聯(lián)系。選擇以普洱市為案例點(diǎn),對(duì)普洱市旅游形象進(jìn)行深入實(shí)地調(diào)查分析。在此基礎(chǔ)上,運(yùn)用簡(jiǎn)化ZMET技術(shù)識(shí)別出以“茶”為代表的六個(gè)普洱市旅游形象元素。以旅游資源為橋梁,對(duì)普洱市旅游形象元素與元素載體進(jìn)行空間分析,借用效用最大化理論、吸引力疊加論與點(diǎn)軸理論,依托重要旅游節(jié)點(diǎn)設(shè)計(jì)出六類旅游線路,以期為普洱市旅游發(fā)展提供借鑒,同時(shí)也為普洱市旅游線路設(shè)計(jì)探索新的思路。本文具體分為:第一章緒論,介紹了研究背景與研究意義,對(duì)選題國(guó)內(nèi)外研究動(dòng)態(tài)進(jìn)行綜述,結(jié)合研究方法對(duì)研究思路、技術(shù)路線、研究?jī)?nèi)容與研究貢獻(xiàn)、理論基礎(chǔ)進(jìn)行闡述。第二章普洱市旅游形象分析,主要從普洱市旅游形象基礎(chǔ)、旅游形象載體、旅游形象識(shí)別與旅游形象調(diào)查四個(gè)角度對(duì)普洱市旅游形象進(jìn)行梳理。第三章普洱市旅游形象元素識(shí)別,分別使用隱喻抽取技術(shù)與網(wǎng)絡(luò)文本分析法對(duì)普洱市旅游形象元素進(jìn)行識(shí)別,最終提取出以“茶”元素為代表的六個(gè)旅游形象元素,并對(duì)識(shí)別出的旅游形象元素結(jié)合普洱市的實(shí)際情況進(jìn)行分析。第四章形象元素與元素載體空間分析,結(jié)合識(shí)別出的旅游形象元素進(jìn)行旅游景區(qū)的配比,篩選出網(wǎng)絡(luò)搜索頻次較高的旅游景區(qū)作為旅游線路重要景區(qū)。第五章旅游線路優(yōu)化設(shè)計(jì),首先根據(jù)實(shí)地調(diào)查對(duì)普洱市旅游線路產(chǎn)品進(jìn)行評(píng)價(jià)分析,并對(duì)旅游線路優(yōu)化方法進(jìn)行梳理,設(shè)計(jì)了六類旅游線路。
[Abstract]:By analyzing the domestic and foreign research on tourism image and tourism route, this paper combs the theoretical basis to support this study, and finds out the relationship between ZMET technology and tourism image. The tourism image of Pu'er city is investigated and analyzed in depth. On this basis, six tourism image elements represented by "tea" are identified by using simplified ZMET technology, and tourism resources are used as a bridge. Based on the spatial analysis of tourism image elements and element carriers in Pu'er City, the author uses the theory of utility maximization, the theory of attraction superposition and the theory of point axis to design six kinds of tourist routes based on important tourism nodes, in order to provide reference for the development of tourism in Pu'er. At the same time, it also explores new ideas for the design of tourism routes in Pu'er City. This paper is divided into two parts: the first chapter is introduction, which introduces the research background and significance, summarizes the domestic and foreign research trends of the selected topics, and combines the research methods to the research ideas. Technical route, research content and research contribution, theoretical basis. Chapter two: the analysis of the tourism image of Pu'er, mainly from the basis of the tourism image of Pu'er, the carrier of tourism image, Tourism image identification and tourism image investigation from four angles to sort out the tourism image of Pu'er. Chapter three is the identification of tourism image elements of Pu'er. Using metaphor extraction technology and network text analysis method to identify the tourism image elements in Pu'er city, and finally extract six tourism image elements represented by "tea" elements. It also analyzes the recognition of tourism image elements combined with the actual situation of Pu'er city. 4th chapter image elements and element carrier space analysis, combined with the identified tourism image elements to carry out the matching of tourist attractions, Select the scenic spots with high search frequency on the network as the important scenic spots of tourist routes. Chapter 5th: optimal design of tourist routes. Firstly, according to the field investigation, the paper evaluates and analyzes the products of tourism routes in Pu'er City. At the same time, the optimization method of tourism route is combed, and six kinds of tourist routes are designed.
【學(xué)位授予單位】：云南財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7

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