本文選題：東湖　切入點：實景演藝　出處：《湖北大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：實景演藝是一種獨特的文化模式,其演出舞臺是真實的山水實景,表演主題與內(nèi)容主要是當(dāng)?shù)匚幕c民俗,創(chuàng)作團隊常是演藝界、商業(yè)界大師,主要演員是當(dāng)?shù)氐陌傩?經(jīng)營方往往是獨立的演藝公司。這是一種新的演藝形式,它挖掘當(dāng)?shù)鼐皡^(qū)的文化內(nèi)涵,展示當(dāng)?shù)鼐皡^(qū)的形象和魅力,具有地方性、唯一性、藝術(shù)性、震撼性、民族性的特點,不僅是對旅游演藝的革命,也是對視覺藝術(shù)的革命。本文認為實景演藝旅游產(chǎn)品能夠?qū)|湖的零散的文化資源,進行深度的挖掘與包裝,進行有效的產(chǎn)業(yè)化組合,建立東湖景區(qū)大旅游產(chǎn)業(yè)結(jié)構(gòu)體系,使東湖本土文化立體化、形象化、藝術(shù)化；讓游客在藝術(shù)審美中得到東湖本土文化的認知,讓演藝產(chǎn)品成為東湖本土文化傳承的一種創(chuàng)新形式,提高景區(qū)吸引力與美譽度。 本文結(jié)合武漢地區(qū)的文化特色與地域經(jīng)濟條件,借鑒其他旅游景點大型實景演出的成功經(jīng)驗,把東湖作為了實景演藝旅游產(chǎn)品開發(fā)的對象。從自然條件和社會條件兩個方面分析了東湖風(fēng)景區(qū)實景演藝產(chǎn)品開發(fā)的地理條件,從東湖風(fēng)景區(qū)資源賦存的角度分析了實景演藝產(chǎn)品開發(fā)的資源條件,從旅游主體、客體、景區(qū)旅游產(chǎn)品共生價值三方面分析了東湖風(fēng)景區(qū)實景演藝產(chǎn)品開發(fā)市場需求,從楚文化、知音文化、武漢民俗文化、首義文化、紅色文化、現(xiàn)代科技文化等方面對東湖風(fēng)景區(qū)實景演藝產(chǎn)品開發(fā)做了文化分析。 本文從主題、形象、功能和市場四個方面對東湖景區(qū)實景演藝產(chǎn)品做了定位分析。實景演藝的產(chǎn)品既要反映歷史文化,更要體現(xiàn)永不服輸、活力四射、敢作敢為、超越創(chuàng)新的時代精神。產(chǎn)品視覺形象的確立是一個改造和完善東湖風(fēng)景區(qū)的系統(tǒng)工程,它結(jié)合城市規(guī)劃、旅游規(guī)劃來進行。產(chǎn)品的經(jīng)營形象必須跟武漢文明城市建設(shè)、智慧城市建設(shè)保持一致,實行綠色經(jīng)營。產(chǎn)品應(yīng)是娛樂性、知識性、觀賞性的高度完美結(jié)合。東湖實景演藝應(yīng)以四個獨立制作、中型規(guī)模、高品質(zhì)的旅游文藝產(chǎn)品為基調(diào),一線串珠,形成珠聯(lián)璧合,凸顯大江大湖大武漢、楚天楚韻楚風(fēng)云的演藝產(chǎn)品。要旗幟鮮明的定位于高端市場的商業(yè)演出,在楚天文化及其原汁原味的發(fā)展基礎(chǔ)上,通過優(yōu)美舞蹈詞匯的地域特色、音樂曲調(diào)的扣人心弦、民族服飾的豐富多彩、舞蹈場面的立體恢弘、燈光效果的出神入化,強烈表現(xiàn)楚文化的生命力與發(fā)展力,充分運用現(xiàn)代藝術(shù)手段和表現(xiàn)方式,形成強烈的藝術(shù)震撼和視覺沖擊。 本文還對東湖風(fēng)景區(qū)實景演藝產(chǎn)品開發(fā)進行了初步的創(chuàng)意策劃,產(chǎn)品名稱是《東湖楚韻》,策劃理念是展現(xiàn)東湖景區(qū)優(yōu)美的自然景觀,豐富的歷史人文,鮮明的楚風(fēng)楚韻,整合現(xiàn)有旅游產(chǎn)品,尋求東湖的旅游特色,形成獨特的不可復(fù)制的全新東湖實景演出產(chǎn)品。產(chǎn)品以歌舞與音樂劇為主,以東湖高新光電產(chǎn)品為輔,屈原、鐘子期與俞伯牙、彭劉楊、毛澤東等人的故事串聯(lián)形成4部10單元結(jié)構(gòu)。4部分別是《楚韻九歌》、《楚風(fēng)知音》、《楚天風(fēng)云》、《楚夜霓影》。演出規(guī)模600人左右,時間4個50分鐘左右。此外,還從技術(shù)手段與元素、場地與選址、產(chǎn)品包裝、場景、聲音、光影、人物、表演、延伸行業(yè)、延伸產(chǎn)品等方面做了策劃。 本文還從政府主導(dǎo)與演藝公司、產(chǎn)品營銷與運營管理、配套設(shè)施與品牌建設(shè)、動態(tài)創(chuàng)新與產(chǎn)品發(fā)展等方面對東湖風(fēng)景區(qū)實景演藝產(chǎn)品開發(fā)路徑做了一定的分析,對東湖風(fēng)景區(qū)實景演藝產(chǎn)品開發(fā)的未來做了展望。
[Abstract]:Virtual Academy is a unique cultural mode, the stage is the real landscape, performing the theme and the content is mainly local culture and folk custom, the creative team is often performing arts, business masters, the main actor is the local people, the business side is often independent of the performing arts company. This is a new kind of entertainment it forms the cultural connotation of the local mining area, showing local scenic image and charm, is local, unique, artistic, shocking, characteristic of nationality, not only for the Tourism Performing Art Revolution, is also in the visual arts revolution. The Virtual Academy of East Lake tourism products to scattered culture resources, mining depth and packaging, industrial portfolio, the establishment of East Lake scenic area tourism industry system, the local culture of East Lake three-dimensional, vivid and artistic; visitors in aesthetic art To get the cognitions of the native culture of East Lake, let the performing arts become an innovative form of the local cultural heritage of East Lake, and improve the attraction and reputation of the scenic spots.
