本文選題：入境旅游流　切入點(diǎn)：旅游目的地　出處：《陜西師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游流和旅游目的地是旅游研究中的兩個主要議題。盡管國內(nèi)外學(xué)者在這兩個方面均取得了豐富的研究成果,但主要內(nèi)容多聚焦于旅游流或旅游目的地單個方面,關(guān)注二者之間相互作用關(guān)系的研究成果相對較少。實(shí)踐中,在我國旅游業(yè)整體快速發(fā)展的光環(huán)下,旅游供給和需求之間平衡與否的問題卻越來越成為許多城市急需解決的難題。不少城市缺乏科學(xué)理論指導(dǎo),理不清自身旅游供給與游客需求之間的協(xié)調(diào)狀況,嚴(yán)重影響了目的地旅游業(yè)的可持續(xù)發(fā)展。因此,如何科學(xué)判斷并優(yōu)化目的地旅游供給和需求之間的關(guān)系問題,已成為了政府、業(yè)界和學(xué)界共同關(guān)注的重要理論與實(shí)踐研究命題。 依托國家自然科學(xué)基金項(xiàng)目“旅游流與目的地耦合：因素及模型與機(jī)制研究——六大城市入境旅游為例”(編號：41271158),本文在回顧國內(nèi)外關(guān)于旅游六要素、旅游流、旅游目的地以及耦合等方面文獻(xiàn)基礎(chǔ)上,對結(jié)構(gòu)性耦合的概念進(jìn)行了重新界定,并從旅游六要素角度,構(gòu)建了入境旅游流與目的地結(jié)構(gòu)性耦合的評價指標(biāo)體系。與此同時,本文選擇西安市為案例地,把入境旅游者視為需求方,把旅游政府部門工作人員和旅游企業(yè)從業(yè)人員視為供給方,根據(jù)對需求方的400份調(diào)查問卷、對供給方的300份調(diào)查問卷以及16個深度訪談,綜合運(yùn)用熵值法、模糊綜合評價法、重要性一績效分析法、連續(xù)接近法等分析方法,以及EXCEL、 SPSS和MATLAB等統(tǒng)計(jì)分析軟件,對需求和供給雙重視角下的入境旅游流與目的地結(jié)構(gòu)性耦合評價進(jìn)行了綜合分析,并最終構(gòu)建了西安市入境旅游流與目的地結(jié)構(gòu)性耦合的優(yōu)化模型。 具體而言,本研究主要得出如下結(jié)論： (1)需求視角下,西安市入境旅游流與目的地結(jié)構(gòu)性耦合整體上處于基本協(xié)調(diào)階段。在二者結(jié)構(gòu)性耦合評價中,以重要程度為依據(jù),旅游六要素降序排列結(jié)果為：交通游覽娛樂餐飲購物住宿。而根據(jù)現(xiàn)實(shí)績效,住宿和游覽要素處于良好協(xié)調(diào)狀態(tài),其余四個要素處于基本協(xié)調(diào)狀態(tài)；供給視角下,西安市入境旅游流與目的地結(jié)構(gòu)性耦合整體上同樣處于基本協(xié)調(diào)階段。在二者結(jié)構(gòu)性耦合評價中,以重要程度為依據(jù),旅游六要素降序排列結(jié)果為：游覽娛樂交通餐飲購物住宿。而根據(jù)現(xiàn)實(shí)績效,除購物要素處于勉強(qiáng)協(xié)調(diào)階段外,其余五個要素均處于基本協(xié)調(diào)階段。西安市入境旅游六要素各自發(fā)展水平上的差異、供需雙方對西安市入境旅游發(fā)展的認(rèn)知差異以及雙方所持評價立場的不同是造成上述異同的三個主要原因。 (2)現(xiàn)階段,西安市入境旅游供給表現(xiàn)出文化遺產(chǎn)具有壟斷性、入境旅游發(fā)展相對成熟、國際通達(dá)能力相對較差、旅游產(chǎn)品類型較為單一以及政企存在脫節(jié)問題等優(yōu)劣勢,與此同時,入境旅游需求主要呈現(xiàn)出旅游選擇個性化、游客類型大眾化以及旅游方式短平快等特征。在西安市入境旅游六要素中,交通和娛樂兩個要素應(yīng)當(dāng)“重點(diǎn)改進(jìn)”,游覽要素需要“繼續(xù)推動”,購物和餐飲兩個要素“毋須優(yōu)先考慮”,而住宿要素處于“表現(xiàn)過度”狀態(tài)。綜合來看,未來西安市入境旅游發(fā)展應(yīng)實(shí)現(xiàn)五個方面的轉(zhuǎn)變：由“堵塞”到“通暢”,由“守舊”到“創(chuàng)新”,由“硬件”到“軟件”,由“數(shù)量”到“質(zhì)量”,以及“內(nèi)功”到“外功”。 本研究的創(chuàng)新之處在于：(1)對結(jié)構(gòu)性耦合概念進(jìn)行了重新界定,并從旅游六要素角度,構(gòu)建了入境旅游流與目的地結(jié)構(gòu)性耦合的評價指標(biāo)體系。這使得研究者在明確二者整體耦合協(xié)調(diào)狀況的基礎(chǔ)上,可以進(jìn)一步將觸角延伸至其內(nèi)部結(jié)構(gòu),一定程度上深化了旅游流與目的地耦合研究的內(nèi)容；(2)從微觀層面,基于對供需雙方的調(diào)查問卷與深度訪談,對入境旅游流與目的地結(jié)構(gòu)性耦合評價進(jìn)行了初步研究,與此同時,通過認(rèn)識優(yōu)化基礎(chǔ)、建立優(yōu)化金字塔和明確優(yōu)化方向,構(gòu)建了入境旅游流與目的地結(jié)構(gòu)性耦合的優(yōu)化模型,為案例地未來旅游業(yè)持續(xù)健康發(fā)展提供了基本科學(xué)參照與決策依據(jù)。 由于受研究水平與研究時間等主客觀條件所限,本研究中所構(gòu)建評價指標(biāo)體系及所選取訪談對象尚不成熟和全面。在未來研究中,作者將對上述不足做進(jìn)一步修正與完善,同時,探尋新的研究點(diǎn),不斷深化研究成果,提升研究價值。
[Abstract]:Tourist flows and tourism destination is the two main topics in tourism research. Although many scholars have made extensive research on these two aspects, but the main contents focus on the tourist flow tourism destination or a single aspect, the relationship between the two focus on relatively small research in practice. Overall, China's tourism industry in the rapid development of the ring, between the tourism supply and demand balance and whether the problem has increasingly become an urgent problem in many city. Many city is lack of scientific theoretical guidance, confused coordination condition between supply and demand of their tourism tourists, which affect the sustainable development of tourism destination. Therefore, how to judge the relationship between science and optimization of tourism destination supply and demand, has become an important theory and practice of government, academia and industry research. Questions.
Relying on the National Natural Science Fund Project "the tourist flow and destination of coupling: Six tourism city entry factors and model and mechanism for example" (No. 41271158), this paper on the review of the six elements of tourism, tourist flow, tourist destination and coupling etc. on the basis of reference, the concept of structural coupling defines, and from the six elements of tourism, construction of the structural coupling of inbound tourism flow and the evaluation index system. At the same time, this paper chooses Xi'an city as a case, the inbound tourists as the demand side, the tourism practitioners in the staff of government departments and tourism enterprises as the supply side, according to the 400 questionnaires on the demand side, the supply side of the 300 questionnaires and 16 interviews, using entropy method and fuzzy comprehensive evaluation method, importance performance analysis, continuous Close to the method, as well as EXCEL, SPSS and MATLAB statistical analysis software, the inbound tourism flow and dual destination from the perspective of supply and demand structural coupling evaluation are analyzed, and finally constructs the optimization model of Xi'an inbound tourism flow and destination structural coupling.
