本文選題：會(huì)展 + 展示設(shè)計(jì)�。� 參考：《東北林業(yè)大學(xué)》2010年碩士論文

【摘要】： 隨著會(huì)展業(yè)的發(fā)展,會(huì)展展示設(shè)計(jì)作為一種重要的信息交流與傳播手段,已經(jīng)滲透到人類生活的各個(gè)方面,其核心目標(biāo)是向人們快速有效的傳播展會(huì)信息。同時(shí),視覺(jué)作為人類最為重要的知覺(jué),在展會(huì)信息傳播與認(rèn)知過(guò)程中起著主導(dǎo)作用。為此,有必要對(duì)會(huì)展展示設(shè)計(jì)的視覺(jué)信息傳播進(jìn)行系統(tǒng)的研究。 本文以會(huì)展展示設(shè)計(jì)為載體,以視覺(jué)信息傳播為側(cè)重點(diǎn)。在分析與歸納本題的研究背景、目的、意義及國(guó)內(nèi)外研究現(xiàn)狀的基礎(chǔ)上,結(jié)合展示設(shè)計(jì)、信息論、視覺(jué)心理學(xué)以及傳播學(xué)理論,歸納會(huì)展展示設(shè)計(jì)的視覺(jué)信息傳播系統(tǒng)；研究其視覺(jué)信息傳播的構(gòu)成要素；提出利于展會(huì)視覺(jué)信息有效傳播的設(shè)計(jì)方法。具體地,主要研究?jī)?nèi)容包括以下幾個(gè)方面： 首先,本文吸納了展示設(shè)計(jì)、信息論、視覺(jué)心理學(xué)以及傳播學(xué)理論等相關(guān)學(xué)科的知識(shí),進(jìn)行了多學(xué)科、多角度交叉論述,明確會(huì)展信息傳播過(guò)程中的重要組成部分；對(duì)傳播的視覺(jué)信息進(jìn)行多方面、多層次的分析與歸納；并依據(jù)傳播學(xué)理論,歸納了會(huì)展展示設(shè)計(jì)的視覺(jué)信息傳播系統(tǒng)與傳播過(guò)程中的構(gòu)成要素,以此作為指導(dǎo)研究的理論基礎(chǔ)。 其次,在視覺(jué)信息傳播構(gòu)成要素的研究中,分析了“傳播者”、“受眾”的角色特性,并闡述其在信息傳播過(guò)程中的影響作用。強(qiáng)調(diào)立足于受眾,做到“以人為本”,有助于認(rèn)識(shí)和把握受眾接受信息的傳播規(guī)律,為傳播者進(jìn)行有效傳播提供依據(jù),成為有的放矢的設(shè)計(jì)標(biāo)準(zhǔn)。在“傳播媒介”的分析研究中,結(jié)合大量國(guó)內(nèi)外會(huì)展展示設(shè)計(jì)的優(yōu)秀實(shí)例,通過(guò)分析、類比詳細(xì)論述了各媒介對(duì)信息傳播的影響,指出其對(duì)展會(huì)信息的傳播有著及其重要的作用 最后,在全面總結(jié)前文研究成果的基礎(chǔ)上,提出了會(huì)展展示設(shè)計(jì)的視覺(jué)信息有效傳播實(shí)現(xiàn)的設(shè)計(jì)原則,而后又針對(duì)視覺(jué)信息傳播的構(gòu)成要素制定相應(yīng)的設(shè)計(jì)策略。 本文通過(guò)以上探索性的研究,以及多學(xué)科與會(huì)展展示設(shè)計(jì)之間交叉研究的嘗試；對(duì)于相關(guān)問(wèn)題的關(guān)注和認(rèn)識(shí),來(lái)反思出設(shè)計(jì)中更為人性和本質(zhì)的層面,希望能為今后的會(huì)展展示設(shè)計(jì)提供新的創(chuàng)作思路與參考價(jià)值。
[Abstract]:With the development of exhibition industry, exhibition design as an important means of information exchange and dissemination, has penetrated into all aspects of human life, its core goal is to quickly and effectively disseminate exhibition information to people.At the same time, as the most important perception of human beings, vision plays a leading role in the exhibition information dissemination and cognitive process.Therefore, it is necessary to systematically study the visual information dissemination of exhibition design.This paper takes exhibition design as the carrier and focuses on visual information transmission.Based on the analysis and induction of the research background, purpose, significance and current situation of the research at home and abroad, the visual information communication system of exhibition design is concluded by combining display design, information theory, visual psychology and communication theory.This paper studies the elements of visual information communication, and puts forward the design method which is conducive to the effective communication of visual information in exhibition.Specifically, the main research contents include the following aspects:First of all, this paper absorbs the knowledge of display design, information theory, visual psychology, communication theory and other related disciplines, carries on multi-disciplinary, multi-angle cross-exposition, and clarifies the important components in the process of exhibition information dissemination.According to the theory of communication, this paper summarizes the visual information communication system of exhibition design and the elements in the process of communication, which is the theoretical basis for guiding the research.Secondly, in the study of the constituent elements of visual information communication, this paper analyzes the role characteristics of "communicator" and "audience", and expounds its influence on the process of information dissemination.The emphasis on "people-oriented" based on the audience is helpful to understand and grasp the law of the dissemination of information received by the audience, to provide the basis for the effective communication of the communicator, and to become a targeted design standard.In the analysis and research of "Media", combined with a large number of excellent examples of exhibition design at home and abroad, this paper discusses in detail the influence of each medium on the dissemination of information by analogy, and points out that it plays an important role in the dissemination of exhibition information.Finally, on the basis of summing up the previous research results, this paper puts forward the design principles of the effective communication of visual information in exhibition design, and then formulates the corresponding design strategy for the components of visual information communication.Based on the above exploratory research and the cross-research between multidisciplinary and exhibition design, this paper reflects on the more human and essential aspects of the design through the attention and understanding of the related issues.Hope to provide new creative ideas and reference value for the exhibition design in the future.
【學(xué)位授予單位】：東北林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J525

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