圣彼得堡會展旅游發(fā)展問題與對策研究
發(fā)布時間:2018-03-29 08:57
本文選題:圣彼得堡 切入點:旅游業(yè) 出處:《遼寧大學》2017年碩士論文
【摘要】:會展旅游產(chǎn)業(yè)是主導的和最動力的世界經(jīng)濟部門之一。因為空前的發(fā)展速度被認為20世紀經(jīng)濟現(xiàn)象。在會展旅游市場方面上圣彼得堡是俄羅斯商務、科學和文化中心之一。很多游客來自全世界不同的國家每年都訪問圣彼得堡為了參加會議、展覽、代表大會、討論會、會談等會展旅游活動。豐富的歷史文化遺產(chǎn)和科學能力的結(jié)合是圣彼得堡的最有興趣的特點,毫無疑義吸引很多游客。圣彼得堡會展旅游市場表示各種各樣的酒店;極好的會議廳;展覽中心;發(fā)達的運輸、飲食基礎(chǔ)設(shè)施能保證高等服務水平;廣闊的游覽和文化娛樂活動也把圣彼得堡會展旅游活動變成令人不能忘的。在俄羅斯越來越注意會展旅游市場的發(fā)展,會展旅游越來越不是一個神秘的和不可思議的術(shù)語,它一步一步地變成日常的現(xiàn)象。本論文深入研究圣彼得堡會展旅游發(fā)展現(xiàn)狀;分析存在的制止發(fā)展圣彼得堡會展旅游的問題和因素;分析如何在圣彼得堡創(chuàng)造高效和有競爭力的會展旅游產(chǎn)業(yè),把圣彼得堡轉(zhuǎn)變成世界旅游中心;分析圣彼得堡會展旅游公司;分析圣彼得堡會展旅游的接待類型和容量;分析圣彼得堡會展旅游發(fā)展問題的原因;分析如何解決圣彼得堡會展旅游現(xiàn)存問題等。本論文的主要結(jié)論包括:1.確定會展旅游的主要特點、特殊要求、基本跡象;2.進行會展旅游活動的分類;3.得出目前圣彼得堡基礎(chǔ)設(shè)施的能力不足舉行國際會展旅游活動;4.查明在圣彼得堡需要增加購物廣場;5.圣彼得堡擁有獨特的水資源能夠發(fā)展幾乎所有類型的水上旅游;6.證據(jù)圣彼得堡為會展旅游中心的吸引力;7.得出對圣彼得堡會展旅游產(chǎn)業(yè)投資的主要目標;8.查明圣彼得堡會展旅游的接待類型和容量;9.得出對城市經(jīng)濟的積極影響的方向等。本論文的創(chuàng)新包括:1.發(fā)展與推廣圣彼得堡會展旅游產(chǎn)業(yè)的措施以評估圣彼得堡會展旅游市場的對外經(jīng)濟和國際合作的效率;2.把圣彼得堡定位為會展旅游產(chǎn)業(yè)中心的潛在方向,通過這些方向可以協(xié)調(diào)會展旅游市場參與者的工作;3.形成和發(fā)展圣彼得堡會展旅游的基礎(chǔ)設(shè)施為了確定會展旅游效率以及對城市經(jīng)濟最有利可圖的會展旅游活動;4.建議如何發(fā)展會展旅游的基礎(chǔ)設(shè)施有助于形成有利條件為了增加會展游客流入、提高旅游基礎(chǔ)設(shè)施的擠滿水平、增加城市的收入;5.建議如何促進圣彼得堡會展旅游有助于有效利用服務會展旅游活動的公司;6.供應廣告營銷的措施為了讓圣彼得堡在會展旅游市場上形成積極的形象,能夠建立統(tǒng)一的城市會展旅游范圍信息空間;7.建議如何培養(yǎng)會展專業(yè)人才,包括提高同步翻譯的技能、考核翻譯公司等。
[Abstract]:The exhibition tourism industry is one of the leading and most dynamic sectors of the world economy. Because of the unprecedented pace of development, it is regarded as an economic phenomenon of the 20th century. In the exhibition tourism market, St. Petersburg is a Russian business. One of the scientific and cultural centers. Many tourists from different countries around the world visit St. Petersburg every year to attend conferences, exhibitions, congresses, seminars, The combination of rich historical and cultural heritage and scientific ability is the most interesting characteristic of St. Petersburg, which undoubtedly attracts many tourists. The St. Petersburg exhibition tourism market expresses all kinds of hotels; An excellent conference hall; an exhibition centre; a well-developed transport and catering infrastructure to ensure a high level of service; Extensive sightseeing and cultural and recreational activities have also made St. Petersburg's exhibition tourism activities unforgettable. In Russia, more and more attention has been paid to the development of the exhibition tourism market, and exhibition tourism is becoming more and more a mysterious and inconceivable term. It becomes a daily phenomenon step by step. This paper deeply studies the present situation of exhibition tourism in St. Petersburg, analyzes the existing problems and factors of preventing the development of exhibition tourism in St. Petersburg. This paper analyzes how to create an efficient and competitive exhibition tourism industry in St. Petersburg, turning St. Petersburg into a world tourism center, analyzing the exhibition tourism company of St. Petersburg, analyzing the reception types and capacity of the exhibition tourism in St. Petersburg. This paper analyzes the reasons for the development of exhibition tourism in St. Petersburg, analyzes how to solve the existing problems in the exhibition tourism of St. Petersburg, etc. The main conclusions of this paper include: 1. To determine the main characteristics and special requirements of the exhibition tourism, 2. Classification of exhibition tourism activities 3. Conclusion that the current capacity of St. Petersburg's infrastructure to hold international exhibition tourism activities No. 4. Identify the need to increase the number of shopping malls in St. Petersburg 5. St. Petersburg has a unique. Water resources can develop almost all types of water tourism. 6. Evidence of St. Petersburg's attractiveness as a convention tourism centre. The innovation of this paper includes: 1. Measures to develop and promote the exhibition tourism industry in St. Petersburg to evaluate the external economy of the exhibition tourism market in St. Petersburg. The efficiency of international cooperation 2. Positioning St. Petersburg as a potential direction for the exhibition tourism industry, It is possible to coordinate the work of participants in the exhibition tourism market through these directions. 3. To form and develop the infrastructure of the exhibition tourism in St. Petersburg in order to determine the efficiency of the exhibition tourism and the most profitable exhibition tourism activities for the urban economy. Suggest how to develop the exhibition tourism infrastructure to help create favorable conditions in order to increase the inflow of convention and exhibition tourists, Raising the level of congestion in tourism infrastructure, How to promote the exhibition tourism in St. Petersburg to help effectively utilize the exhibition tourism activities in order to create a positive image of St. Petersburg in the exhibition tourism market? The author suggests how to train exhibition professionals, including improving the skills of simultaneous translation, examining translation companies and so on.
【學位授予單位】:遼寧大學
【學位級別】:碩士
【學位授予年份】:2017
【分類號】:F591;F713.83
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