Specifically, the main conclusions of this study are as follows:
(1) demand perspective, Xi'an inbound tourism flow and destination structural coupling in the overall basic coordination stage. In the two structural coupling evaluation, to an important degree as the basis, the six elements of tourism in descending order results: traffic and tourist entertainment catering accommodation shopping. And according to the actual performance, accommodation and tour elements in good coordination, the remaining four elements in basic coordination; supply perspective, Xi'an inbound tourism flow and destination overall structural coupling in the same basic coordination stage. In the two structural coupling evaluation, to an important degree as the basis, the six elements of tourism in descending order were: tour traffic entertainment shopping catering accommodation. According to the practical performance, in addition to shopping elements is barely coordination stage, the other five elements are the basic coordination stage. The six elements of the Xi'an inbound tourism development The difference between the two sides is the three main reasons for the above differences and similarities between the two sides. The difference between the two sides in the development of Xi'an's inbound tourism and the different evaluation positions held by both sides are the reasons.
(2) at the present stage, the inbound tourism supply in Xi'an shows the cultural heritage has a monopoly, the inbound tourism development is relatively mature, international access ability is relatively poor, tourism product type is relatively single as well as government existing problems out advantages and disadvantages, at the same time, the demand of tourism mainly presents the selection of personalized tourism, tourists and tourism popular type fast track feature. In the city of Xi'an inbound tourism of six elements, two elements of traffic and entertainment should focus on improving "," continue to promote the tour elements need to be "two elements" shopping and dining without priority ", and" accommodation element in the performance of over state. Overall, the future development of inbound tourism in Xi'an city we should realize the transformation from five aspects: from the "plug" to "smooth", from "old" to "innovation", from "hardware" to "software", from "the quantity" To "quality", and "internal" to "external".
The innovations of this study are: (1) redefines the concept of structural coupling, and from the angle of the six elements of tourism, construction of the structural coupling of inbound tourism flow and the evaluation index system. This makes the researchers based on the two overall clear coupling coordination condition, can be extended to the internal structure, deepen the tourist flow and destination coupling research content; (2) from the micro level, based on the supply and demand sides of the questionnaire and interviews, the inbound tourism flow and destination structural coupling evaluation was studied, at the same time, through the understanding of basic optimization, optimization of Pyramid and clear the optimization direction, constructs the optimization model of structural coupling of inbound tourism flow and destination for tourism, sustainable and healthy development of cases in the future to provide basic scientific reference and basis for decision making According to.
Due to the limitation of time and research level of subjective and objective conditions, the construction of evaluation index system and the selection of the interview object is not mature and comprehensive in this study. In the future research, the author will make a further revision and improvement, at the same time on the above shortcomings, explore new research, deepen the research, improve research value.

