本文選題：商務(wù)旅游 + 目的地系統(tǒng)��； 參考：《安徽師范大學(xué)》2010年碩士論文

【摘要】：商務(wù)旅游作為旅游業(yè)的一個重要組成部分,自20世紀(jì)80年代以來,越來越成為全球旅游業(yè)發(fā)展的新趨勢,且保持了比整個旅游業(yè)更高的速度獲得快速發(fā)展。隨著世界經(jīng)濟一體化、全球化進(jìn)程的加劇,地區(qū)之間的經(jīng)濟活動、技術(shù)合作等與商務(wù)旅游日益融為一體,為商務(wù)旅游發(fā)展的提供了機遇和環(huán)境。 商務(wù)旅游市場穩(wěn)定,消費高端綜合,對地區(qū)經(jīng)濟的乘數(shù)效應(yīng)明顯。能有效的加強地區(qū)間的經(jīng)濟交流合作,促進(jìn)地區(qū)旅游業(yè)及相關(guān)產(chǎn)業(yè)的發(fā)展,成為推動地區(qū)經(jīng)濟發(fā)展的重要力量。如何發(fā)展商務(wù)旅游、打造具有個性化的商務(wù)旅游目的地,已成為眾多城市需要研究的課題。 本題以系統(tǒng)理論為基礎(chǔ),以商務(wù)旅游的具體特點、商務(wù)旅游者的需求為出發(fā)點,詳細(xì)分析了商務(wù)旅游目的地系統(tǒng)的要素、結(jié)構(gòu)、功能及特點,以蘇州工業(yè)園區(qū)為案例地,對該商務(wù)旅游目的地系統(tǒng)的現(xiàn)狀進(jìn)行了研究,并結(jié)合對商務(wù)旅游者的問卷調(diào)查及分析,對目的地系統(tǒng)的結(jié)構(gòu)優(yōu)化與可持續(xù)發(fā)展提供了建議。本文分五個部分,概述如下: 第一部分是緒論部分,簡要說明研究背景、研究意義、研究的主要內(nèi)容、研究方法和研究框架。 第二部分是商務(wù)旅游相關(guān)概念及國內(nèi)外研究進(jìn)展部分。首先商務(wù)旅游的相關(guān)概念進(jìn)行了梳理,接著對國內(nèi)外商務(wù)旅游研究和旅游目的地系統(tǒng)研究進(jìn)展進(jìn)行歸納整理、評述,提出本研究切入點,最后對相關(guān)的理論進(jìn)行介紹。 第三部分是商務(wù)旅游目的地系統(tǒng)基礎(chǔ)研究部分,分別對商務(wù)旅游目的地的定義及特點、商務(wù)旅游目的地系統(tǒng)的構(gòu)成要素、結(jié)構(gòu)和功能進(jìn)行研究。商務(wù)旅游目的地經(jīng)濟發(fā)展水平較高;交通便利,對外聯(lián)系廣泛;具有完善的商務(wù)旅游基礎(chǔ)及接待設(shè)施,對高檔商務(wù)酒店、會展設(shè)施及休閑娛樂設(shè)施要求高;綜合服務(wù)能力強,三產(chǎn)服務(wù)業(yè)發(fā)達(dá)。研究認(rèn)為商務(wù)旅游目的地系統(tǒng)是由若干個與商務(wù)旅游活動相關(guān)的要素相互聯(lián)系、相互協(xié)作形成的一個能夠滿足商務(wù)旅游所需各項服務(wù)的有機綜合體,包括吸引、需求、供給、中介、支持五要素,系統(tǒng)具有整體性、相關(guān)性、動態(tài)性、最優(yōu)化目的性等特點。 第四部分是蘇州工業(yè)園區(qū)商務(wù)旅游目的地系統(tǒng)實證研究部分。通過實地調(diào)查,對蘇州工業(yè)園區(qū)商務(wù)旅游目的地系統(tǒng)的各要素進(jìn)行現(xiàn)狀分析;通過對商務(wù)旅游者問卷調(diào)查,運用Excel和SPSS軟件對商務(wù)旅游者的需求及體驗質(zhì)量進(jìn)行定量分析,基于市場需求提出了優(yōu)化蘇州工業(yè)園區(qū)商務(wù)旅游目的地系統(tǒng)的對策建議。系統(tǒng)要素優(yōu)化:積極發(fā)揮園區(qū)的吸引要素優(yōu)勢,加強商務(wù)旅游需求市場的開發(fā),完善商務(wù)旅游產(chǎn)品類型;完善交通、住宿餐飲、休閑娛樂等商務(wù)旅游基礎(chǔ)服務(wù)設(shè)施的建設(shè);加強商務(wù)旅游專門設(shè)施的建設(shè);促進(jìn)商務(wù)旅行管理公司及會務(wù)公司發(fā)展;建立發(fā)展商務(wù)旅游的專門機構(gòu)和行業(yè)協(xié)會;構(gòu)建園區(qū)商務(wù)旅游信息系統(tǒng);加強政府的主導(dǎo)作用,為商務(wù)旅游者提供各方面的支持保障;加大對商務(wù)旅游服務(wù)人才的培養(yǎng);提升商務(wù)旅游目的地的軟實力,提高園區(qū)綜合服務(wù)能力。系統(tǒng)結(jié)構(gòu)優(yōu)化:應(yīng)完善商務(wù)旅游產(chǎn)業(yè)的結(jié)構(gòu);促進(jìn)商務(wù)旅游部門的戰(zhàn)略聯(lián)盟及網(wǎng)絡(luò)化發(fā)展。在一定程度上為商務(wù)旅游目的地的經(jīng)營管理提供了戰(zhàn)略依據(jù)。 第五部分是結(jié)論和討論部分。總結(jié)本文的研究成果和對商務(wù)旅游目的地發(fā)展的啟示,分析本研究的局限性和創(chuàng)新性,并對未來研究進(jìn)行展望。
[Abstract]:As an important part of the tourism industry , business tourism has become a new trend of global tourism development since the 1980s , and has maintained a faster development than the whole tourism industry . With the integration of the world economy , the intensification of the globalization process , the economic activity between the regions , technical cooperation and the like are increasingly integrated with business tourism , thus providing the opportunity and the environment for the development of business tourism .

