本文關鍵詞：昌吉百里丹霞景區(qū)旅游策劃與規(guī)劃設計研究　出處：《西北農(nóng)林科技大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 百里丹霞景區(qū) 旅游策劃 旅游規(guī)劃 有機結合

【摘要】：隨著人們收入水平的增加，空閑時間的增多，旅游成為了日常生活的一部分。近年來國家提出了產(chǎn)業(yè)結構調(diào)整的戰(zhàn)略，旅游業(yè)成為了各級政府大力支持發(fā)展的綠色經(jīng)濟產(chǎn)業(yè)，旅游項目成為投資一大熱點。然而旅游項目開發(fā)設計的技術路線基本還是傳承城市規(guī)劃的體系，未能夠高度重視市場導向、經(jīng)濟效益等因素，單純依靠規(guī)劃不能徹底解決旅游項目的經(jīng)濟效益問題，必須引入市場營銷相關技術方法。因此研究旅游策劃與規(guī)劃設計的綜合運用技術方法對旅游項目開發(fā)有著現(xiàn)實指導意義。 本文以百里丹霞風景區(qū)為研究對象，參考國內(nèi)外旅游策劃與旅游規(guī)劃相關理論和案例，結合項目實踐操作，探討旅游策劃與規(guī)劃設計的綜合運用技術路線，總結得出操作可行的旅游開發(fā)設計流程，指導旅游項目開發(fā)設計。 在文化藝術、生態(tài)環(huán)境、市場營銷、城市規(guī)劃、園林景觀等不同學科理論與技術的指導下，完成百里丹霞景區(qū)項目概念性規(guī)劃設計，并分析研究旅游策劃與規(guī)劃設計綜合運用的相關問題，得到以下結論： 1.項目開發(fā)條件調(diào)查結果表明：百里丹霞風景區(qū)位于新疆昌吉市西部，以侏羅紀丹霞地貌而聞名，南臨天山北麓，景區(qū)內(nèi)主要為林地，草原，耕地，水域，荒漠及少數(shù)鄉(xiāng)鎮(zhèn)。景區(qū)內(nèi)自然人文景觀資源豐富，尤其是康家石門子巖畫，但是景區(qū)內(nèi)交通狀況較差，可進入性差�；陂_發(fā)條件分析，提出項目開發(fā)可以利用的優(yōu)勢及需要解決的問題。 2.項目旅游市場調(diào)查分析表明：全國旅游大環(huán)境良好；新疆近年旅游增長迅速，主要以觀光旅游為主；昌吉市旅游資源豐富然而東西區(qū)域發(fā)展不平衡，，西部發(fā)展滯后；本風景區(qū)與新疆其他開發(fā)景區(qū)相比優(yōu)勢不明顯，與丹霞地質類風景區(qū)相比開發(fā)較晚，知名度不高�；诰皡^(qū)內(nèi)外市場條件分析，挖掘景區(qū)的差異性、尋找景區(qū)開發(fā)的切入點，提出景區(qū)開發(fā)需要有明確的主題定位、市場定位和開發(fā)方向。 3.在策劃的相關理論問題探討中，綜合考慮開發(fā)條件和旅游市場分析，確定以主體性、本土性、體驗性、游樂性、持續(xù)性為策劃原則；打造中國首個情景式地質主題公園，提出以侏羅紀丹霞地貌、遠古塞人巖畫、北疆風光為核心，構建民俗體驗、度假養(yǎng)生、露營自駕、田園觀光四大產(chǎn)品特色體系，以烏昌石城市圈龍頭景區(qū)的姿態(tài)面向全州、全疆以及全國的5A級休閑度假旅游目的地為總體目標。 4.在策劃的相關技術問題探討中，提出旅游資源和旅游市場決定旅游產(chǎn)品設計，以規(guī)劃設計為執(zhí)行實施手段的開發(fā)思路�；陧椖孔陨硖厣�、市場定位、主題定位、目標定位，確定業(yè)態(tài)分布和功能布局，并分別設計核心吸引產(chǎn)品和輔助產(chǎn)品。 5.提出百里丹霞風景區(qū)構想：在策劃制定的總體定位、主題定位和市場定位的指導下，落實業(yè)態(tài)分布和功能分區(qū)的要求，本項目劃分為地質探險區(qū)、文化體驗區(qū)、休閑度假區(qū)三大區(qū)域。地質探險區(qū)圍繞“丹霞赤壁，地理長廊”主題展開；文化體驗區(qū)圍繞“遠古圣壇，七彩山河”主題展開。休閑度假區(qū)圍繞“天賜碧玉，地心奇境”主題展開。為體現(xiàn)項目的可操作性，包括總體規(guī)劃和專項規(guī)劃兩部分。 6.為指導百里丹霞風景區(qū)實施，提出旅游項目開發(fā)分階段實施策略，制定景區(qū)開發(fā)具體實施步驟，以實現(xiàn)方案落地。 旅游策劃與規(guī)劃設計綜合運用的理論和技術隨著旅游業(yè)的不斷發(fā)展，也會提出不同的要求，出現(xiàn)不同的綜合運用模式。為適應快速發(fā)展的旅游開發(fā)需要，旅游策劃與規(guī)劃設計有機結合是必然，甚至在不久的將來可能會發(fā)展成另一個新學科，這需要不同領域的技術人員協(xié)同努力和創(chuàng)新。
[Abstract]:With the increase of people ' s income and the increase of leisure time , tourism has become a part of daily life . In recent years , the state has put forward the strategy of industrial structure adjustment , and tourism has become a hot spot of investment . Based on the research object of Baili Danxia scenic spot , this paper , with reference to the theories and cases of tourism planning and tourism planning at home and abroad , discusses the comprehensive utilization technical route of tourism planning and planning design , and summarizes the feasible tourism development design process and guides the development design of tourism projects . Under the guidance of the theories and technologies of different disciplines such as cultural art , ecological environment , marketing , urban planning , landscape and so on , the conceptual planning and design of the project is completed , and the problems related to the comprehensive utilization of tourism planning and planning design are analyzed , and the following conclusions are obtained : 1 . The survey results of the project development condition show that the Baili Danxia scenic spot is located in the western part of Changji city of Xinjiang . It is famous for Jurassic Danke landform . It is mainly composed of woodlands , grassland , cultivated land , water area , desert and a few towns in the northern foot of the Tianshan Mountains . The natural human landscape resources in the scenic spot are rich , especially the Kangjia Shimen rock paintings , but the traffic situation in the scenic spot is poor and the accessibility difference is poor . Based on the development condition analysis , the advantages and problems that need to be solved can be put forward . 