本文關(guān)鍵詞： 旅游安全 安全感知 安全行為　出處：《浙江工商大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：作為綜合性產(chǎn)業(yè),旅游安全和旅游業(yè)發(fā)展?fàn)顩r息息相關(guān)。游客旅游安全認(rèn)知情況直接影響旅游地的形象和旅游業(yè)的持續(xù)發(fā)展,游客在旅游過程中的安全行為是引發(fā)安全事件的關(guān)鍵因素,因此,提高游客認(rèn)知水平,規(guī)范游客安全行為至關(guān)重要。人類行為復(fù)雜,多由思維主導(dǎo),不同的人對同一問題的反應(yīng)也不盡相同,由此,本文針對不同人口統(tǒng)計(jì)特征游客的安全感知及游客安全感知和安全行為關(guān)系兩個(gè)問題開展研究,以求找到提高旅游安全水平的突破口,保障旅游者、旅游產(chǎn)品安全,促進(jìn)旅游行業(yè)朝著更好的方向發(fā)展。本文通過梳理國內(nèi)外旅游安全的文獻(xiàn),界定了旅游安全的相關(guān)概念,闡述了相關(guān)理論基礎(chǔ)。并在此基礎(chǔ)上構(gòu)建研究模型,提出研究假設(shè),利用問卷調(diào)查方法對游客的安全感知和安全行為進(jìn)行測評,利用SPSS19.0對回收的數(shù)據(jù)進(jìn)行實(shí)證研究,得出了如下結(jié)論:(1)因子分析得出游客安全感知由自然環(huán)境安全感知、社會(huì)環(huán)境安全感知、旅游地安全管理感知三個(gè)因子構(gòu)成,游客安全行為包括出游意愿、有錢準(zhǔn)備行為、游中防范行為、游后行為四個(gè)維度。量表的信度和效度較高。(2)回歸分析發(fā)現(xiàn),游客旅游安全感知對游客的旅游行為有部分顯著影響作用。具體如下:游客對旅游地安全管理的感知對游客的出游意愿有顯著的正向影響作用;游客對旅游地安全管理的感知對游客的游前準(zhǔn)備行為有顯著的正向影響作用;游客對旅游地自然環(huán)境及管理因素的安全感知對游客的游中防范行為具有顯著的正向影響;游客對旅游地自然環(huán)境及管理因素的安全感知與游客的游后行為有顯著的正相關(guān)關(guān)系。游客對旅游地安全情況管理的感知對游客行為的影響高于對自然環(huán)境的安全感知。(3)差異分析表明,部分人口統(tǒng)計(jì)學(xué)特征對游客安全感知和安全行為各維度因子有顯著影響。如游客年齡、婚姻狀況、月收入水平等因素都對游客的安全感知和安全行為方面有差異化影響。(4)在實(shí)證分析的基礎(chǔ)上,從旅游主管部門,旅游景區(qū)和游客自身三個(gè)層面分別提出旅游安全管理及行為意識的意見和建議。加強(qiáng)安全管控,建立健全旅游安全預(yù)警、救援體系,消除安全隱患,培訓(xùn)旅游從業(yè)人員,并從游前、游中和游后三個(gè)階段提升游客安全意識、引導(dǎo)安全行為等,多管齊下,以求旅游安全得到更好的保障。
[Abstract]:As a comprehensive industry, tourism security is closely related to the development of tourism. The cognition of tourist safety directly affects the image of tourist destination and the sustainable development of tourism. The safety behavior of tourists in the process of tourism is the key factor to cause security events. Therefore, it is very important to improve the level of tourists' cognition and regulate tourists' safety behavior. Different people have different responses to the same problem. Therefore, this paper focuses on the security perception of tourists with different demographic characteristics and the relationship between security perception and safety behavior of tourists. In order to find a breakthrough to improve the level of tourism security, to ensure the safety of tourists and tourism products, and to promote the development of tourism industry towards a better direction, this paper defines the related concepts of tourism security by combing the literature on tourism security at home and abroad. On the basis of this, the author sets up a research model, puts forward the research hypothesis, evaluates the safety perception and behavior of tourists by questionnaire, and makes an empirical study on the recovered data by SPSS19.0. This paper draws the following conclusion: 1) the factor analysis shows that tourists' safety perception consists of three factors: natural environment security perception, social environment security perception and tourist destination security management perception. Tourist safety behavior includes travel intention, money preparation behavior, etc. The four dimensions of preventive behavior and postswimming behavior. The reliability and validity of the scale were higher. Tourists' perception of tourism security has some significant effects on tourists' tourism behavior, as follows: tourists' perception of security management of tourist destinations has a significant positive effect on tourists' willingness to travel; Tourists' perception of tourist destination security management has significant positive effect on tourists' pre-tourism preparation behavior, and tourists' safety perception of natural environment and management factors have significant positive effects on tourists' preventive behavior. There is a significant positive correlation between tourists' safety perception of natural environment and management factors and tourists' post-tour behavior. The impact of tourists' perception of security situation management on tourist behavior is higher than that on natural environment. Total perception. 3) differential analysis showed that, Some demographic characteristics have a significant impact on the safety perception and safety behavior of tourists. For example, the age of tourists, marital status, Monthly income level and other factors have different influence on the safety perception and safety behavior of tourists. (4) on the basis of empirical analysis, from the tourism department, Tourism scenic spots and tourists themselves put forward suggestions and suggestions on tourism safety management and behavior awareness, strengthening safety control, establishing and perfecting tourism safety early warning, rescuing system, eliminating potential safety risks, and training tourism practitioners. And from the three stages before, after and after the tour to enhance the safety awareness of tourists, guide safety behavior, multi-pronged, in order to achieve better protection of tourism security.
【學(xué)位授予單位】：浙江工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592

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