關(guān)于東湖5A級(jí)風(fēng)景區(qū)游客滿意調(diào)查與分析報(bào)告
發(fā)布時(shí)間:2018-02-10 04:39
本文關(guān)鍵詞: 東湖A級(jí)風(fēng)景區(qū) 游客咨詢 滿意調(diào)查 出處:《武漢商學(xué)院學(xué)報(bào)》2016年05期 論文類型:期刊論文
【摘要】:游客咨詢是了解游客需求的有效途徑,也是提高游客滿意度的有效方法。游客滿意是旅游市場競爭力的來源,是穩(wěn)定規(guī);慰土鞯母緞(dòng)力,通過游客咨詢與滿意度調(diào)查與分析,以期為旅游景區(qū)游客滿意度研究提供可資借鑒的思路和方法。其目的是為了武漢東湖5A級(jí)風(fēng)景區(qū)的開發(fā)建設(shè)和經(jīng)營管理提供有價(jià)值的參考依據(jù),從而有效提升旅游景區(qū)的游客滿意度。
[Abstract]:Tourist consultation is an effective way to understand tourists' needs and also an effective way to improve tourist satisfaction. Tourist satisfaction is the source of tourism market competitiveness and the fundamental motive force for stabilizing large-scale tourist flow. Through the investigation and analysis of tourist consultation and satisfaction, The purpose is to provide valuable reference for the development, construction, management and management of 5A grade scenic spot in East Lake of Wuhan. In order to effectively enhance the tourist satisfaction of tourist attractions.
【作者單位】: 武漢商學(xué)院;
【基金】:國家旅游局萬名旅游英才計(jì)劃2015年度課題項(xiàng)目《武漢東湖5A級(jí)風(fēng)景區(qū)旅游咨詢與旅客滿意度調(diào)查》(項(xiàng)目編號(hào):2015A318)
【分類號(hào)】:F592.7
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本文編號(hào):1499674
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