本文關鍵詞： 鄉(xiāng)村旅游 問題 建議 湖州南潯　出處：《浙江大學》2014年碩士論文　論文類型：學位論文

【摘要】：通過對鄉(xiāng)村旅游的理論闡述,從我國鄉(xiāng)村旅游起步晚,旅游機制不完善,開發(fā)不合理等問題出發(fā),以南潯區(qū)鄉(xiāng)村旅游發(fā)展為立足點,結合不同地區(qū)發(fā)展鄉(xiāng)村旅游的實踐,深入分析南潯鄉(xiāng)村旅游發(fā)展過程中在規(guī)劃布局、創(chuàng)新理念、服務管理、營銷推廣、政策扶持、品牌經(jīng)營、生態(tài)環(huán)境保護等方面的問題,并在此基礎上提出了相應的對策、建議及措施,圍繞深入挖掘特色資源、打造產(chǎn)業(yè)交流平臺、完善基礎配套建設、緊跟市場發(fā)展趨勢、構建環(huán)境雙贏體系、創(chuàng)新服務管理模式這六個方面闡述鄉(xiāng)村旅游的發(fā)展路線。本文在理論上豐富和擴展了鄉(xiāng)村旅游發(fā)展領域的研究,為政府制定相關政策提供了依據(jù),同時對其他地區(qū)的鄉(xiāng)村旅游發(fā)展也具有一定的借鑒意義。
[Abstract]:By expounding the theory of rural tourism, starting from the problems of late start, imperfect mechanism and unreasonable development of rural tourism in China, taking the development of rural tourism in Nanxun region as the foothold, combining the practice of developing rural tourism in different areas, the paper points out that the rural tourism in Nanxun region is the most important part of the rural tourism industry. This paper deeply analyzes the problems in the process of Nanxun rural tourism development, such as planning layout, innovative ideas, service management, marketing promotion, policy support, brand management, ecological environment protection and so on, and puts forward corresponding countermeasures on this basis. Suggestions and measures to build a win-win environment system, focusing on the in-depth excavation of characteristic resources, the creation of industrial exchange platforms, the improvement of basic matching construction, and the establishment of a win-win environment system in keeping with the trend of market development. This paper theoretically enriches and expands the research in the field of rural tourism development, which provides the basis for the government to formulate relevant policies. At the same time, the development of rural tourism in other areas also has certain reference significance.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7;F327

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本文編號：1499029