本文選題：合肥 + 會展�。� 參考：《安徽大學(xué)》2011年碩士論文

【摘要】：社會經(jīng)濟(jì)的快速發(fā)展,會展隨之邁進(jìn)。2010年上海世博會的成功舉辦,不僅體現(xiàn)了我國的國民實(shí)力和經(jīng)濟(jì)發(fā)展,更重要的證明了我國已開始邁進(jìn)會展大國,全國各地的展會相繼展開。 會展業(yè)的發(fā)展首先是會展信息的發(fā)展,在現(xiàn)在各級部門致力于會展信息系統(tǒng)建設(shè)的同時,會展行業(yè)門戶網(wǎng)站成為了會展信息發(fā)布的首要陣地。會展門戶網(wǎng)站是集會展信息發(fā)布、展會預(yù)告、節(jié)慶信息、會展服務(wù)、會議論壇、博覽會、展覽會、交易會、洽談會等信息于一體的專業(yè)性門戶網(wǎng)站,通過會展行業(yè)門戶網(wǎng)站,聯(lián)系著會展產(chǎn)業(yè)中的利益相關(guān)者,涉及著與會展相關(guān)產(chǎn)業(yè)的發(fā)展。 合肥作為安徽省的省會,會展業(yè)快速發(fā)展。在2009年成功舉辦第四屆中部博覽會后,合肥的會展經(jīng)濟(jì)進(jìn)入到新的一頁。合肥會展行業(yè)門戶網(wǎng)站的良好運(yùn)營關(guān)系著合肥會展業(yè)的發(fā)展,雖然網(wǎng)站在一定程度上促進(jìn)了會展的舉辦,但就現(xiàn)階段來看,合肥會展行業(yè)門戶網(wǎng)站存在著不少的問題。網(wǎng)站難以真正服務(wù)會展的目的,一個重要的原因可能是合肥會展行業(yè)門戶網(wǎng)站缺乏激勵措施。 會展行業(yè)門戶網(wǎng)站服務(wù)平臺的建立和運(yùn)營需要一定的激勵機(jī)制,合肥會展行業(yè)門戶網(wǎng)站服務(wù)平臺實(shí)行激勵機(jī)制的根本的目的是正確地誘導(dǎo)系統(tǒng)管理者的工作動機(jī),激發(fā)積極性和創(chuàng)造力,更好的建設(shè)、維護(hù)和服務(wù)于平臺,服務(wù)于社會。同時,激勵外部使用人員的積極性,使他們實(shí)現(xiàn)自身的需求,增加其滿意度,更好的利用門戶網(wǎng)站創(chuàng)造價值。但激勵機(jī)制的建立還很不完善,甚至根本就沒有激勵機(jī)制,激勵效用不明顯,這就導(dǎo)致門戶網(wǎng)站服務(wù)平臺難以調(diào)動和激發(fā)管理者和使用者的積極性,門戶網(wǎng)站服務(wù)平臺形同虛設(shè)。 全文共分為六個大部分。第一章和第二章所基于的兩個視角——行業(yè)門戶網(wǎng)站和激勵機(jī)制進(jìn)行研究,并對有關(guān)激勵研究的基本理論進(jìn)行系統(tǒng)的總結(jié)探討。 第三章主要是按理論聯(lián)系實(shí)際相結(jié)合的方式,具體到行業(yè)門戶網(wǎng)站的分析,對現(xiàn)有的狀況及激勵機(jī)制的構(gòu)建做出研究。 第四章主要聯(lián)系到合肥會展行業(yè)的實(shí)際情況,并通過問卷調(diào)查方法,研究合肥會展行業(yè)門戶網(wǎng)站激勵機(jī)制存在的問題。第五章是在第四章的基礎(chǔ)上聯(lián)系實(shí)際,提出相應(yīng)的對策。 第六章總結(jié)。
[Abstract]:With the rapid development of social economy, the conference and exhibition of Shanghai World Expo, Shanghai, has been successfully held. It not only embodies the national strength and economic development of our country, but also proves that China has begun to move into a conference and Exhibition country, and the exhibitions in all parts of the country have been launched.
The development of convention and exhibition industry is the development of convention and exhibition information. At the same time, at the same time departments at all levels are committed to the construction of the exhibition information system, the portal website of the exhibition industry has become the primary position of the exhibition information release. The exhibition portal is the information release of the assembly exhibition, the exhibition announcement, the Jie Qingxin interest, the exhibition service, the conference forum, the fair, the exhibition, and the exhibition. The professional portal of the conference and other information, through the portal of the exhibition industry, relates the stakeholders in the exhibition industry, and involves the development of the related industries.
Hefei as the capital of Anhui Province, the exhibition industry is developing rapidly. After the successful hosting of the fourth central Expo in 2009, the exhibition economy of Hefei has entered a new page. The good operation of the portal of the Hefei exhibition industry is related to the development of the exhibition industry in Hefei. Although the website has promoted the exhibition in a certain range, it has come to the present stage. Look, there are a lot of problems in the Hefei exhibition industry portal. It is difficult for the website to truly serve the purpose of the exhibition. One important reason may be the lack of incentives for the Hefei exhibition industry portal.
The establishment and operation of the portal service platform in the exhibition industry needs a certain incentive mechanism. The basic purpose of the incentive mechanism of the Hefei exhibition industry portal service platform is to correctly induce the working motivation of the system managers, stimulate the enthusiasm and creativity, build better, maintain and serve the platform and serve the society. At the time, it encourages the enthusiasm of external users to make them realize their own needs, increase their satisfaction and make better use of the portal website to create value. But the establishment of incentive mechanism is not perfect, even there is no incentive mechanism, and the incentive effect is not obvious, which leads to the difficulty of mobilizing and stimulating the managers and making the portal website service platform. The service platform of portal website is nominal in terms of the enthusiasm of users.
The full text is divided into six parts. The first and second chapters are based on two perspectives - industry portal and incentive mechanism, and systematically summarize and discuss the basic theories of incentive research.
The third chapter is mainly based on the combination of theory and practice, specifically to the analysis of the industry portal website, to study the existing situation and the construction of incentive mechanism.
The fourth chapter is mainly related to the actual situation of Hefei exhibition industry, and through the questionnaire survey method, the paper studies the problems of the incentive mechanism of the Hefei exhibition industry portal website. The fifth chapter is based on the fourth chapter to contact the reality and put forward the corresponding countermeasures.
The sixth chapter is summed up.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：F713.83;F49

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本文編號：2018148