發(fā)布時間：2018-03-06 16:13

  本文選題：墊江　切入點：旅游目的地　出處：《四川外國語大學》2017年碩士論文　論文類型：學位論文

【摘要】：2014年,國務院頒布并印發(fā)《國務院關于促進旅游業(yè)改革發(fā)展的若干意見》([2014]31號文件),《意見》中明確指示將旅游產(chǎn)業(yè)打造為戰(zhàn)略性支柱產(chǎn)業(yè)。2016年正值“十三五”開始之年,各地區(qū)均在“十二五”成果基礎之上大力發(fā)展旅游產(chǎn)業(yè),將其作為地區(qū)經(jīng)濟新的增長點和突破口。隨著旅游時間增加和旅游需求提高,以旅游目的地為核心的新型旅游形式已經(jīng)成為人們放松、娛樂主要方式之一。當前各省市、區(qū)縣都通過旅游目的地形式吸引游客,拉動旅游業(yè)經(jīng)濟增長。重慶市位于我國中西部,作為我國西部大開發(fā)重要戰(zhàn)略支點,旅游業(yè)發(fā)展狀況受到國內(nèi)外關注。墊江縣地處重慶市中東北部,位于渝東北生態(tài)涵養(yǎng)發(fā)展區(qū)。其歷史悠久,戰(zhàn)略位置重要,自古素有“巴國糧倉”、“牡丹之鄉(xiāng)”等美譽之稱�！笆濉逼陂g,墊江縣旅游圍繞牡丹等花卉觀賞形式快速發(fā)展,2015年實現(xiàn)接待人數(shù)175萬人次,旅游收入4.8億元人民幣。近年旅游業(yè)的不斷發(fā)展,旅游各種弊端日漸顯現(xiàn),墊江縣旅游業(yè)發(fā)展受到阻礙�！笆濉遍_始之際縣政府高度重視本縣旅游產(chǎn)業(yè)發(fā)展狀況,并要求及時調(diào)整旅游業(yè)發(fā)展方向改變當前不利局面,將旅游業(yè)打造為墊江縣戰(zhàn)略性支柱產(chǎn)業(yè)�；诖吮尘�,本文查閱相關理論和文獻研究并通過實地考察、縣領導訪談等方法對墊江縣旅游旅游目的地現(xiàn)狀進行全面研究和梳理,旨在詳細分析墊江縣旅游現(xiàn)狀和問題,并通過問卷調(diào)查的實證分析方式結合游客意愿實證研究探索適合墊江縣旅游全時、全域旅游發(fā)展新模式和方向。努力改變過去過度依賴牡丹等休閑旅游和“農(nóng)家樂”等鄉(xiāng)村旅游的局面,為墊江縣旅游快速發(fā)展提出建議。本文共分為八部分。第一部分為緒論,該部分通過研究背景概述、研究目的及研究意義交代、研究思路和方法陳列及研究框架與技術路線展示四方面,對本文進行概要和思路梳理,闡述本文主旨大意。第二部分為理論基礎及文獻綜述,首先對相關概念和理論進行了界定和介紹,隨后重點從國內(nèi)外兩方面對旅游目的地形象、營銷等方面進行了綜述,形成本文的理論基礎。第3部分墊江縣概述通過墊江區(qū)位、經(jīng)濟狀況、行政狀況和歷史及文化四個方面對墊江縣進行了客觀描述,為第4部分現(xiàn)狀調(diào)研分析和SWOT分析做鋪墊。第4部分和第5部分別通過問卷調(diào)查方式和SWOT分析方法,對墊江縣旅游目的地建設現(xiàn)狀進行了調(diào)查和分析,隨后針對現(xiàn)狀分析在第6部分對墊江縣旅游目的地建設存在的問題進行了系統(tǒng)歸納。第7部分則為墊江縣旅游目的地發(fā)展對策研究。針對現(xiàn)有的問題本部分從總體層面和具體層面分別對墊江縣發(fā)展新型旅游目的地提出對策,建設新型康養(yǎng)旅游目的地。第8部分在綜合前7部分基礎之上對全文進行總結。通過研究發(fā)現(xiàn)墊江縣旅游資源豐富,但當前開發(fā)旅游資源季節(jié)性較強,發(fā)展受到嚴重阻礙。應改變傳統(tǒng)旅游依賴“牡丹”花卉資源之休閑旅游和“農(nóng)家樂”之鄉(xiāng)村旅游,大力發(fā)展中醫(yī)藥文化和康養(yǎng)旅游資源,建設新型康養(yǎng)旅游目的地,形成全時、全域旅游發(fā)展格局,使旅游業(yè)為墊江縣戰(zhàn)略性支柱產(chǎn)業(yè)。
[Abstract]:In 2014, the State Council promulgated and issued "the State Council on promoting the reform and development of tourism ([2014]31) > >, < views clearly indicates the tourism industry as a strategic pillar industry of.2016 at the start of the year," 13th Five-Year "of the region are on the" 12th Five-Year "achievements will vigorously develop the tourism industry. The area as a new economic growth point and a breakthrough. With the time increasing tourism and tourism demand, tourism destination as the core to new form of tourism has become one of the main ways to relax and entertainment. The various provinces and cities, counties through the tourism destination to attract tourists, promote tourism industry of Chongqing city is located in the economic growth. China, as the western development of China's important strategic fulcrum, the development situation of tourism industry by domestic and international attention. Dianjiang county is located in Chongqing City, located in the north of the Middle East, Chongqing The development of ecological conservation area northeast. It has a long history, an important strategic position, since ancient times known as "Pakistan granary", "Peony" is known as "12th Five-Year." during the Dianjiang county tourism around the peony flower ornamental development form, in 2015 received the number of 1 million 750 thousand people, 480 million yuan of tourism revenue. In recent years, the development of the tourism industry, tourism increasingly obvious drawbacks, the development of tourism industry in Dianjiang county has been hindered. "As of 13th Five-Year the county government attaches great importance to the development