本文選題：展示設(shè)計(jì) + 會(huì)展展示設(shè)計(jì)�。� 參考：《南京林業(yè)大學(xué)》2011年碩士論文

【摘要】：現(xiàn)代社會(huì)中展示的藝術(shù)與人們的日常生活息息相關(guān)。不論是文化空間還是商業(yè)空間,優(yōu)秀的展示設(shè)計(jì)都會(huì)帶來(lái)高品質(zhì)的展示氛圍和良好的經(jīng)濟(jì)文化效應(yīng)�，F(xiàn)代展示藝術(shù)實(shí)在是現(xiàn)代社會(huì)的產(chǎn)物,它所應(yīng)用的材料、工藝,特別是總體創(chuàng)意構(gòu)想,都是嶄新的,是以前那些集市和商貿(mào)街無(wú)法比擬的。 在商業(yè)空間中,會(huì)展行業(yè)最具其代表性。隨著會(huì)展行業(yè)的日漸興起,展會(huì)數(shù)量不斷增加,規(guī)模不斷擴(kuò)大,展示手段也不斷翻新,參展商之間的競(jìng)爭(zhēng)愈加激烈。這時(shí)候,參展商在同行業(yè)競(jìng)爭(zhēng)對(duì)手云集的地方,在有限的時(shí)間、空間內(nèi)突出自己就顯得尤為重要,只有這樣才能樹立品牌和形象,贏得目標(biāo)客戶。在這場(chǎng)爭(zhēng)奪戰(zhàn)中,我們的目標(biāo)就是將客戶吸引過(guò)來(lái)進(jìn)行交流和業(yè)務(wù)洽談,并讓其對(duì)企業(yè)的形象留下深刻印象。而要想達(dá)到這樣的目標(biāo),必須依賴其展位來(lái)完成。這其中,除了熱情周到的接待,細(xì)致專業(yè)的服務(wù)以外,展示的策劃和設(shè)計(jì)作用不可忽視。因此,展示設(shè)計(jì)作為一種重要的信息交流與傳播手段,其主要目的是向人們快速有效的傳播展會(huì)信息。作為人類最為重要的知覺(jué)——視覺(jué),在展會(huì)信息傳播與認(rèn)知過(guò)程中起著主導(dǎo)作用。為此,有必要對(duì)展示設(shè)計(jì)的視覺(jué)傳達(dá)效率進(jìn)行系統(tǒng)的研究。 本文以視覺(jué)信息傳達(dá)效率為側(cè)重點(diǎn),以會(huì)展展示設(shè)計(jì)為載體。在分析與歸納本題的研究背景、目的、意義及國(guó)內(nèi)外研究現(xiàn)狀的基礎(chǔ)上,結(jié)合符號(hào)學(xué)、設(shè)計(jì)藝術(shù)心理學(xué)、以及傳播學(xué)理論,從人的在觀展中的視覺(jué)心理和視覺(jué)特點(diǎn)等幾個(gè)側(cè)面進(jìn)行分析與探討,歸納出展示設(shè)計(jì)的視覺(jué)傳達(dá)效率量化計(jì)算公式為：觀眾的實(shí)際收獲／應(yīng)取得的展示效果x100%。 本文通過(guò)以上探索性的研究,以及多學(xué)科與會(huì)展展示設(shè)計(jì)之間交叉研究的嘗試,對(duì)于相關(guān)問(wèn)題的關(guān)注和認(rèn)識(shí),來(lái)反思出設(shè)計(jì)中更為人性和本質(zhì)的層面,希望能為今后的展示設(shè)計(jì)提供新的創(chuàng)作思路與參考價(jià)值。
[Abstract]:The art displayed in modern society is closely related to people's daily life. No matter cultural space or commercial space, excellent display design will bring high quality display atmosphere and good economic and cultural effects. Modern display art is indeed a product of modern society. The materials and crafts it uses, especially the overall creative ideas, are new and unparalleled in the past by the bazaars and commercial streets. In the commercial space, the exhibition industry is the most representative. With the rising of exhibition industry, the number and scale of exhibition are increasing, the display means are being renovated, and the competition between exhibitors is becoming more and more fierce. At this time, exhibitors in the same industry competitors gathered, in the limited time, space to highlight their own is particularly important, only in this way to establish a brand and image, win target customers. In this battle, our goal is to attract customers to communicate and negotiate business, and to impress the image of the company. To achieve such a goal, we must rely on the booth to complete. Among them, in addition to warm and thoughtful reception, meticulous professional services, the planning and design can not be ignored. Therefore, as an important means of information exchange and dissemination, the main purpose of exhibition design is to spread exhibition information to people quickly and effectively. As the most important human perception-vision, it plays a leading role in the exhibition information dissemination and cognitive process. Therefore, it is necessary to study the visual communication efficiency of display design systematically. This paper focuses on the efficiency of visual information transmission and exhibition design as the carrier. On the basis of analyzing and summarizing the research background, purpose, significance and current situation of the research at home and abroad, combined with semiotics, design art psychology, and communication theory, Based on the analysis and discussion of the visual psychology and visual characteristics of the people in the exhibition, the quantitative formula of visual communication efficiency of the display design is concluded as follows: the actual gain of the audience / the display effect x100. Based on the above exploratory research and the cross-research between multidisciplinary and exhibition design, this paper reflects on the more human and essential aspects of the design through the attention and understanding of the related issues. Hope to provide new creative ideas and reference value for the future display design.
【學(xué)位授予單位】：南京林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：J525.3

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本文編號(hào)：1805955