本文關(guān)鍵詞： 旅游企業(yè) 規(guī)模經(jīng)濟(jì) 規(guī)�；l(fā)展 最適規(guī)模　出處：《西南交通大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在經(jīng)濟(jì)全球化過程中,眾多企業(yè)采取大規(guī)模擴(kuò)張戰(zhàn)略,除了以收購、合作的方式擴(kuò)展國內(nèi)市場,還跨出國門,以國外全資子公司、國外合作、國外并購等方式進(jìn)行全球化經(jīng)營。2008年的歐債危機(jī)和2009年的美國次貸危機(jī)更向世界展示了經(jīng)濟(jì)全球化大背景下,企業(yè)保持持續(xù)發(fā)展的必要趨勢。現(xiàn)在,大規(guī)模企業(yè)除了鋼鐵、石油等傳統(tǒng)工業(yè)以外,還注入了阿里巴巴等新生代的電商巨頭。在規(guī)模經(jīng)濟(jì)理論的基礎(chǔ)上發(fā)展企業(yè)規(guī)模優(yōu)勢已是全球化發(fā)展的一個必然趨勢及競爭方式。然而,在現(xiàn)今國內(nèi)外旅游企業(yè)中,卻是以中小規(guī)模的居多,大型旅游企業(yè)很少,跨國旅游集團(tuán)更是屈指可數(shù)。那么,在一般企業(yè)都追求規(guī)�；l(fā)展的時代,旅游企業(yè)是否也應(yīng)該追求規(guī)�；l(fā)展呢?如果是,旅游企業(yè)又該如何進(jìn)行規(guī)�；l(fā)展呢?面對旅游企業(yè)規(guī)�；l(fā)展不理想的現(xiàn)狀,又是哪些因素制約了旅游企業(yè)的規(guī)模化發(fā)展呢?基于這些疑問,本文通過系統(tǒng)分析方法,對旅游企業(yè)規(guī)�；l(fā)展的模式及制約因素分別進(jìn)行了深入的研究：探討了旅游企業(yè)規(guī)�；l(fā)展的制約因素是否可以人為構(gòu)建或打破?旅游企業(yè)無法規(guī)模化發(fā)展是否具有必然性?旅游企業(yè)是否一定適合實體大型企業(yè)規(guī)模?……希望通過對這些問題的探究為旅游企業(yè)規(guī)�；l(fā)展提供建議和意見,幫助其做出正確的發(fā)展決策,合理調(diào)整資源配置,帶動旅游經(jīng)濟(jì)。本研究最終得出以下幾點結(jié)論：(1)規(guī)模化發(fā)展是旅游企業(yè)必然的發(fā)展趨勢,但是,旅游企業(yè)規(guī)�；l(fā)展的模式較為復(fù)雜多樣,企業(yè)在規(guī)模擴(kuò)張時應(yīng)根據(jù)自身條件選擇適合的模式,避免無效擴(kuò)張。(2)旅游企業(yè)的規(guī)模化發(fā)展受到企業(yè)管理水平、經(jīng)營能力和外部市場環(huán)境等多方面因素的制約,任何一個制約因素都可能導(dǎo)致企業(yè)規(guī)模效率降低甚至無效,影響企業(yè)的規(guī)�；l(fā)展。(3)旅游企業(yè)在追求規(guī)模化發(fā)展的過程中,投入擴(kuò)張和效益產(chǎn)出并非絕對對等的關(guān)系,大規(guī)模也并非一定適用于所有類型的旅游企業(yè)或者旅游企業(yè)的各個發(fā)展階段,旅游企業(yè)在不同發(fā)展階段都應(yīng)有一定區(qū)間范圍內(nèi)的最適規(guī)模。
[Abstract]:In the process of economic globalization, many enterprises take a large-scale expansion strategy, in addition to the acquisition, cooperation to expand the domestic market, but also abroad, wholly owned subsidiaries, foreign cooperation. The European debt crisis in 2008 and the subprime mortgage crisis in the United States in 2009 have shown the world the background of economic globalization. Enterprises maintain the necessary trend of sustainable development. Now, large-scale enterprises in addition to steel, oil and other traditional industries. Also injected into Alibaba and other new generation of e-commerce giants. On the basis of the theory of scale economy to develop enterprise scale advantage is an inevitable trend of global development and competition. However. At present, domestic and foreign tourism enterprises are mostly in the middle and small scale, the large tourism enterprises are few, and the transnational tourism groups are even more rare. So, in the age when the general enterprises are pursuing the development of scale. Should tourism enterprises also pursue large-scale development? If so, how should tourism enterprises develop on a large scale? In the face of the fact that the scale development of tourism enterprises is not ideal, what factors restrict the scale development of tourism enterprises? Based on these questions, this paper uses a systematic analysis method. This paper makes an in-depth study on the mode and the restrictive factors of the large-scale development of tourism enterprises: discusses whether the constraints of the large-scale development of tourism enterprises can be artificially constructed or broken? Is it inevitable that tourism enterprises cannot develop on a large scale? Are tourism enterprises necessarily suitable for the size of large entity enterprises? We hope to provide suggestions and suggestions for the large-scale development of tourism enterprises through the exploration of these problems, help them to make correct development decisions and rationally adjust the allocation of resources. This study finally draws the following conclusions: scale development is the inevitable development trend of tourism enterprises, but the mode of large-scale development of tourism enterprises is more complex and diverse. Enterprises in the expansion of scale should be based on their own conditions to choose the appropriate mode to avoid invalid expansion. 2) the scale of tourism enterprises by the level of enterprise management. Management ability and external market environment and other factors, any one of the constraints may lead to the reduction of enterprise scale efficiency or even ineffective. In the process of pursuing large-scale development, the relationship between input expansion and benefit output is not absolutely equal. Large-scale is not necessarily applicable to all types of tourism enterprises or tourism enterprises in each stage of development, tourism enterprises in different stages of development should be within a certain range of optimal scale.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.6

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳育儉;張舒雅;;旅游行業(yè)財務(wù)可持續(xù)增長的個案分析——以桂林旅游為例[J];內(nèi)蒙古農(nóng)業(yè)大學(xué)學(xué)報(社會科學(xué)版);2016年06期

，

本文編號：1462946