本文選題：烏洽會 + 城市旅游　； 參考：《新疆大學(xué)》2010年碩士論文

【摘要】： 隨著人類社會的進(jìn)步和商品經(jīng)濟(jì)的發(fā)展,會展業(yè)的發(fā)展也突飛猛進(jìn),以其經(jīng)濟(jì)帶動作用強(qiáng)、輻射范圍廣等特點(diǎn),成為衡量一個國家和地區(qū)經(jīng)濟(jì)繁榮、社會進(jìn)步的重要標(biāo)志之一。會展業(yè)不僅對城市經(jīng)濟(jì)帶來直接貢獻(xiàn),更重要的是帶動“第三產(chǎn)業(yè)的消費(fèi)鏈”�；诖�,會展對城市旅游的影響引起學(xué)者的高度關(guān)注。本文以烏魯木齊對外經(jīng)濟(jì)貿(mào)易洽談會(簡稱烏洽會)為例,研究長期事件對于城市旅游的影響。 首先對會展業(yè)和城市旅游的基礎(chǔ)性概念進(jìn)行了闡述,分析了兩者之間的內(nèi)在聯(lián)系,討論了會展業(yè)對城市旅游的發(fā)展所帶來的各種積極影響,以此夯實(shí)本文進(jìn)行研究的理論基礎(chǔ)。在現(xiàn)有統(tǒng)計(jì)數(shù)據(jù)的基礎(chǔ)上,結(jié)合因子可測量性及代表性的原則,選取了代表烏洽會發(fā)展變量和烏魯木齊市旅游發(fā)展的變量,對選取的變量做了皮爾遜相關(guān)性分析,研究各個變量的相互關(guān)聯(lián)程度。使用主成分分析法確定了主成分因子。在相關(guān)性分析及主成分分析的基礎(chǔ)進(jìn)行線性回歸分析,對烏洽會與烏魯木齊市旅游的相關(guān)關(guān)系進(jìn)行定量研究。 結(jié)合烏洽會上發(fā)放的調(diào)查問卷,分別討論和研究了烏洽會對烏魯木齊游客旅游行為的影響,烏洽會對烏魯木齊市旅游形象的影響,以及烏洽會對烏魯木齊市旅游發(fā)展的影響。研究表明烏洽會影響烏魯木齊游客的旅游行為,其中對烏洽會旅游者的旅游中段行為影響主要表現(xiàn)在對出游頻率、停留時間、住宿設(shè)施選擇行為、旅游自費(fèi)情況的影響等方面。烏市旅游形象的影響方面,烏洽會期間周期性廣泛的媒體宣傳不斷強(qiáng)化人們心目中烏魯木齊市的旅游印象,從而使烏魯木齊城市旅游形象在更為廣域的范圍內(nèi)傳播。此外烏洽會本身也強(qiáng)化了烏魯木齊市“中亞區(qū)域的現(xiàn)代化國際商貿(mào)城”這一旅游形象。此外,在烏洽會期間召開的中西亞區(qū)域經(jīng)濟(jì)合作高層論壇也對旅游目的地整體營銷、產(chǎn)業(yè)結(jié)構(gòu)的升級轉(zhuǎn)型等對方面影響著烏市旅游的發(fā)展。結(jié)合本文的研究結(jié)果,對烏洽會的優(yōu)化發(fā)展提出了合理化建議。
[Abstract]:With the progress of human society and the development of commodity economy, the development of convention and exhibition industry is also advancing by leaps and bounds. With its characteristics of strong economic driving effect and wide radiation range, it has become one of the important symbols to measure the economic prosperity and social progress of a country or region. Exhibition industry not only brings direct contribution to urban economy, but also promotes the consumption chain of tertiary industry. Based on this, the impact of exhibition on urban tourism attracted great attention of scholars. This paper takes Urumqi Foreign Economic and Trade Fair as an example to study the impact of long-term events on urban tourism. Firstly, the basic concepts of exhibition industry and urban tourism are expounded, the internal relations between them are analyzed, and the positive effects of convention and exhibition industry on the development of urban tourism are discussed, so as to consolidate the theoretical basis of the research in this paper. On the basis of existing statistical data, combined with the principle of measurability and representativeness of factors, the variables representing the development of Urumqi and Urumqi tourism development are selected, and Pearson correlation analysis of the selected variables is made. The correlation degree of each variable is studied. Principal component factors were determined by principal component analysis. On the basis of correlation analysis and principal component analysis, the correlation relationship between Urumqi and Urumqi tourism was studied quantitatively by linear regression analysis. Based on the questionnaire distributed at Urumqi, this paper discusses and studies the influence of Urumqi on tourist behavior, the influence of Urumqi on tourism image, and the influence of Urumqi on tourism development. The study shows that Urumqi tourists' tourism behavior is affected by Urumqi, and the influence on the middle part of Urumqi tourists' travel is mainly reflected in the factors such as the travel frequency, the stay time, the choice of accommodation facilities, and the situation of tourism self-expense. In terms of the influence of Urumqi's tourism image, the periodic and extensive media propaganda during the Urumqi meeting strengthens the tourist impression of Urumqi in people's minds, thus making the Urumqi city tourism image spread in a wider area. In addition, Urumqi itself has also strengthened the tourism image of Central Asia modernized International Trade City. In addition, the high-level forum on regional economic cooperation in Central and Western Asia held during the meeting also affected the development of tourism in Uzbekistan, such as the overall marketing of tourism destinations and the upgrading and transformation of industrial structure. Based on the research results of this paper, some reasonable suggestions are put forward for the optimization and development of WSCC.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F592.7;F224

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 冷媛;新疆節(jié)慶旅游資源的整合研究[D];新疆大學(xué);2013年

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本文編號：2077618