Based on the cultural characteristics of Wuhan area and regional economic conditions, learn from the successful experience of other tourist attractions of large-scale live performance, take East Lake as the object of real entertainment tourism product development. From two aspects of natural and social conditions of the development of real entertainment products in East Lake scenic area from the geographical conditions, natural resources of East Lake scenic area analysis of the real entertainment product development resources, tourism subject, value from the object, analyzes the three scenic spots of East Lake real entertainment products market demand and development of tourism products from the symbiosis, Chu culture, cultural salon, Wuhan folk culture, Shouyi culture, red culture, modern science and technology, culture and other aspects of the analysis of the culture the real East Lake scenic area performing products.
This paper from the four aspects of the theme, image, function and market positioning analysis on real East Lake scenic arts products. Products should not only reflect the real performance of history and culture, but also never admit defeat, energetic, dare to do everything, beyond the innovative spirit of the times. The product visual image establishment is a system engineering to improve and reform East Lake scenic area, it combined with the city planning, tourism planning for the management of the product. The image must be with the Wuhan construction of civilized city, smart city construction consistent implementation of green business. Products should be entertaining, informative, combined with highly perfect. Watch the East Lake Virtual Academy should be four independent, medium scale high quality tourism products, the tone, a string of beads, formed the perfect match, highlighting the rivers and lakes of Wuhan, Chu Yunchu Chutian Fengyun arts products. To locate the banner of bright in the high-end Market business performance, development of the metropolis culture and its original, the graceful dance vocabulary characteristics, P melody, rich and colorful national costumes, dance scene, stereo grand, light effect and strong vitality reach the acme of perfection, the development performance of the Chu culture, make full use of modern art means and ways the formation of art, shock and strong visual impact.
This paper also makes a preliminary planning of real East Lake scenic area performing product development, the product name is < > Chu Yun East Lake, East Lake scenic area planning concept is to show the beautiful natural landscape, rich cultural history, distinctive Chu aroma, the integration of existing tourism products, for East Lake tourism characteristics, can not form a unique copy of the new East Lake real performance products to dance and musical, East Lake hi tech photoelectric products, Qu Yuan, Zhong and Yu Boya, Peng Liuyang, Mao Zedong et al 4 10 story series form of unit structure.4 are < Chu nine >, < < > Chu salon, Chutian cloud >, < night shadow show about Chu neon. The size of 600 people, 4 hours 50 minutes. In addition, also from the technical means and elements, and the site selection, product packaging, scene, light, sound, character, performance, extension of industry, products and other aspects of the extension Plan.
This article from the government and performing arts company, product marketing and operation management, facilities and brand building, product development and other aspects of dynamic innovation and analyze the real East Lake scenic area performing product development path, the real East Lake scenic area performing product development in the future was prospected.

【學(xué)位授予單位】：湖北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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