發(fā)布時間：2018-03-03 04:00

  本文選題：商務(wù)旅游　切入點：客源市場　出處：《華東師范大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：商務(wù)旅游已成為全球經(jīng)濟發(fā)展的脈搏,是近年來旅游行業(yè)發(fā)展的重中之重。在經(jīng)歷了2008年的“大落”和2009年的“大調(diào)”后,商旅客人在旅游市場的作用越來越重要。在中國,一些旅游業(yè)發(fā)達地區(qū)如北京、上海、廣州、深圳、蘇州等城市的商務(wù)旅游已呈現(xiàn)良好的發(fā)展勢頭,帶動了地方經(jīng)濟與產(chǎn)業(yè)的發(fā)展,有著良好的標(biāo)桿效應(yīng),因此大力發(fā)展商務(wù)旅游已成為許多城市促進旅游業(yè)和經(jīng)濟社會發(fā)展的重要選擇之一。 臺州位于浙江省中部沿海,市區(qū)由椒江、黃巖、路橋3個區(qū)組成,轄臨海、溫嶺2個縣級市和玉環(huán)、天臺、仙居、三門4個縣。2008年臺州被評為中國優(yōu)秀旅游城市。臺州是中國民營經(jīng)濟的發(fā)祥地,曾獲中國最佳商業(yè)城市,路橋區(qū)是臺州和浙東南商貿(mào)中心。臺州獨特的經(jīng)濟模式與經(jīng)濟發(fā)展水平,使臺州具備了良好的商務(wù)旅游資源,商務(wù)旅游在臺州整個旅游業(yè)的比重必將會逐漸增加。但是由于商務(wù)旅游發(fā)展經(jīng)驗的欠缺,政策體制以及商務(wù)旅游環(huán)境自身的一些問題,目前臺州的商務(wù)旅游仍處于起步與摸索階段,一定程度影響了商務(wù)旅游發(fā)展的進程。 本文以臺州為例,在大量文獻研究、實地考察、問卷調(diào)查的基礎(chǔ)上,筆者運用顧客滿意度理論、旅游營銷策略、長尾理論等探討了臺州商務(wù)旅游客源市場的基本特征,分析了臺州商務(wù)旅游市場的存在問題及影響因素,提出商務(wù)旅游發(fā)展思路與建議。通過本文研究,筆者希望能引起旅游行業(yè)部門的關(guān)注,積極研究分析臺州商務(wù)旅游市場,設(shè)計出符合市場需求的商務(wù)旅游產(chǎn)品,打響商務(wù)旅游品牌,挖掘臺州新的旅游增長點、提高旅游產(chǎn)品檔次,拓展和壯大旅游業(yè)的發(fā)展空間,進一步提高臺州旅游產(chǎn)業(yè)的整體形象。 本研究共分五個章節(jié)：第一章為緒論部分,系統(tǒng)介紹研究目的、研究意義、研究內(nèi)容、研究方法及相關(guān)概念和理論基礎(chǔ)研究的同時,對國內(nèi)外相關(guān)學(xué)術(shù)界研究情況進行了梳理。第二章主要研究臺州商務(wù)旅游發(fā)展概況。第三章對臺州商務(wù)旅游客源市場進行了分析。第四章主要探討臺州商務(wù)旅游存在問題及影響因素。第五章提出了臺州商務(wù)旅游發(fā)展的對策與展望。
[Abstract]:Business tourism has become the pulse of global economic development and the top priority of the tourism industry in recent years. After the "big fall" in 2008 and the "major major" in 2009, the role of business visitors in the tourism market has become increasingly important. In some developed tourist regions such as Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou and other cities, business tourism has shown a good momentum of development, which has led the development of local economy and industry, and has a good benchmarking effect. Therefore, the development of business tourism has become an important choice for many cities to promote tourism and economic and social development. Taizhou is located on the central coast of Zhejiang Province. The urban area is composed of Jiaojiang, Huang Yan and Luqiao districts. It has jurisdiction over two county-level cities, Linhai and Wenling, and Yuhuan, rooftop and Xianju. In 2008, Taizhou was named China's excellent tourist city. Taizhou is the birthplace of China's private economy and has won the best commercial city in China. Luqiao District is the trade center of Taizhou and southeastern Zhejiang. Taizhou's unique economic model and level of economic development have enabled Taizhou to have good business tourism resources. The proportion of business tourism in the whole tourism industry in Taizhou is bound to increase gradually. However, due to the lack of experience in the development of business tourism, some problems in the policy system and the business tourism environment itself, At present, Taizhou's business tourism is still in its infancy and groping stage, which affects the development of business tourism to some extent. Taking Taizhou as an example, on the basis of a large number of literature studies, field investigations and questionnaires, the author discusses the basic characteristics of Taizhou business tourism source market by means of customer satisfaction theory, tourism marketing strategy, long tail theory, etc. This paper analyzes the existing problems and influencing factors of Taizhou business tourism market, and puts forward some ideas and suggestions for the development of business tourism. Through the research of this paper, the author hopes to arouse the attention of the tourism industry departments, and to study and analyze the Taizhou business tourism market actively. To design business tourism products that meet the needs of the market, to create business tourism brands, to tap new tourism growth points in Taizhou, to raise the level of tourism products, and to expand and expand the development space of the tourism industry. Further improve the overall image of Taizhou tourism industry. This research is divided into five chapters: the first chapter is the introduction part, which systematically introduces the research purpose, research significance, research content, research methods and related concepts and theoretical basis research. The second chapter mainly studies the development of Taizhou business tourism. Chapter 3 analyzes Taizhou business tourism market. Chapter 4th mainly discusses Taizhou business tourism. Chapter 5th puts forward the countermeasures and prospects of Taizhou business tourism development.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：F592.7

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