本文關(guān)鍵詞：海南國際旅游島開發(fā)規(guī)劃研究　出處：《天津大學》2014年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 海南島 旅游產(chǎn)業(yè) 開發(fā)規(guī)劃 國際旅游島

【摘要】：作為我國第三產(chǎn)業(yè)的重要組成部分，旅游業(yè)一直有著“朝陽產(chǎn)業(yè)”的美譽。旅游業(yè)在為政府和企業(yè)帶來巨大的經(jīng)濟效益的同時，往往還能夠帶動相關(guān)產(chǎn)業(yè)和周邊產(chǎn)業(yè)的發(fā)展。海南島因其獨特的自然條件和優(yōu)越的地理位置，一直是處于我國旅游業(yè)的領(lǐng)先地位。并且隨著《國務(wù)院關(guān)于推進海南國際旅游島建設(shè)發(fā)展的若干意見》，海南省委省政府有計劃的推出了一系列措施來促進海南島國際化的建設(shè)，并對海南旅游產(chǎn)業(yè)未來十年（2010~2020）的指導思想、發(fā)展目標、重點任務(wù)進行了細化。 在這種良好的發(fā)展前景以及國家的全面扶持背景下，有必要針對海南島旅游業(yè)的發(fā)展現(xiàn)狀，進行相關(guān)的市場分析，，并提出相應(yīng)的營銷策略，對海南島旅游業(yè)的發(fā)展提出有針對性的發(fā)展建議。 本文以海南島旅游的開發(fā)規(guī)劃為研究對象，綜合運用多種分析方法對海南島的旅游發(fā)展進行規(guī)劃，并提出有針對性的建議。本文首先回顧了世界和我國的旅游業(yè)發(fā)展歷程，認為國際國內(nèi)旅游業(yè)尤其是海南旅游業(yè)正面臨巨大的發(fā)展機遇。其次分析海南國際旅游島的資源能力，以確定優(yōu)勢和劣勢,并對其他國際一流的國際旅游島和度假區(qū)做了借鑒研究，以確定未來的發(fā)展定位。在此基礎(chǔ)上，提出產(chǎn)業(yè)策劃，并針對重點產(chǎn)業(yè)進行了可行性和商業(yè)模式分析，最后，有針對性地提出實施路徑和保障措施。更為重要的是，本文從區(qū)域規(guī)劃和產(chǎn)業(yè)規(guī)劃的角度，并結(jié)合各區(qū)域自身旅游資源的特點和發(fā)展前景，分別分析各個區(qū)域和產(chǎn)業(yè)旅游資源的特點并提出相應(yīng)的整合發(fā)展策略。區(qū)域和產(chǎn)業(yè)的細分，有助于整合相近的旅游資源，充分發(fā)揮其整合性的優(yōu)勢，并能夠避免海南島內(nèi)部的不必要的同質(zhì)化競爭。
[Abstract]:As an important part of the tertiary industry in China, tourism has always been a "sunrise industry" reputation. Tourism has brought huge economic benefits to the government and enterprises at the same time. Often also can drive the development of related industries and surrounding industries. Hainan Island because of its unique natural conditions and superior geographical location. It has always been in the leading position of tourism in our country, and along with the State Council's opinions on promoting the construction and development of Hainan International Tourism Island. Hainan Provincial Party Committee and Provincial Government has planned to launch a series of measures to promote the construction of Hainan Island internationalization, and Hainan tourism industry in the next 10 years, the guiding ideology, development goals. The key tasks were refined. In this kind of good development prospect and the national comprehensive support background, it is necessary to carry on the related market analysis according to the Hainan Island tourism development present situation, and proposes the corresponding marketing strategy. The paper puts forward some suggestions for the development of Hainan Island's tourism industry. In this paper, the development of Hainan Island tourism planning as the research object, comprehensive use of a variety of analytical methods for Hainan Island tourism development planning. This paper first reviews the development of tourism in the world and China. It is believed that the international and domestic tourism, especially Hainan tourism, is facing enormous opportunities for development. Secondly, the resource capacity of Hainan International Tourism Island is analyzed to determine its advantages and disadvantages. And other international first-class international tourism islands and resorts for reference to determine the future development positioning. On this basis, proposed industrial planning, and the feasibility of key industries and business model analysis. Finally, the implementation path and safeguard measures are put forward. More importantly, from the perspective of regional planning and industrial planning, combined with the characteristics and development prospects of tourism resources in each region. This paper analyzes the characteristics of tourism resources in different regions and industries and puts forward corresponding integrated development strategies. The subdivision of regions and industries will help to integrate similar tourism resources and give full play to their advantages of integration. It can avoid unnecessary homogenization competition within Hainan Island.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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