【摘要】：隨著旅游的快速發(fā)展,當(dāng)今旅游發(fā)展的主要趨勢是:旅游正從單一的觀光型旅游向休閑度假、特種旅游及高端旅游轉(zhuǎn)型。體育旅游作為休閑度假旅游、特種旅游中的一個重要組成部分,勢必得到大力發(fā)展。 本文采用了問卷調(diào)查、數(shù)理統(tǒng)計(jì)、文獻(xiàn)資料法等分析了旅游業(yè)轉(zhuǎn)型升級給體育旅游帶來的機(jī)遇,北京市發(fā)展體育旅游的潛力,以及發(fā)展體育旅游的意義,最后通過對北京市體育旅游的現(xiàn)狀調(diào)查,探討影響北京市體育旅游發(fā)展的主客觀因素,并為北京市體育旅游的發(fā)展提供一些對策和建議,旨在為大力發(fā)展體育旅游,進(jìn)一步促進(jìn)北京市體育旅游事業(yè)的發(fā)展提供理論借鑒,為體育旅游成為休閑度假旅游和特種旅游以及善舞會展旅游中的主力提供參考。本研究得出的結(jié)論有以下幾點(diǎn): 1.旅游業(yè)轉(zhuǎn)型對發(fā)展北京市體育旅游提供了前所未有的機(jī)遇。體育旅游的發(fā)展不僅為旅游業(yè)提供可以持續(xù)利用的旅游資源和發(fā)展動力,推動旅游的轉(zhuǎn)型升級,也促進(jìn)體育產(chǎn)業(yè)化、社會化的進(jìn)程,實(shí)現(xiàn)體育產(chǎn)業(yè)與旅游業(yè)的雙贏。 2.北京市具備發(fā)展體育旅游的主客觀條件,北京市體育旅游潛力巨大。 3.北京市游客中有半數(shù)人有體育旅游的經(jīng)歷,觀光旅游仍是游客出游的主要選擇。對體育旅游的認(rèn)知度、經(jīng)濟(jì)條件、無人組織是阻礙人們參與體育旅游的主要因素,價格、自然環(huán)境和體育活動的項(xiàng)目和規(guī)模影響人們選擇體育旅游目的地。一些大眾化的、刺激的、新興的體育旅游項(xiàng)目深受游客的喜愛,享受身體和精神上的放松是游客選擇體育旅游的主要動機(jī),與家人朋友或親戚參與體育旅游是體育旅游的主要方式。
[Abstract]:With the rapid development of tourism, the main trend of tourism development is: tourism is changing from a single sightseeing tourism to leisure vacation, special tourism and high-end tourism. As an important part of leisure tourism and special tourism, sports tourism is bound to be vigorously developed. This paper analyzes the opportunities brought by the transformation and upgrading of tourism to sports tourism, the potential of sports tourism development in Beijing, and the significance of sports tourism development by means of questionnaire, mathematical statistics and literature. Finally, through the investigation of the present situation of sports tourism in Beijing, this paper discusses the subjective and objective factors that affect the development of sports tourism in Beijing, and provides some countermeasures and suggestions for the development of sports tourism in Beijing in order to develop sports tourism vigorously. Further promote the development of sports tourism in Beijing to provide theoretical reference for sports tourism as a leisure vacation tourism and special tourism as well as the main dance exhibition tourism to provide a reference. The conclusions of this study are as follows: 1. Tourism transformation provides unprecedented opportunities for the development of sports tourism in Beijing. The development of sports tourism not only provides sustainable utilization of tourism resources and development power, promotes tourism transformation and upgrading, but also promotes the process of sports industrialization and socialization, and realizes the win-win situation between sports industry and tourism. Beijing has the subjective and objective conditions for the development of sports tourism, Beijing sports tourism potential is huge. 3. Half of the tourists in Beijing have the experience of sports tourism, tourism is still the main choice for tourists to travel. Recognition of sports tourism, economic conditions, and no organization are the main factors that hinder people to participate in sports tourism. Price, natural environment and sports events and scale affect people's choice of sports tourism destination. Some popular, exciting, emerging sports tourism projects are popular with tourists. Enjoying physical and mental relaxation is the main motivation for tourists to choose sports tourism. Participation in sports tourism with family, friends or relatives is the main way of sports tourism.
【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：F592.7

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