of" the beginning of the tourism industry in the county, and require timely adjustment of tourism development direction to change the current unfavorable situation, tourism into a strategic pillar industry of Dianjiang County Based on this. In this background, related theory and literature research methods and through on-the-spot investigation, interviews and other county leaders to conduct a comprehensive study and combing the status quo of Dianjiang county tourism destination, purpose After a detailed analysis of the status quo and problems of tourism in Dianjiang County, and through the questionnaire analysis combined with empirical research on the willingness of tourists to explore suitable tourism Dianjiang County wide, global tourism development mode and new direction. To change the past over reliance on peony and leisure tourism and agricultural and rural tourism Jiale "situation, put forward suggestions for rapid development tourism in Dianjiang county. This paper is divided into eight parts. The first part is the introduction, this part through the research background, research purpose and research significance explanation, research ideas and methods of display and research framework and the technical route of display four aspects, summary and combing ideas of this paper, the main idea. The second part is the summary of the basic the literature and theory, firstly the concepts and theories related to the definition and introduced, then from two aspects of domestic and foreign to the tourism destination image, marketing etc. Are reviewed to form the theoretical foundation. The third part is an overview of Dianjiang county through the Dianjiang location, economic situation, administrative status and history and culture of the four aspects of the objective description of Dianjiang County, which paves the way for the fourth part of the status quo analysis and SWOT analysis. The fourth part and the fifth part through the questionnaire survey and SWOT analysis methods, status of Dianjiang county tourism destination construction were investigated and analyzed. Then according to the current situation in the sixth part of the analysis of Dianjiang county tourism destination construction problems were summarized. The seventh part is the Dianjiang county tourism destination development countermeasure research. Aiming at the existing problem in this part from the overall level and the concrete level respectively. In Dianjiang County, the development of new tourism destination and puts forward some countermeasures of building new culture and sport tourism destination. In the eighth part, on the basis of the 7 part of the comprehensive summary of the full text. The research found that Dianjiang county is rich in tourism resources, but the development of tourism resources in the seasonally strong, development is severely hindered. We should change the traditional tourism relies on "leisure tourism peony flower resources and farmhouse rural tourism, vigorously develop the culture of Chinese medicine and health care of tourism resources, the construction of the new health care tourism destination the formation of the whole, the global tourism development pattern, the tourism industry as a strategic pillar industry of Dianjiang county.

【學位授予單位】：四川外國語大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

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