本文關(guān)鍵詞： 高淳 慢城 鄉(xiāng)村旅游 對(duì)策　出處：《南京農(nóng)業(yè)大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：“慢城”起源于慢餐運(yùn)動(dòng),意大利四個(gè)小城聯(lián)合發(fā)起“慢城運(yùn)動(dòng)”并確定了“慢城”的概念,隨后“慢城”在歐洲及以外的地方蓬勃發(fā)展,極大地推動(dòng)了旅游業(yè)的發(fā)展。高淳椏溪“生態(tài)之旅”是一個(gè)美麗的鄉(xiāng)村,也是我國(guó)第一個(gè)被授予“國(guó)際慢城”稱號(hào)的小鎮(zhèn)。從國(guó)內(nèi)外學(xué)者對(duì)“慢城”及鄉(xiāng)村旅游的研究文獻(xiàn)來(lái)看,二者的研究?jī)?nèi)容大多與本地的實(shí)際情況相結(jié)合,與各地的風(fēng)土人情,乃至國(guó)家的經(jīng)濟(jì)、社會(huì)相適應(yīng)。鄉(xiāng)村旅游在我國(guó)興起的時(shí)間不長(zhǎng),各地對(duì)鄉(xiāng)村旅游的開(kāi)發(fā)逐漸顯現(xiàn)出一定的特色,而將“慢城”理念融入鄉(xiāng)村旅游的發(fā)展在我國(guó)尚處于初始階段。本文立足于“慢城”理念下高淳鄉(xiāng)村旅游開(kāi)發(fā)的角度,在“慢城”已有研究成果的基礎(chǔ)上,對(duì)“慢城”概念及相關(guān)理念進(jìn)行了梳理分析,對(duì)“國(guó)際慢城”案例進(jìn)行了評(píng)析。結(jié)合中國(guó)首個(gè)“慢城”——高淳椏溪“生態(tài)之旅”的建立,本文提出高淳旅游開(kāi)發(fā)宜引入“慢城”理念,并以此推動(dòng)鄉(xiāng)村旅游發(fā)展。本文分析了高淳鄉(xiāng)村開(kāi)發(fā)的現(xiàn)狀及存在問(wèn)題,得出發(fā)展“慢城”理念下鄉(xiāng)村旅游開(kāi)發(fā)的可行性,繼而通過(guò)對(duì)高淳在地理位置及自然資源、區(qū)位交通、歷史文化底蘊(yùn)、經(jīng)濟(jì)基礎(chǔ)、已取得的成效等方面的條件優(yōu)勢(shì)進(jìn)行分析。在此基礎(chǔ)上,本文提出了“慢城”理念下高淳鄉(xiāng)村旅游開(kāi)發(fā)的對(duì)策：合理開(kāi)發(fā)、功能分區(qū),體現(xiàn)高淳的“慢城”特色；深度挖掘,開(kāi)發(fā)系列“慢”旅游產(chǎn)品,營(yíng)造“慢城”效應(yīng)；通過(guò)多元開(kāi)發(fā),打造、推廣“慢城”品牌；高品質(zhì)旅游管理建立“慢城”旅游品牌；利用高淳“慢城”旅游品牌,創(chuàng)建營(yíng)銷(xiāo)管理團(tuán)隊(duì)等。總之,對(duì)高淳鄉(xiāng)村旅游的開(kāi)發(fā),既要充分注重“慢”的特質(zhì),又要體現(xiàn)鄉(xiāng)村特色,還要注入現(xiàn)代化信息元素；既要突出高淳生態(tài)田園文化,也要彰顯“國(guó)際慢城”的休閑理念。希望本文的研究成果能對(duì)高淳鄉(xiāng)村旅游的開(kāi)發(fā)實(shí)踐起到一定的指導(dǎo)和借鑒作用。The Study of Gaochun Rural Tourism Industry Based on the
[Abstract]:"slow City" originated from the slow Food Movement. Four small Italian cities jointly launched the "slow City Movement" and defined the concept of "slow City", which then flourished in Europe and beyond. It greatly promoted the development of tourism. Gaoshunya Creek "Eco-Tour" is a beautiful village. It is also the first small town in China to be awarded the title of "international slow city." judging from the research literature on "slow city" and rural tourism conducted by domestic and foreign scholars, most of their research contents are combined with the actual local conditions and with local customs and customs. Even the country's economy and society adapt to it. Rural tourism has not been around in China for a long time. The development of rural tourism in various places has gradually shown certain characteristics. However, the concept of "slow city" is still in the initial stage of development in our country. This paper is based on the development of Gaochun rural tourism under the concept of "slow city", and on the basis of the existing research results of "slow city". The concept of "slow city" and its related concepts are analyzed, and the case of "international slow city" is analyzed. In combination with the establishment of the first "slow city"-Gaoyazhun Creek "Ecological Journey" in China, This paper puts forward that Gaochun should introduce the concept of "slow city" into tourism development and promote the development of rural tourism. This paper analyzes the present situation and existing problems of rural development in Gaochun, and concludes the feasibility of rural tourism development under the concept of "slow city". Then through the analysis of Gaochun's conditional advantages in geographical location and natural resources, regional transportation, historical and cultural heritage, economic base, achievements, etc., on this basis, This paper puts forward the countermeasures of Gaochun's rural tourism development under the concept of "slow city": reasonable development, functional division, reflecting Gaochun's characteristic of "slow city", deep digging, developing series of "slow" tourism products and creating "slow city" effect; Through multiple development, create and promote "slow city" brand; establish "slow city" tourism brand with high quality tourism management; use Gaochun "slow city" tourism brand, create marketing management team, etc. In short, develop Gaochun rural tourism, We should not only pay full attention to the characteristics of "slow", but also embody rural characteristics and inject modern information elements; we should highlight Gaochun's ecological pastoral culture. It is also necessary to highlight the leisure concept of "International slow City". I hope that the research results of this paper can provide some guidance and reference to the development of rural tourism in Gaochun. The Study of Gaochun Rural Tourism Industry Based on the.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F592.7

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