本文選題：新浪網(wǎng)　切入點(diǎn)：旅游頻道　出處：《湖南大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：在旅游業(yè)快速發(fā)展的當(dāng)下,旅游網(wǎng)站為廣大受眾提供了海量的出行資訊和便捷的查詢預(yù)定等服務(wù),旅游景點(diǎn)推介是所有旅游網(wǎng)站都不可或缺的內(nèi)容,正因?yàn)槿绱?旅游景點(diǎn)推介的策劃方式就成為了旅游網(wǎng)站之間爭取受眾點(diǎn)擊率的關(guān)鍵。按照學(xué)術(shù)界對(duì)旅游網(wǎng)站的分類,門戶網(wǎng)站的旅游頻道是非專業(yè)性網(wǎng)站,與旅游網(wǎng)站中的專業(yè)性網(wǎng)站比較而言競爭力不強(qiáng)。但本文作者通過對(duì)新浪旅游頻道進(jìn)行研究后發(fā)現(xiàn),新浪旅游頻道在形式上和內(nèi)容上有著鮮明的有別于專業(yè)旅游網(wǎng)站的定位和特色。 作者通過對(duì)新浪旅游頻道2008年至2010年中三個(gè)季度的主題策劃和國內(nèi)游這兩個(gè)核心版塊的5381個(gè)標(biāo)題(含重復(fù))進(jìn)行了具體研究,發(fā)現(xiàn)并分析了新浪旅游頻道在版式編排和欄目內(nèi)容上的特點(diǎn)以及整個(gè)頻道在旅游景點(diǎn)推介上的一些特色之處。筆者著重從新聞視角、旅游策劃創(chuàng)意視角、專題視角等三個(gè)方面探析新浪旅游頻道的特色,指出了新浪旅游頻道緊扣新聞時(shí)事,將靜態(tài)的旅游資源與時(shí)下人們追逐的動(dòng)態(tài)的新聞熱點(diǎn)巧妙地結(jié)合在一起,利用新聞事件向受眾推介旅游景點(diǎn)的這一新穎的策劃方式,這一研究發(fā)現(xiàn)是本文的一大創(chuàng)新點(diǎn)。很多旅游網(wǎng)站在旅游景點(diǎn)的推介方面都只是按照地域劃分,對(duì)當(dāng)?shù)氐闹糜尉包c(diǎn)按照景點(diǎn)的固有簡介作為向受眾推介景點(diǎn)的文本,這種信息對(duì)于受眾而言并不稀缺且缺乏新意。因此旅游網(wǎng)站如何在欄目設(shè)置、內(nèi)容編排、策劃旅游景點(diǎn)等這些方面做出特色、做出新意就成為了吸引受眾的關(guān)鍵。同時(shí)筆者還發(fā)現(xiàn)和總結(jié)了新浪旅游頻道有別于專業(yè)性旅游網(wǎng)站在旅游景點(diǎn)推介方面的有代表性和規(guī)律性的十類策劃方式。 本文所得出的一些結(jié)論希冀能對(duì)其他旅游網(wǎng)站的建設(shè)和發(fā)展有所啟發(fā)和借鑒作用。
[Abstract]:With the rapid development of the tourism industry, tourism websites provide a vast amount of travel information and convenient inquiry and reservation services to the broad audience. The promotion of tourist attractions is an indispensable part of all tourist websites, which is precisely because of this. The way to promote tourist attractions has become the key to winning audience hits among tourist websites. According to the academic classification of tourism websites, the travel channel of the portal is a non-professional website. Compared with the professional websites in tourism websites, the author is not competitive. However, through the research on Sina Travel Channel, the author finds that, Sina Travel Channel has distinct features in form and content, which are different from professional tourism websites. The author makes a specific study of 5381 titles (including duplicates) of the two core sections of Sina Travel Channel from 2008 to middle of 2010 in terms of theme planning and domestic tourism. This paper finds and analyzes the characteristics of Sina Tourism Channel in layout arrangement and column content, as well as some features of the entire channel in the promotion of tourist attractions. This paper analyzes the characteristics of Sina Tourism Channel from three aspects, such as the special perspective, and points out that Sina Tourism Channel is closely attached to news and current events, combining the static tourism resources with the dynamic news hot spots that people are chasing. Using news events to introduce tourist attractions to the audience is a novel way of planning. This finding is a major innovation in this paper. Many tourist websites are only divided according to the region in terms of the promotion of tourist attractions. To the local famous tourist attractions according to the inherent introduction of the scenic spots as the text to the audience, this kind of information is not scarce to the audience and lack of new ideas. So how to set up the tourism website in the column, content arrangement, Planning tourist attractions and other such aspects to make a feature, At the same time, the author also finds and summarizes ten typical and regular planning methods of Sina Travel Channel, which are different from professional tourism websites in the promotion of tourist attractions. Some conclusions of this paper are expected to enlighten and draw lessons from the construction and development of other tourism websites.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G206;F592

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