本文關(guān)鍵詞： 數(shù)字技術(shù) 展示設(shè)計 增強(qiáng)現(xiàn)實(shí) ARNoTag　出處：《上海交通大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：在科技高速發(fā)展的今天,在信息化的基礎(chǔ)上,數(shù)字化展示設(shè)計代表著現(xiàn)代展示模式的發(fā)展方向,朝著數(shù)字化、集成化、網(wǎng)絡(luò)化、智能化的方向發(fā)展。對于展示設(shè)計而言,較之其它設(shè)計專業(yè),具有更強(qiáng)的探索性和實(shí)驗性。數(shù)字化展示設(shè)計,是伴隨著計算機(jī)應(yīng)用技術(shù)的發(fā)展而形成的視聽設(shè)計新課題。如今,展示的手段已日趨多樣化,高新技術(shù)加入到展示設(shè)計中,突破了過去的展墻、展柜、圖片、文字及燈光等傳統(tǒng)手段。數(shù)字化展示設(shè)計以傳統(tǒng)方式無法抗衡的互動性、綜合性和強(qiáng)烈的現(xiàn)場感、更符合信息時代人們的閱讀方式,深受各界人士的喜愛。數(shù)字時代的風(fēng)暴掀起了一場深刻的社會變革,改變了人們的生活、工作及消費(fèi)方式,并為各行各業(yè)的發(fā)展帶來了無限的生機(jī)與挑戰(zhàn)。 本文以數(shù)字化技術(shù)在現(xiàn)代商品展示中的應(yīng)用與視覺效果的實(shí)現(xiàn)為研究內(nèi)容,探討了數(shù)字化展示設(shè)計應(yīng)該遵循的設(shè)計原則和對設(shè)計傳播的現(xiàn)實(shí)意義。通過分析多媒體技術(shù)、計算機(jī)程控技術(shù)、虛擬現(xiàn)實(shí)技術(shù)、人機(jī)交互技術(shù)、激光全息技術(shù)等在各大展示展覽中的具體應(yīng)用,闡述其設(shè)計原理、應(yīng)用技術(shù)及設(shè)計內(nèi)容,指出其不同的應(yīng)用價值和意義。其中更是重點(diǎn)介紹了當(dāng)今應(yīng)用相當(dāng)廣泛的增強(qiáng)現(xiàn)實(shí)技術(shù)。隨著虛擬現(xiàn)實(shí)技術(shù)的飛速發(fā)展,虛擬展示的應(yīng)用已是普遍關(guān)注的話題,如何實(shí)現(xiàn)這種具有巨大應(yīng)用潛力的新型媒體設(shè)計方式是非常值得去研究的,數(shù)字化空間與人的生活越來越密切,因此,從人的認(rèn)知角度來研究如何體現(xiàn)虛擬環(huán)境中的交互非常具有現(xiàn)實(shí)意義。接著本文分析了現(xiàn)代物品展示中的新需求:由靜態(tài)到動態(tài),由物質(zhì)性到非物質(zhì)性,從真實(shí)場景到虛擬場景。并且深入闡明了這種新需求產(chǎn)生的動因。本文通過對現(xiàn)有三維虛擬展示中交互技術(shù)及設(shè)計方法進(jìn)行理論研究,并結(jié)合實(shí)例驗證其提出的原則及方法,總結(jié)了三維環(huán)境下特有的交互設(shè)計,建立了綜合應(yīng)用各種方法和設(shè)計原則構(gòu)建宜人的、適于信息交流的、有效的三維虛擬展示的應(yīng)用框架。雖然還有一些問題有待進(jìn)一步研究,但是,作者相信本文的努力將對三維環(huán)境下的展示交互奠定了一定的基礎(chǔ),為對其研究的進(jìn)一步發(fā)展將會提供有益的幫助。在這之后本文更是結(jié)合同濟(jì)大學(xué)紀(jì)念品店設(shè)計的實(shí)例,針對具體問題給出了一套完整的設(shè)計方案,同時在文中詳細(xì)的描述了整個設(shè)計思路和實(shí)現(xiàn)過程。本系統(tǒng)需要外設(shè)進(jìn)行協(xié)調(diào)操作。攝像頭用來捕捉外界物體對象的運(yùn)動軌跡,傳遞給計算機(jī);計算機(jī)進(jìn)行邏輯分析與計算;監(jiān)視器顯示三維模型疊加后的結(jié)果。用戶可以在攝像頭范圍內(nèi)任意移動,三維模型最后被渲染成圖像顯示出來,可以是商品的外包裝,也可以顯示出包裝內(nèi)部商品的各個視角。最后本文就數(shù)字化現(xiàn)代物品展示所面臨的問題和發(fā)展方向進(jìn)行了探討和展望。
[Abstract]:With the rapid development of science and technology, on the basis of information technology, digital display design represents the development direction of modern display mode, and develops towards the direction of digitalization, integration, networking and intelligence. Digital display design is a new subject of audio-visual design with the development of computer application technology. Nowadays, the means of display are becoming more and more diverse. High and new technology has been added to the display design, breaking through the traditional methods of exhibition walls, cabinets, pictures, words and lighting. Digital display design can not compete with the interactive, comprehensive and strong sense of the scene in the traditional way. The storm of the digital age has set off a profound social transformation that has changed the way people live, work and consume. And for the development of various industries to bring unlimited vitality and challenges. Based on the application of digital technology in modern commodity display and the realization of visual effect, this paper discusses the design principles and practical significance of digital