本文選題：會展 + 廣告創(chuàng)意設(shè)計　； 參考：《包裝工程》2017年18期

【摘要】：目的旨在提出基于區(qū)域民俗旅游會展的廣告創(chuàng)意設(shè)計的有效形式和方法。方法以楊柳青民俗文化旅游節(jié)為例,將傳統(tǒng)手工藝等民俗元素與現(xiàn)代觀念、技術(shù)并置,結(jié)合民俗旅游會展的獨特廣告宣傳價值,對區(qū)域民俗旅游會展的廣告形式的創(chuàng)意設(shè)計進行分析。結(jié)論在此基礎(chǔ)上,提出包括整合區(qū)域民俗旅游會展的品牌形象、民族文化的深度介入、傳統(tǒng)手工藝符號的合理運用、旅游觀念改變廣告方式、戶外新媒體和傳統(tǒng)手工藝的互動等廣告創(chuàng)意設(shè)計建議,繼而也為傳統(tǒng)手工藝等民俗文化的在當下的發(fā)展給出了新的視角和思路。
[Abstract]:Objective to propose an effective form and method of advertising creative design based on regional folklore tourism exhibition. Methods taking Yangliuqing Folk Culture Tourism Festival as an example, the traditional handicraft and other folklore elements were combined with modern concepts and techniques, and the unique advertising value of folklore tourism exhibition was combined. This paper analyzes the creative design of the advertising form of regional folklore tourism exhibition. On the basis of this, the author puts forward some suggestions, including the integration of the brand image of regional folk-custom tourism exhibition, the deep involvement of national culture, the rational use of traditional handicraft symbols, and the change of tourism concept in advertising mode. New outdoor media and traditional handicraft interactive advertising creative design suggestions, and then for the traditional handicraft and other folk culture in the current development of a new perspective and ideas.
【作者單位】： 天津師范大學(xué);
【基金】：天津市藝術(shù)科學(xué)規(guī)劃項目(D12045) 天津師范大學(xué)校青年基金項目(52WU1410)
【分類號】：J524.3

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1 馬笑飛;“市井開封”系列旅游廣告設(shè)計初探[D];廣西藝術(shù)學(xué)院;2015年

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本文編號：1897984