本文關(guān)鍵詞：平遙古城歐美游客旅游滿意度調(diào)查研究　出處：《廣西大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 歐美游客 滿意度 平遙古城

【摘要】：隨著旅游全球化趨勢的加強,旅游業(yè)的競爭日趨激烈,游客滿意度高低直接影響到旅游目的地競爭力的大小,因此需要提高游客重游率、忠誠度和改善旅游業(yè)整體服務(wù)水平。微觀上只有從旅游吃、住、行、游、購、娛各個方面大幅提升游客的滿意度,才能使整個景區(qū)的游客滿意度提高。 本文以平遙古城的歐美游客為研究對象,以科學(xué)的理論為指導(dǎo),運用游客滿意度評價模型,從吃、住、行、游、購、娛六個方面提取影響游客滿意度的關(guān)鍵性因子,綜合運用了定量、定性分析法,問卷調(diào)查法、理論與實際相結(jié)合綜合對景區(qū)進(jìn)行測評,找到歐美游客對景區(qū)滿意、不滿意所在及原因分析,如對古城的滿意體現(xiàn)在景區(qū)原汁原味、保存完好、工作人員熱情好客等方面；而對古城不滿意的地方體現(xiàn)在對景區(qū)游覽環(huán)境不滿意、景區(qū)服務(wù)人員工作效率不高、語種導(dǎo)游配備不足、景區(qū)內(nèi)交通不便捷、旅游線路單一、景區(qū)基礎(chǔ)設(shè)施不完備等方面。 根據(jù)歐美游客的消費偏好,本文提出了景區(qū)提升滿意度策略。如加強景區(qū)環(huán)境治理,開發(fā)地下停車場,治理沿街商鋪環(huán)境衛(wèi)生；增加投訴部門的數(shù)量；加強對景區(qū)工作人員的培訓(xùn),提高職業(yè)素養(yǎng)；增加語種導(dǎo)游；加強對電瓶車的管理,進(jìn)行標(biāo)準(zhǔn)化服務(wù)；推出更多的旅游線路,緩解景區(qū)容量；改善基礎(chǔ)設(shè)施,配備團(tuán)隊參觀使用的耳機,增加公共休息區(qū)等。 希望本研究可以改善平遙古城當(dāng)?shù)芈糜苇h(huán)境質(zhì)量,改進(jìn)服務(wù)與管理,提升景區(qū)游客滿意度。
[Abstract]:With the strengthening of the trend of tourism globalization, the competition of tourism is becoming more and more fierce. The level of tourist satisfaction directly affects the competitiveness of tourism destination, so it is necessary to improve the rate of tourists revisiting. Only from the aspects of food, shelter, travel, shopping, shopping and entertainment, can the tourist satisfaction of the whole scenic spot be improved. In this paper, Pingyao ancient city of Europe and the United States tourists as the research object, guided by scientific theory, using the tourist satisfaction evaluation model, from eating, living, traveling, shopping. Six aspects of entertainment to extract the key factors affecting the satisfaction of tourists, comprehensive use of quantitative, qualitative analysis, questionnaire survey, theory and practice of comprehensive evaluation of scenic spots. Find the European and American tourists are satisfied with the scenic spot, dissatisfied with the place and the reason analysis, such as the ancient city of satisfaction reflected in the original scenic spot, well-preserved, staff hospitality and so on; But the dissatisfactory place to the ancient city is not satisfied with the scenic spot tour environment, the scenic area service personnel work efficiency is not high, the language tour guide is insufficient, the scenic spot transportation is not convenient, the traveling route is single. Scenic area infrastructure is not complete and so on. According to the consumption preference of European and American tourists, this paper puts forward some strategies to enhance the satisfaction degree of scenic spots, such as strengthening the environmental control of scenic spots, developing underground parking lots, and managing the environmental hygiene of shops along the street; Increase the number of complaint departments; Strengthen the training of scenic area staff, improve professional accomplishment; Increasing the number of language guides; Strengthen the management of electric car, carry on the standardization service; Introducing more tourist routes to alleviate the capacity of scenic spots; Improve infrastructure, provide headphones for team visits, add common areas, etc. It is hoped that this study can improve the quality of local tourism environment, improve service and management, and enhance tourist satisfaction in Pingyao ancient city.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7

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