關于東湖5A級風景區(qū)游客滿意調查與分析報告
發(fā)布時間:2018-02-10 04:39
本文關鍵詞: 東湖A級風景區(qū) 游客咨詢 滿意調查 出處:《武漢商學院學報》2016年05期 論文類型:期刊論文
【摘要】:游客咨詢是了解游客需求的有效途徑,也是提高游客滿意度的有效方法。游客滿意是旅游市場競爭力的來源,是穩(wěn)定規(guī);慰土鞯母緞恿,通過游客咨詢與滿意度調查與分析,以期為旅游景區(qū)游客滿意度研究提供可資借鑒的思路和方法。其目的是為了武漢東湖5A級風景區(qū)的開發(fā)建設和經營管理提供有價值的參考依據,從而有效提升旅游景區(qū)的游客滿意度。
[Abstract]:Tourist consultation is an effective way to understand tourists' needs and also an effective way to improve tourist satisfaction. Tourist satisfaction is the source of tourism market competitiveness and the fundamental motive force for stabilizing large-scale tourist flow. Through the investigation and analysis of tourist consultation and satisfaction, The purpose is to provide valuable reference for the development, construction, management and management of 5A grade scenic spot in East Lake of Wuhan. In order to effectively enhance the tourist satisfaction of tourist attractions.
【作者單位】: 武漢商學院;
【基金】:國家旅游局萬名旅游英才計劃2015年度課題項目《武漢東湖5A級風景區(qū)旅游咨詢與旅客滿意度調查》(項目編號:2015A318)
【分類號】:F592.7
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本文編號:1499674
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