本文關(guān)鍵詞： 游客滿意度 成都 鄉(xiāng)村旅游形象 提升　出處：《四川師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著旅游業(yè)的不斷發(fā)展,旅游市場競爭逐漸由最初的資源競爭、產(chǎn)品競爭轉(zhuǎn)變?yōu)樾蜗蟾偁�。不可否認,樹立良好的旅游目的地形象是旅游地提升知名度和提高競爭力的制勝法寶,也是促進旅游業(yè)長遠、可持續(xù)發(fā)展的關(guān)鍵因素。如今旅游業(yè)的發(fā)展不僅受到市場需求的約束,也受到游客消費觀念的影響,本文以成都市鄉(xiāng)村旅游景點為研究對象,通過對游客滿意度與旅游目的地形象的關(guān)系進行實證研究,從而探討如何從游客滿意度出發(fā),來提升成都鄉(xiāng)村旅游形象。全文分為6個部分:第一部分為緒論。主要闡明了本論文研究的背景、目的和意義,并提出了本文的研究思路和可能的創(chuàng)新點以及研究方法和技術(shù)路徑,以此來明確本研究的方向和切入點。第二部分為國內(nèi)外文獻綜述。搜集、分析和總結(jié)國內(nèi)外游客滿意度、鄉(xiāng)村旅游、目的地形象等相關(guān)文獻,在理論研究與實踐觀察的基礎(chǔ)上,提出了本論文的研究課題。第三部分為關(guān)系研究。選取成都周邊眾多鄉(xiāng)村旅游景點為案例區(qū),通過問卷設(shè)計和走訪調(diào)查收集數(shù)據(jù),并提出了研究假設(shè)和構(gòu)建了關(guān)系模型,以對游客滿意度與旅游目的地形象之間的關(guān)系進行研究。第四部分為分析驗證。對實地調(diào)查收集到的數(shù)據(jù)利用數(shù)理統(tǒng)計法進行分析與驗證;同時利用IPA分析法了解了游客的心理預(yù)期與實際感知之間的差距,明確成都鄉(xiāng)村旅游形象的優(yōu)勢和劣勢,為成都鄉(xiāng)村旅游形象的提升提供依據(jù)。第五部分為提升研究。以實證研究結(jié)果為依據(jù),以游客滿意度為出發(fā)點,對成都鄉(xiāng)村旅游形象進行提升。第六部分為總結(jié)與展望。對本文研究進行總結(jié),提出不足的同時也對下一階段的研究給予展望。
[Abstract]:With the continuous development of tourism, the competition of tourism market has gradually changed from the initial competition of resources to the competition of products into the competition of image. Setting up a good image of tourism destination is a magic weapon to enhance the popularity and competitiveness of tourist destination, and it is also a long-term promotion of tourism. Nowadays, the development of tourism is not only restricted by the market demand, but also influenced by the concept of tourists' consumption. Through the empirical study on the relationship between tourist satisfaction and tourist destination image, this paper discusses how to proceed from tourist satisfaction. The full text is divided into six parts: the first part is the introduction. It mainly expounds the background, purpose and significance of this paper. And put forward the research ideas, possible innovation points, research methods and technology path, in order to clarify the direction and breakthrough point of this study. The second part is the literature review at home and abroad. Analysis and summary of domestic and foreign tourists satisfaction, rural tourism, destination image and other related literature, on the basis of theoretical research and practical observation. The third part is the relationship research. Selecting many rural tourist attractions around Chengdu as the case area, collecting data through questionnaire design and visiting survey. At the same time, the research hypothesis and the relation model are put forward. This paper studies the relationship between tourist satisfaction and tourist destination image. 4th part is the analysis and verification. At the same time, using IPA analysis to understand the gap between tourists' psychological expectation and actual perception, and to clarify the advantages and disadvantages of Chengdu rural tourism image. To provide the basis for the promotion of Chengdu rural tourism image. 5th part for the promotion of research. Based on the results of empirical research, based on tourist satisfaction as the starting point. The 6th part is the summary and prospect. This paper summarizes the research, puts forward the deficiency and gives the prospect to the next stage of the study.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F327;F592.7

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