本文選題：旅游廁所　切入點：重要性感知　出處：《數(shù)學(xué)的實踐與認識》2017年05期 　論文類型：期刊論文

【摘要】：長期以來,旅游廁所是我國旅游業(yè)最突出的薄弱環(huán)節(jié).旅游廁所問題不僅關(guān)乎游客的切身利益,而且關(guān)乎目的地的長遠發(fā)展.本研究以在趵突泉等4個旅游景區(qū)調(diào)查的575位游客為樣本,利用IPA方法分析游客對旅游廁所30個評價指標的感知.結(jié)果表明:1)游客對反映旅游廁所"找得到"、"進得去"、"呆得下"的評價指標有最高的重要性感知.對旅游廁所的內(nèi)飾、外觀等方面的評價指標有最低的重要性感知;2)游客對旅游廁所在標識、免收費、開放時間等方面的表現(xiàn)有最高的績效感知,對旅游廁所在輔助服務(wù)人性化、配套設(shè)備現(xiàn)代化等方面的表現(xiàn)滿意度最低;3)如廁環(huán)境、服務(wù)殘障人士等方面有高重要性但旅游廁所的實際表現(xiàn)不佳,是今后"廁所革命"的工作重心.研究結(jié)果有助于從游客需求的角度為我國目前正在推進的旅游廁所革命提供理論依據(jù)和實踐指導(dǎo).
[Abstract]:For a long time, tourist toilets have been the most prominent weak link in our country's tourism industry. The problem of tourist toilets is not only related to the vital interests of tourists, It is also related to the long-term development of the destination. This study took 575 tourists surveyed in four scenic spots, including Baotu Spring, as a sample. The IPA method is used to analyze tourists' perception of 30 evaluation indexes of tourist toilets. The results show that the tourists have the highest sense of importance to the evaluation index of reflecting the tourist toilet "find", "get in", "stay down", and have the highest sense of importance to the interior of the tourist toilet. The evaluation indicators of appearance and other aspects have the lowest sense of importance. 2) tourists have the highest performance perception in the aspects of logo, free payment, opening hours and so on, and humanize the tourist toilets in the auxiliary service. The performance satisfaction of modernization of supporting equipment is the lowest (3) the toilet environment is of great importance in serving the disabled, but the actual performance of tourist toilets is not good. The research results are helpful to provide theoretical basis and practical guidance for the tourism toilet revolution which is being promoted in our country from the point of view of tourist demand.
【作者單位】： 復(fù)旦大學(xué)工商管理博士后流動站;上海商學(xué)院酒店管理學(xué)院;復(fù)旦大學(xué)旅游學(xué)系;五邑大學(xué)經(jīng)濟管理學(xué)院;
【基金】：國家自然科學(xué)基金(71373054,71073029,41401153,71203162) 廣東省高等學(xué)校優(yōu)秀青年教師培養(yǎng)計劃資助項目(Yq2013158) 上海市政府研究中心重點項目(旅游專項)(2015-Z-E07-A) 上海商學(xué)院上商學(xué)者項目(16-11051) 上海商學(xué)院旅游管理重點學(xué)科建設(shè)項目子課題 Australia-China Councils 2015-2016 Australian Studies Competitive Projects Program項目
【分類號】：F592;TU993
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本文編號：1584137