本文選題：中國(guó) + 體育旅游博覽會(huì)　； 參考：《杭州師范大學(xué)》2013年碩士論文

【摘要】：研究目的： 文章以歷屆中國(guó)體育旅游博覽會(huì)精品項(xiàng)目為研究對(duì)象,以其現(xiàn)行的評(píng)選活動(dòng)事宜為研究準(zhǔn)線,通過(guò)對(duì)三屆體育旅游精品項(xiàng)目評(píng)選情況進(jìn)行縱向比較研究,以體育旅游、體育旅游產(chǎn)品等相關(guān)研究為理論基礎(chǔ),分別對(duì)體育旅游精品項(xiàng)目的概念、類型、特征及社會(huì)價(jià)值進(jìn)行了探究,旨在為建立一個(gè)宣傳力度到位、通知內(nèi)容確切、執(zhí)行嚴(yán)格的評(píng)選系統(tǒng)、為日后其評(píng)選機(jī)制更加完善提供理論參考與實(shí)踐依循。 研究方法： (1)文獻(xiàn)研究法：通過(guò)中國(guó)知網(wǎng)收集了2007年至2012年我國(guó)有關(guān)體育旅游博覽會(huì)研究的文獻(xiàn)資料共40余篇；體育旅游精品項(xiàng)目評(píng)選通知3份；國(guó)內(nèi)外體育旅游、體育旅游產(chǎn)品等相關(guān)研究文獻(xiàn)60余篇和著作7部；歷屆體育旅游精品項(xiàng)目申報(bào)材料數(shù)百份,為撰寫(xiě)詳盡的文獻(xiàn)綜述、進(jìn)行體育旅游精品項(xiàng)目縱橫向比較研究等提供材料保證。(2)邏輯分析法：貫穿整個(gè)研究結(jié)構(gòu),包括對(duì)文章框架的構(gòu)思、體育旅游精品項(xiàng)目概念的界定、分類、特征歸納等等。(3)數(shù)理統(tǒng)計(jì)法：對(duì)六屆體育旅游博覽會(huì)舉辦規(guī)模(展覽面積、參展單位與參觀人數(shù))、三屆體育旅游精品項(xiàng)目的數(shù)量及各地區(qū)入選個(gè)數(shù)和比例通過(guò)Excel進(jìn)行統(tǒng)計(jì)或圖表繪制,以達(dá)形象直觀地對(duì)比分析效果。(4)內(nèi)容分析法：通過(guò)解讀三屆體育旅游精品項(xiàng)目的評(píng)選通知并將資料編碼來(lái)對(duì)目前其評(píng)選機(jī)制進(jìn)行審視,為比較研究奠定基礎(chǔ)。(5)比較研究法：對(duì)三屆體育旅游精品項(xiàng)目數(shù)量與地區(qū)入選情況及在內(nèi)容分析基礎(chǔ)上對(duì)三屆評(píng)選通知進(jìn)行縱向比較研究；在體育旅游精品項(xiàng)目概念、分類順承的邏輯基礎(chǔ)上對(duì)不同類型項(xiàng)目的特征進(jìn)行橫向比較,且用例舉方式對(duì)不同類型項(xiàng)目的社會(huì)價(jià)值作一簡(jiǎn)略比較,最終為評(píng)選的科學(xué)有效提供參考。 研究結(jié)果： (1)目前關(guān)于體育旅游博覽會(huì)的研究、報(bào)道較多且集中于報(bào)刊年鑒中,而其包含的細(xì)致板塊諸如體育旅游精品項(xiàng)目的研究涉及較少。(2)歷屆體育旅游博覽會(huì)有以大型運(yùn)動(dòng)會(huì)為契機(jī)的,有以社會(huì)重大事件為現(xiàn)實(shí)背景的,亦有以國(guó)家經(jīng)濟(jì)發(fā)展方式轉(zhuǎn)型或文化繁榮為背景的等；展會(huì)主題基本遵循“體驗(yàn)——發(fā)展——時(shí)尚——健康——休閑”的脈線；參展規(guī)模日益擴(kuò)大的同時(shí)亦存在波動(dòng)現(xiàn)象；第四屆起增設(shè)體育旅游精品項(xiàng)目評(píng)選事宜等。(3)三屆體育旅游精品項(xiàng)目數(shù)目分別為：第四屆58個(gè),第五屆71個(gè),第六屆69個(gè)；其評(píng)選通知基本由架構(gòu)與組成、評(píng)選范圍、評(píng)選數(shù)額、申報(bào)材料、評(píng)審流程等數(shù)塊組成。(4)對(duì)體育旅游精品項(xiàng)目的概念進(jìn)行界定、類型劃分,對(duì)不同類型項(xiàng)目的特征與社會(huì)價(jià)值作了比較探究。 研究結(jié)論： (1)學(xué)界對(duì)體育旅游精品項(xiàng)目的理論探索與評(píng)選審視不夠,日后需加強(qiáng)。(2)歷屆展會(huì)舉辦的具體背景不同；展會(huì)主題各異；體育旅游博覽會(huì)展區(qū)類別日益精細(xì)等。(3)歷屆體育旅游精品項(xiàng)目數(shù)量雖略有不同但基本穩(wěn)定；各地區(qū)入選情況各異；評(píng)選通知架構(gòu)與組成、評(píng)選范圍、評(píng)選數(shù)額要求、申報(bào)材料、評(píng)審流程等明顯存在異同。(4)體育旅游精品項(xiàng)目的概念與類型研究仍需日益完善；不同類型項(xiàng)目在發(fā)展模式、設(shè)置目的、參與對(duì)象、參與時(shí)間、地理位置、開(kāi)展規(guī)模等方面的特征存在差異,其社會(huì)價(jià)值在經(jīng)濟(jì)、文化、環(huán)境等環(huán)節(jié)也有所不同,所以應(yīng)將這兩塊內(nèi)容充設(shè)于將后的評(píng)選過(guò)程中,以制定出更加合理的評(píng)定程序。
[Abstract]:Purpose of study :

