本文關(guān)鍵詞： 傳統(tǒng)型景區(qū) 游客滿意度 IPA法 瑯琊山景區(qū)　出處：《地域研究與開發(fā)》2017年04期 　論文類型：期刊論文

【摘要】：游客滿意度評價對景區(qū)規(guī)劃、建設(shè)和管理很重要。結(jié)合文獻分析與德爾菲法,構(gòu)建了傳統(tǒng)型景區(qū)游客滿意度評價指標(biāo)體系,并以瑯琊山景區(qū)為例采用IPA模型進行案例分析。結(jié)果表明:瑯琊山景區(qū)7個要素測度層——資源特色、景區(qū)環(huán)境、景區(qū)產(chǎn)品、景區(qū)交通、景區(qū)服務(wù)、景區(qū)設(shè)施、景區(qū)價格及30項因子測度指標(biāo)感知均值都為滿意度重要性,游后感知實績(滿意度)全低于游前期望(重要性);IPA矩陣分析30項因子分布為:優(yōu)勢區(qū)域6項、修補區(qū)域4項、機會區(qū)域15項、維持區(qū)域5項,游后滿意度(實績)與游前重要性(期望)感知評價"雙高項"占20.0%,"雙低項"占50.0%�？傮w上游客期望值較高而滿意度不高,各評價因子的滿意度評價差異較大,景區(qū)需提升產(chǎn)品與服務(wù)。
[Abstract]:The evaluation of tourist satisfaction is very important to the planning, construction and management of scenic spots. Based on the literature analysis and Delphi method, a traditional evaluation index system of tourist satisfaction is constructed. Taking Langya Mountain Scenic area as an example, the IPA model is used to analyze the case. The result shows that: Langya Mountain Scenic area measures seven elements: resource characteristics, scenic environment, scenic products, scenic traffic, scenic service, scenic facilities, etc. Scenic spot price and the average perception of 30 factor measures were all important for satisfaction, and the perceived performance (satisfaction) after tour was all lower than that of pre-tour expectation (importance / IPA matrix analysis of 30 factors distributed as: dominant region 6 items, repair area 4 items). Opportunity area 15 items, maintenance area 5 items, post-tour satisfaction (performance) and pre-tour importance (expectation) perception evaluation "double high item" accounted for 20.0, "double low item" accounted for 50.0 points. The degree of satisfaction of each evaluation factor is different greatly, the scenic spot needs to promote the product and service.
【作者單位】： 滁州學(xué)院地理信息與旅游學(xué)院;陜西師范大學(xué)旅游與環(huán)境學(xué)院;
【基金】：國家社會科學(xué)基金項目(12BJY1312) 安徽省人文社會科學(xué)重點項目(SK2014A338) 安徽省質(zhì)量工程項目(2015zy064,2015sjjd065) 安徽省人文社科重點研究基地一般項目(SK2015B21)
【分類號】：F592.7

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