2 . The survey of the project tourism market shows that the national tourism environment is good ; the tourism in Xinjiang is fast , mainly based on sightseeing tourism ; the tourism resources of Changji City are rich , the development of western development is not balanced , and the development of the western region lags behind ; this scenic spot is relatively late in development compared with other development areas in Xinjiang . 3 . In the discussion of the relevant theoretical problems of planning , the development conditions and tourism market analysis are comprehensively considered , and the principles of subjectivity , local property , experiential property , pleasure and persistence are determined . The first scenario - based geological theme park is established , and the four product characteristics system is proposed . 4 . In the discussion of the related technical problems , it is proposed that the tourism resources and the tourism market decide the design of the tourism product design and plan the development thought of the implementation means . Based on the project ' s own characteristics , the market positioning , the theme positioning , the target positioning , the determination of the distribution of the industry state and the function layout , the core attraction products and auxiliary products are designed respectively . 5 . Put forward the concept of Bailidan xia scenic spot : under the guidance of overall positioning , theme positioning and market positioning , the project is divided into three major areas of geological exploration area , cultural experience area and leisure resort area . The geological exploration area is unfolded around the theme of " the red wall and the geography corridor " of " Danxia " . The cultural experience area is unfolded around the theme of " Long Gu Shengtan , QiCaishan River " . In order to reflect the operability of the project , including the general planning and special planning . 6 . To guide the implementation of the Baili Danxia scenic spot , put forward a phased implementation strategy for the development of tourism projects , and formulate specific steps for the development of scenic spots to achieve the implementation of the scheme . With the development of tourism , the theory and technology of the comprehensive utilization of tourism planning and planning will also put forward different requirements and different comprehensive utilization modes . In order to meet the needs of the rapid development of tourism development , the organic combination of tourism planning and planning design is inevitable , and even in the near future , it may be developed into another new subject , which requires the cooperation and innovation of technical staff in different fields .

【學位授予單位】：西北農(nóng)林科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F592.7

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