Based on the research on the selection of sports tourism and sports tourism products , the article explores the concept , type , characteristics and social value of sports tourism fine project based on the relevant research of sports tourism , sports tourism product and so on .

Study method :

( 1 ) Literature research : collection of more than 40 documents from 2007 to 2012 related to the study of sports tourism fairs in China ;
3 copies of the selection notice of the sports tourism boutique project ;
There are more than 60 articles and 7 works on sports tourism and sports tourism products at home and abroad .
( 2 ) Logic analysis method : Through the analysis of the whole research structure , including the concept of the article frame , the definition , classification , the characteristic induction , etc . ( 3 ) The content analysis method : Through the interpretation of the selection notice of the three sports tourism fine items and the number and proportion of each region , the paper lays a foundation for the comparative study .
On the basis of the logical foundation of sports tourism fine project concept and classification , the characteristics of different types of items are compared with each other , and the social value of different types of items is compared with examples . Finally , it provides a reference for the scientific and effective selection .

Results of the study :

( 1 ) At present , the research on the sports tourism fair is more and more concentrated in the Yearbook of the newspaper and periodicals , and the study of the detailed block , such as the sports tourism boutique project , involves less .
The theme of the exhibition is basically guided by the " experience _ development _ fashion _ health _ leisure " pulse line ;
At the same time , there is also fluctuation in the scale of the exhibition .
( 3 ) The number of high - quality items for sports tourism is the fourth 58 , the fifth is 71 , the sixth is 69 ;
The selection notice is composed of the structure and composition , the selection scope , the selection amount , the application material , the review process and so on . ( 4 ) The concept of the sports tourism fine project is defined and the type is divided , and the characteristics and the social value of the different types of items are compared .

Conclusions of the study :

( 1 ) The academic circle is not enough to examine the theoretical exploration and selection of the sports tourism fine project , which needs to be strengthened in the future . ( 2 ) The specific background of the past exhibitions is different ;
The theme of the exhibition is different ;
The exhibition area of sports tourism fair is becoming more and more fine , etc . ( 3 ) Although the number of items of sports tourism is slightly different but basically stable ;
The situation of each district is different ;
The selection notice structure and composition , selection scope , selection amount requirement , application material , review process and so on are obviously different . ( 4 ) The concept and type of sports tourism fine project still need to be perfected ;
Different types of projects have different characteristics in development mode , setting purpose , participation object , participation time , geographical position , scale and so on . Their social value is different in economy , culture , environment and so on . Therefore , these two contents should be filled in the process of post - election , so as to formulate a more reasonable assessment procedure .

【學(xué)位授予單位】：杭州師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G80-05;G812

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