本文關(guān)鍵詞：合肥火筆畫的保護(hù)與創(chuàng)新設(shè)計(jì)開發(fā)研究　出處：《安徽工程大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 合肥火筆畫 非物質(zhì)文化遺產(chǎn) 民間工藝 設(shè)計(jì)開發(fā)

【摘要】：在全球一體化的語(yǔ)境下,國(guó)內(nèi)無(wú)論從生活方面還是生產(chǎn)方面都趨向西化。中華民族本土文化受到了商品經(jīng)濟(jì)的沖擊,使人們的傳統(tǒng)生活方式和價(jià)值觀產(chǎn)生了巨大改變,認(rèn)為民間工藝是過(guò)時(shí)、落后的雕蟲小技。為更正這種扭曲的觀念,讓公眾對(duì)民間工藝的現(xiàn)狀有客觀了解,另外也作拋磚引玉之用,對(duì)保護(hù)我國(guó)傳統(tǒng)文化以及產(chǎn)業(yè)化開發(fā)研究提供參考。文章從國(guó)家重視保護(hù)非物質(zhì)文化遺產(chǎn)的工作引申到地方民間工藝的保護(hù)傳承,根據(jù)對(duì)合肥火筆畫這一個(gè)案的保護(hù)、設(shè)計(jì)、開發(fā)、推廣,探討民族傳統(tǒng)工藝在現(xiàn)代社會(huì)未來(lái)的生存方式,以求人類文明進(jìn)程中文化的多樣性。 近年來(lái)各地政府在非遺的挖掘與整理工作方面取得了卓越成效,眾多的傳統(tǒng)工藝也得到了相關(guān)部門的保護(hù)和媒體的關(guān)注�？墒潜Ｗo(hù)方式居多是被動(dòng)的、靜止的,只是維持其存在,并不能從真正意義上發(fā)展民間工藝。本文在探究對(duì)合肥火筆畫的保護(hù)及開發(fā)研究進(jìn)程中,涉及到對(duì)地方傳統(tǒng)文化的恪守和與時(shí)俱進(jìn)的現(xiàn)代化開發(fā)。從這一對(duì)立面,論文對(duì)合肥火筆畫的歷史與現(xiàn)狀進(jìn)行了梳理,分析其文化底蘊(yùn)及藝術(shù)價(jià)值。根據(jù)當(dāng)今信息化、經(jīng)濟(jì)化的時(shí)代環(huán)境,對(duì)民間工藝火筆畫的發(fā)展提出了創(chuàng)新性設(shè)計(jì)、數(shù)字化保護(hù)、產(chǎn)業(yè)化開發(fā)以及品牌推廣等實(shí)際性建議,望其擺脫目前岌岌可危的困境。 全文共分六章：第一章,介紹合肥火筆畫的歷史變革,從民間傳說(shuō)、文獻(xiàn)記載和田野調(diào)查,歸納火筆畫的發(fā)展歷程與現(xiàn)狀。第二章,合肥火筆畫的成因。從合肥經(jīng)濟(jì)與人文環(huán)境以及資源、社會(huì)需求等方面闡述火筆畫滋生原因。第三章,合肥火筆畫的藝術(shù)價(jià)值。從烙繪工藝、材質(zhì)、題材以及承載樣式來(lái)分析火筆畫的藝術(shù)特征與審美價(jià)值。第四章,以設(shè)計(jì)創(chuàng)新思維保護(hù)和開發(fā)火筆畫。政府給予扶持也只是保護(hù)文化遺產(chǎn)的權(quán)宜之計(jì),權(quán)衡對(duì)非遺的“輸血”和“造血”。在現(xiàn)代社會(huì)理應(yīng)要站在設(shè)計(jì)的角度,重新審視火筆畫這門傳統(tǒng)工藝,剖析產(chǎn)業(yè)化開發(fā)思路。第五章,創(chuàng)新開發(fā)探索合肥火筆畫。以適應(yīng)現(xiàn)代人們的生活,創(chuàng)新設(shè)計(jì)火筆畫產(chǎn)品的新題材、新品種以及數(shù)字化表現(xiàn)方式。第六章,合肥火筆畫品牌戰(zhàn)略及推廣。為了順利實(shí)現(xiàn)火筆畫產(chǎn)業(yè)化發(fā)展,實(shí)施推廣安徽火筆畫的品牌戰(zhàn)略,完善產(chǎn)業(yè)鏈的策略指導(dǎo)。 本論文創(chuàng)新點(diǎn)在于：一、從新視角滲析觸發(fā)人們對(duì)火筆畫形式的審美情趣,為有效性保護(hù)、可持續(xù)性發(fā)展火筆畫工藝提供理論指導(dǎo)。二、在符合現(xiàn)代化視野條件下,利用創(chuàng)新思維設(shè)計(jì)方式、新媒介的傳播以及高科技手段為火筆畫找到更合適的宣傳路徑以及更廣闊的市場(chǎng)前景,弘揚(yáng)地方特色品牌,以求突破我國(guó)文化產(chǎn)業(yè)發(fā)展的瓶頸。
[Abstract]:In the context of global integration, both domestic life and production tend to westernize. The local culture of the Chinese nation has been impacted by the commodity economy. People's traditional way of life and values have been greatly changed, think that folk craft is outdated, backward techniques. In order to correct this distorted concept, so that the public have an objective understanding of the status of folk crafts. In addition, it is also used as a reference for the protection of Chinese traditional culture and the development of industrialization. The article extends from the work of the state to the protection of intangible cultural heritage to the protection and inheritance of local folk arts and crafts. According to the protection, design, development and promotion of the case of Hefei Huanghui painting, this paper probes into the way of survival of the traditional national craft in the future of modern society, in order to seek the cultural diversity in the course