本文選題：旅游景區(qū)　切入點(diǎn)：門票定價(jià)策略　出處：《價(jià)格月刊》2017年04期 　論文類型：期刊論文

【摘要】：景區(qū)門票合理定價(jià)是旅游景區(qū)實(shí)現(xiàn)良性發(fā)展的前提條件。制定景區(qū)門票價(jià)格既應(yīng)體現(xiàn)景區(qū)資源的客觀價(jià)值,又要適應(yīng)大眾游客的支付意愿與能力,還需符合政府行政定價(jià)的規(guī)定。受旅游活動(dòng)季節(jié)性和旅游資源價(jià)值屬性等因素的影響,游客數(shù)量通常呈現(xiàn)出動(dòng)態(tài)波動(dòng)。針對(duì)上述情況,在對(duì)旅游景區(qū)的類型加以差別化分類和對(duì)游客的出游特征進(jìn)行客觀分析的基礎(chǔ)上,提出較為科學(xué)的旅游景區(qū)門票定價(jià)策略以及在定價(jià)過(guò)程中應(yīng)注意的問(wèn)題。
[Abstract]:Reasonable pricing of scenic tickets is a prerequisite for the healthy development of scenic spots. To formulate ticket prices of scenic spots should not only reflect the objective value of scenic area resources, but also adapt to the willingness and ability of mass tourists to pay. Subject to factors such as seasonality of tourism activities and value attributes of tourist resources, the number of tourists usually fluctuates dynamically. Based on the classification of the types of tourist attractions and the objective analysis of tourist travel characteristics, this paper puts forward a more scientific ticket pricing strategy of scenic spots and some problems that should be paid attention to in the course of pricing.
【作者單位】： 西南民族大學(xué)西南民族研究院;
【基金】：西南民族大學(xué)中國(guó)少數(shù)民族經(jīng)濟(jì)學(xué)位點(diǎn)建設(shè)項(xiàng)目(編號(hào):2017-XWD-B0304)
【分類號(hào)】：F592.6

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