display design. The concrete application of computer program control technology, virtual reality technology, human-computer interaction technology, laser holography technology and so on in each big exhibition exhibition, expound its design principle, application technology and design content, This paper points out its different application value and significance, and especially introduces the augmented reality technology, which is widely used nowadays. With the rapid development of virtual reality technology, the application of virtual display has become a topic of universal concern. How to realize this kind of new media design method with great application potential is worth studying. The digital space is more and more close to people's life, so, It is of great practical significance to study how to embody interaction in virtual environment from the perspective of human cognition. Secondly, this paper analyzes the new requirements in the display of modern objects: from static to dynamic, from materiality to non-materiality. From the real scene to the virtual scene, and explained the cause of this new demand in depth. Through the theoretical research on the interaction technology and design method in the existing 3D virtual display, and combined with an example to verify the proposed principles and methods, This paper summarizes the unique interactive design in 3D environment, and establishes an effective framework for 3D virtual display, which integrates various methods and design principles, and is suitable for information exchange. Although there are still some problems to be further studied, However, the author believes that the efforts of this paper will lay a certain foundation for the display interaction in three-dimensional environment. In order to further develop its research will provide useful help. After this, this paper gives a set of complete design plan according to the concrete problems, combining with the design example of Tongji University souvenir shop. At the same time, the paper describes the whole design idea and realization process in detail. The system needs the peripheral equipment to coordinate the operation. The camera is used to capture the moving track of the external object and transfer it to the computer, the computer carries on the logic analysis and calculation. The monitor shows the result of the superposition of the 3D model. The user can move anywhere in the range of the camera. The 3D model is finally rendered as an image, which can be the outer packaging of the product. Finally, the paper discusses and prospects the problems and development direction of digital modern goods display.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TP391.41

【引證文獻(xiàn)】

相關(guān)博士學(xué)位論文 前1條

1 張漢欣;輪胎痕跡圖像處理及識別算法研究[D];吉林大學(xué);2011年

相關(guān)碩士學(xué)位論文 前3條

1 畢盈盈;混合現(xiàn)實(shí)技術(shù)在數(shù)字化產(chǎn)品展示設(shè)計中的應(yīng)用[D];中國美術(shù)學(xué)院;2012年

2 趙明義;面向網(wǎng)絡(luò)購物的虛擬展示設(shè)計研究[D];江南大學(xué);2012年

3 崔麗娜;基于特征點(diǎn)的虛實(shí)配準(zhǔn)技術(shù)研究[D];北方工業(yè)大學(xué);2013年

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本文編號：1537240