of human civilization. In recent years, local governments have achieved remarkable results in the excavation and sorting work, and many traditional techniques have been protected by the relevant departments and the media. However, the way of protection is mostly passive. Static, just to maintain its existence, can not really develop folk technology. This paper explores the protection and development of Hefei fire stroke in the process of research. From this opposite, the paper combs the history and present situation of Hefei fire stroke. According to the information and economic environment of the times, this paper puts forward the innovative design and digital protection for the development of folk craftsmanship. Industrial development and brand promotion and other practical suggestions, hope to get rid of the current precarious plight. The full text is divided into six chapters: the first chapter introduces the historical changes of Hefei fire stroke, from folklore, literature records and field investigation, summed up the development process and current situation of fire stroke. Chapter two. From the aspects of Hefei economy and human environment, resources, social needs and other aspects of the breeding reasons for the fire stroke. Chapter three, the artistic value of Hefei fire stroke. From the engraving technology, material. Theme and bearing style to analyze the artistic characteristics and aesthetic value of the brush painting. 4th chapter, to design innovative thinking to protect and develop the stroke. Government support is only a temporary measure to protect cultural heritage. In the modern society, we should take a new look at the traditional craft of firecracker drawing and analyze the thinking of industrialization development. Chapter 5th is the balance between "blood transfusion" and "hematopoiesis". Chapter 5th. Innovative development and exploration of Hefei fire stroke. In order to adapt to the life of modern people, innovative design of new subjects, new varieties and digital expression. 6th chapter. In order to realize the industrialization development of fire stroke, implement the brand strategy of promoting Anhui fire stroke and perfect the strategic guidance of industrial chain. The innovation of this paper lies in: first, from a new perspective to trigger people's aesthetic interest in the form of firecracker, for the effectiveness of the protection, sustainable development of firecracker technology to provide theoretical guidance. 2. In line with the conditions of modern vision, the use of innovative thinking design mode, new media dissemination and high-tech means to find a more appropriate way to promote the brush painting and broader market prospects, promote local brand characteristics. In order to break through the bottleneck of the development of China's cultural industry.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J528

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本文編號(hào)：1364138