【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 卞顯紅,王蘇潔;交通系統(tǒng)在旅游目的地發(fā)展中的作用探析[J];安徽大學(xué)學(xué)報(bào);2003年06期

2 劉定惠;楊永春;;區(qū)域經(jīng)濟(jì)-旅游-生態(tài)環(huán)境耦合協(xié)調(diào)度研究——以安徽省為例[J];長江流域資源與環(huán)境;2011年07期

3 任繼周，，萬長貴;系統(tǒng)耦合與荒漠─綠洲草地農(nóng)業(yè)系統(tǒng)─—以祁連山一臨澤剖面為例[J];草業(yè)學(xué)報(bào);1994年03期

4 馬曉龍,吳必虎;西安旅游區(qū)旅游流空間結(jié)構(gòu)研究[J];地理與地理信息科學(xué);2004年05期

5 鐘士恩;張捷;任黎秀;李倩;董雪旺;李敏;;旅游流空間模式的基本理論及問題辨析[J];地理科學(xué)進(jìn)展;2009年05期

6 保繼剛,甘萌雨;改革開放以來中國城市旅游目的地地位變化及因素分析[J];地理科學(xué);2004年03期

7 劉耀彬,宋學(xué)鋒;城市化與生態(tài)環(huán)境耦合模式及判別[J];地理科學(xué);2005年04期

8 徐紅罡;薛丹;;旅游目的地仿生學(xué)空間關(guān)系研究——以安徽省古村落西遞、宏村為例[J];地理科學(xué);2011年12期

9 劉耀彬,李仁東,宋學(xué)鋒;中國區(qū)域城市化與生態(tài)環(huán)境耦合的關(guān)聯(lián)分析[J];地理學(xué)報(bào);2005年02期

10 楊興柱;顧朝林;王群;;南京市旅游流網(wǎng)絡(luò)結(jié)構(gòu)構(gòu)建[J];地理學(xué)報(bào);2007年06期

本文編號：1592706