The commercial tourism market is stable , consumption high - end comprehensive , the multiplier effect to the regional economy is obvious . It can effectively strengthen the economic exchange and cooperation among the regions , promote the development of regional tourism and related industries , and become an important force to promote regional economic development .

Based on the system theory , the paper analyzes the factors , structure , function and characteristics of the business tourism destination system based on the specific characteristics of business tourism and the demand of business travelers . In the case of Suzhou Industrial Park , this paper studies the present situation of the business tourism destination system , and puts forward some suggestions on the structure optimization and sustainable development of the destination system in combination with the questionnaire and analysis of the business travelers .

The first part is the introduction part , the research background , the research significance , the main content of the research , the research method and the research framework .

The second part is the related concept of business tourism and the research progress at home and abroad . Firstly , the related concepts of business tourism are reviewed , and then the research progress of business tourism research and tourism destination system at home and abroad is summarized , reviewed , and the relevant theories are introduced .

The third part is the basic research part of the business tourism destination system , and studies the definition and characteristics of the business tourism destination , the constituent elements , structure and function of the business tourism destination system . The business tourism destination system has high requirements for the high - grade business hotels , exhibition facilities and leisure entertainment facilities , and has the characteristics of attraction , demand , supply , intermediary and support for five elements , and the system has the characteristics of integrity , correlation , dynamics , optimization purpose and the like .

The fourth part is the empirical research part of the business tourism destination system of Suzhou Industrial Park . Through the field investigation , the author makes quantitative analysis on the demand and experience quality of business tourism destination system of Suzhou Industrial Park .

The fifth part is the conclusion and the discussion part , summarizes the research results of this paper and the enlightenment to the development of business tourism destination , analyses the limitation and innovation of this study , and prospects the future research .
【學(xué)位授予單位】：安徽師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F427;F592.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 唐瀾;吳晉峰;王金瑩;楊新菊;;中國入境商務(wù)旅游流空間分布特征及流動規(guī)律研究[J];經(jīng)濟地理;2012年09期

相關(guān)碩士學(xué)位論文 前1條

1 楊靜;張家界國家森林公園旅游供給系統(tǒng)結(jié)構(gòu)優(yōu)化研究[D];湘潭大學(xué);2012年

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本文編號：1932396