本文關鍵詞：基于SWOT方法的呼和浩特市鄉(xiāng)村旅游分析　出處：《內(nèi)蒙古農(nóng)業(yè)大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 鄉(xiāng)村旅游 SWOT分析 體驗經(jīng)濟

【摘要】：鄉(xiāng)村旅游是旅游業(yè)發(fā)展的朝陽產(chǎn)業(yè),是深化現(xiàn)代農(nóng)牧業(yè)與旅游業(yè)建設的一種有效結合,同時也是加快社會主義新農(nóng)村建設,改善農(nóng)村居民收入生活情況,引導農(nóng)村居民脫貧致富的有效途徑。呼和浩特地區(qū)屬于內(nèi)蒙古自治區(qū)傳統(tǒng)農(nóng)業(yè)與畜牧業(yè)的交錯地帶,同時具有漢族的農(nóng)業(yè)習俗和蒙古族放牧習俗的地方特色,因此具有極大的發(fā)展鄉(xiāng)村旅游的潛力。本文首先通過對呼和浩特市區(qū)所涵蓋旗縣區(qū)內(nèi)的鄉(xiāng)村旅游景點進行實地抽樣問卷調查,對呼和浩特地區(qū)鄉(xiāng)村旅游的發(fā)展現(xiàn)狀進行分析。然后運用SWOT分析方法對呼和浩特市鄉(xiāng)村旅游的優(yōu)勢,劣勢,機遇和挑戰(zhàn)進行系統(tǒng)性分析。在SWOT分析研究的基礎上,提出呼和浩特市鄉(xiāng)村旅游產(chǎn)業(yè)如何把握優(yōu)勢,避免劣勢,在挑戰(zhàn)中尋求機遇,通過改善鄉(xiāng)村基礎設施健全鄉(xiāng)村旅游模式;通過與其他旅游模式的結合來豐富鄉(xiāng)村旅游互動內(nèi)容,吸引更多游客等。
[Abstract]:Rural tourism is the tourism development of the sunrise industry, is an effective combination of deepening the construction of modern agriculture and animal husbandry and tourism, but also accelerate the construction of new socialist countryside, improve the income of rural residents living conditions, to guide the effective way for rural residents out of poverty. The ecotone of the Inner Mongolia Autonomous Region traditional agriculture and animal husbandry belong to the Hohhot area, at the same time with the Han Mongolian customs and agricultural grazing practices of local characteristics, so it has great potential for the development of rural tourism. This paper based on the Hohhot city covered counties in rural tourism survey conducted field sampling questionnaire, the present condition of the development of rural tourism in Hohhot area were analyzed. And then use the SWOT method to analyze advantages disadvantages Hohhot City, rural tourism, opportunities and challenges of systematic analysis. Research in the SWOT On the basis of the rural tourism industry in Hohhot City, puts forward how to grasp the advantages and avoid disadvantages, seek opportunity and challenge in the improvement of rural infrastructure and improve the rural tourism pattern; to enrich the rural tourism interactive content in combination with other modes of travel, to attract more tourists.

【學位授予單位】：內(nèi)蒙古農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7;F327

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本文編號：1430266