本文關鍵詞：城市民宿創(chuàng)業(yè)計劃分析：兼論民宿業(yè)的定位與前景　出處：《南京大學》2017年碩士論文　論文類型：學位論文

  更多相關文章： 民宿 民宿行業(yè) 創(chuàng)業(yè)計劃

【摘要】：近10年以來,我國的GDP發(fā)展速度逐年增長,人均GDP也在逐年增加,根據(jù)全球關于休閑與旅游業(yè)的發(fā)展規(guī)律的分析結果,我國進入了休閑旅游消費快速的發(fā)展時期。國內生產(chǎn)總值中旅游經(jīng)濟產(chǎn)值的比重也在逐年增加,從國家經(jīng)濟發(fā)展層面上,開始越來越重視旅游產(chǎn)業(yè)的發(fā)展,我國進入了旅游大眾化消費的時代。隨著顧客消費需求多樣化,新的住宿業(yè)態(tài)在市場上不斷出現(xiàn)。其中,民宿因其獨特的氣質、親民的價格、溫情的服務在一些旅游城市倍受特定人群青睞。民宿是旅游行業(yè)轉型發(fā)展的最佳突破口。2011-2013年,民宿行業(yè)的投資年均增長13.1%,超過酒店住宿行業(yè)整體增長率3個百分點。從整體行業(yè)態(tài)勢來看,借助于電子商務及互聯(lián)網(wǎng)平臺的信息流通優(yōu)勢,以及自助游市場規(guī)模的急劇拉升,中等價位、具有明確特色定位的中小規(guī)模民宿及客棧相關市場份額開始凸顯,并在未來5年內將成為行業(yè)主要領導者。本文結合民宿的定義、起源、特性、旅行者選擇民宿的動機等方面內容,闡述民宿理論的發(fā)展情況。通過將大陸地區(qū)民宿發(fā)展現(xiàn)狀與臺灣、日本進行比較分析,指出大陸民宿行業(yè)的發(fā)展機遇、遇到的困難和解決建議。本文是一篇理論結合實踐的文章,通過對民宿理論的研究,進行城市民宿創(chuàng)業(yè)計劃分析。文章運用了(1)文獻研究法,分析民宿的理論研究和市場分析;(2)實踐分析法,根據(jù)自有民宿的經(jīng)營情況,分析民宿經(jīng)營過程中的各項實際問題,如:經(jīng)營選址問題。(3)定性、定量法,主要針對民宿旅游者動機,通過分析掌握客戶的偏好、定位,更準確的預測客戶喜好,為后期新店的運營提供數(shù)據(jù)依據(jù),如:客戶群體定位問題、定制化旅游等。本文作者以經(jīng)營者的角度,運用了 MBA課程期間所學商業(yè)管理知識,科學的使用了研究方法,在分析民宿理論問題后,更著眼于民宿發(fā)展的長期性和投資可行性,結合近幾個月以來第一家民宿實體店的經(jīng)營管理過程實踐,在初步驗證了民宿創(chuàng)業(yè)的可行性基礎上,探討民國概念民宿發(fā)展的規(guī)�；⑵放苹�、從而打造出南京旅游住宿市場上精品城市民宿。
[Abstract]:In the past 10 years, the development rate of GDP in China has been increasing year by year, and the per capita GDP is also increasing year by year. According to the analysis of the law of the development of leisure and tourism in the world. China has entered a period of rapid development of leisure tourism consumption. The proportion of tourism economic output value in GDP is also increasing year by year. From the level of national economic development, more and more attention has been paid to the development of tourism industry. China has entered the era of popular tourism consumption. With the diversification of consumer demand, new forms of accommodation in the market continue to appear. Among them, because of its unique temperament, the price of the people. Warm service is favored by certain people in some tourist cities. Housing is the best breakthrough in the transformation and development of the tourism industry. 2011-2013, the average annual growth of investment in residential and residential industry by 13.1%. More than the hotel accommodation industry overall growth rate of 3 percent. From the overall industry situation, with the help of e-commerce and Internet platform information flow advantages, and the scale of the self-help travel market, a sharp rise, mid-price. The market share of small and medium scale residential accommodation and hostel has been highlighted, and will become the main leader in the next five years. This paper combines the definition, origin and characteristics of lodging. By comparing the present situation of residential development in mainland China with that of Taiwan and Japan, the author points out the development opportunities of the housing industry in mainland China. This paper is a combination of theory and practice, through the study of residential theory, urban residential entrepreneurship plan analysis. The article uses the method of literature research. The theoretical research and market analysis; (2) practice analysis method, according to the management situation of own lodging, analyze the practical problems in the management process, such as: business location problem. 3) qualitative and quantitative methods, mainly aimed at the motive of lodging tourists. Through the analysis of customer preferences, positioning, more accurate prediction of customer preferences, for the later operation of new stores to provide data basis, such as: customer group positioning problem. From the perspective of the operator, the author uses the business management knowledge learned during the MBA course, scientific use of research methods, after analyzing the theory of residential problems. More focus on the long-term development of residential and investment feasibility, combined with the operation and management process of the first residential substantive store practice in recent months, on the basis of preliminary verification of the feasibility of residential entrepreneurship. This paper probes into the scale and brand of the development of residential accommodation in the concept of the Republic of China, thus creating a fine city in Nanjing's tourist accommodation market.
【學位授予單位】：南京大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592;F719.2

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