本文選題：廣達(dá)大市場(chǎng) + 區(qū)域商貿(mào)物流中心��； 參考：《合肥工業(yè)大學(xué)》2010年碩士論文

【摘要】： 區(qū)域商貿(mào)物流中心,是指區(qū)域經(jīng)濟(jì)中心的商貿(mào)中心和物流中心,及與此相關(guān)的信息、結(jié)算、網(wǎng)絡(luò)、配送、會(huì)展中心等相互依存、互為補(bǔ)充的有機(jī)結(jié)合體。廣達(dá)大市場(chǎng)就是大市場(chǎng)所在地的區(qū)域商貿(mào)物流中心。 安徽廣達(dá)集團(tuán)建立的廣達(dá)大市場(chǎng),已經(jīng)取得了較好的經(jīng)濟(jì)效益和社會(huì)效益,目前已經(jīng)在多個(gè)城市建立了大市場(chǎng)項(xiàng)目。在開(kāi)發(fā)廣達(dá)大市場(chǎng)的實(shí)踐中,安徽廣達(dá)集團(tuán)也遇到了很多問(wèn)題,諸如：市場(chǎng)運(yùn)營(yíng)管理往往被限制于物業(yè)管理、企業(yè)運(yùn)營(yíng)管理不能涵蓋全部業(yè)務(wù)范圍、與進(jìn)場(chǎng)經(jīng)營(yíng)戶關(guān)系尚待理順、企業(yè)高速發(fā)展凸現(xiàn)人才青黃不接、區(qū)域商貿(mào)物流中心的檔次偏低等。 本文以安徽廣達(dá)集團(tuán)為例,就其在開(kāi)發(fā)安徽廣達(dá)大市場(chǎng)項(xiàng)目,建設(shè)區(qū)域商貿(mào)物流中心過(guò)程中所形成的運(yùn)營(yíng)模式進(jìn)行了深入研究,運(yùn)用競(jìng)爭(zhēng)環(huán)境分析、SWOT分析對(duì)安徽廣達(dá)集團(tuán)面臨的環(huán)境進(jìn)行總結(jié)探討,簡(jiǎn)要介紹了安徽廣達(dá)集團(tuán)大市場(chǎng)項(xiàng)目建設(shè)形成過(guò)程后,對(duì)項(xiàng)目運(yùn)營(yíng)管理的特點(diǎn)及所存在的問(wèn)題進(jìn)行了分析,最后提出了有針對(duì)性的整改措施,對(duì)于廣達(dá)集團(tuán)提高經(jīng)營(yíng)管理水平、做好客戶關(guān)系管理、打造優(yōu)秀團(tuán)隊(duì)具有非常強(qiáng)的實(shí)際應(yīng)用意義,對(duì)同類企業(yè)選擇運(yùn)營(yíng)模式也具有一定的參考價(jià)值。
[Abstract]:Regional trade logistics center refers to the trade center and logistics center of the regional economic center, and related information, settlement, network, distribution, exhibition center and other interdependent, complementary organic combination. Guangda market is the regional trade and logistics center where the big market is located. The large market of Anhui Guangda Group has already obtained better economic and social benefits, and has already established large market projects in many cities. In the practice of developing the large market of Guangda, Anhui Guangda Group has also encountered many problems, such as: market operation management is often restricted to property management, and the enterprise operation management cannot cover all the business scope. The relationship with the business operators needs to be straightened out, the rapid development of enterprises highlights the talents, the regional trade logistics center low grade and so on. Taking Anhui Guangda Group as an example, this paper makes an in-depth study on the operation mode formed during the development of Anhui Guangda Market Project and the construction of regional trade logistics center. By using the competitive environment analysis and SWOT analysis, this paper summarizes and discusses the environment facing Anhui Guangda Group, briefly introduces the forming process of the large market project construction of Anhui Guangda Group, and analyzes the characteristics and existing problems of project operation and management. Finally, the paper puts forward targeted rectification measures, which have a very strong practical significance for Guangda Group to improve the management level, to do a good job of customer relationship management, to build an excellent team. Also has certain reference value to the similar enterprise choice operation pattern.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F272;F721

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本文編號(hào)：2099835