本文關(guān)鍵詞： 吉祥物 視覺 受眾 評(píng)價(jià)體系　出處：《東華大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：會(huì)展類吉祥物即服務(wù)于會(huì)展類活動(dòng)的標(biāo)志性形象,與宣傳過程中同時(shí)使用的會(huì)展標(biāo)志及其他宣傳手段形成互補(bǔ)模式,在會(huì)展產(chǎn)業(yè)領(lǐng)域具有重要地位。目前對(duì)于吉祥物設(shè)計(jì)和運(yùn)作方面研究以及實(shí)踐的深度都在不斷取得進(jìn)展,但是尚需一個(gè)比較合理的視覺評(píng)價(jià)體系將從設(shè)計(jì)、形象推出、大眾評(píng)價(jià)反饋以及經(jīng)驗(yàn)收集和再設(shè)計(jì)這一過程進(jìn)行整合,所涉及的要素應(yīng)在一個(gè)具備全面性、完整性、導(dǎo)向性、開放性的框架體系中進(jìn)行有機(jī)運(yùn)作和互相影響,以體現(xiàn)體系應(yīng)該具備的可操作等原則,并為吉祥物運(yùn)作過程中的評(píng)價(jià)參與方提供可以參考的標(biāo)準(zhǔn)。本文通過對(duì)已有會(huì)展吉祥物運(yùn)作情況資料的查閱,結(jié)合世博期間吉祥物運(yùn)作情況的調(diào)研,從設(shè)計(jì)師、主辦方、受眾三方面入手,以美學(xué)、社會(huì)學(xué)、心理學(xué)、傳播學(xué)等相關(guān)理論知識(shí)為依托,運(yùn)用實(shí)地調(diào)研、網(wǎng)絡(luò)資料檢索、理論分析等研究方法,初步構(gòu)建包含設(shè)計(jì)者、主辦方、受眾三大評(píng)價(jià)模式和形式美、符號(hào)性、象征性、會(huì)展文化代表性、社會(huì)輿論適應(yīng)性、號(hào)召力等十五個(gè)指標(biāo)的會(huì)展吉祥物視覺評(píng)價(jià)體系。然后結(jié)合世博會(huì)召開的時(shí)機(jī)對(duì)相應(yīng)的吉祥物進(jìn)行評(píng)價(jià),對(duì)存在的問題進(jìn)行探討,同時(shí)對(duì)以后會(huì)展類吉祥物的評(píng)價(jià)規(guī)律進(jìn)行了初步預(yù)測(cè),以證明該評(píng)價(jià)體系的科學(xué)性,并對(duì)會(huì)展吉祥物的設(shè)計(jì)和運(yùn)作工作提出合理化建議。該體系為提高吉祥物的設(shè)計(jì)質(zhì)量,改善運(yùn)作模式提供了比較實(shí)際可行的參考標(biāo)準(zhǔn),并證實(shí)了對(duì)會(huì)展吉祥物評(píng)價(jià)進(jìn)行量化的可能。
[Abstract]:The mascot serves the iconic image of the exhibition activity, and forms a complementary model with the exhibition logo and other propaganda means used in the process of publicity. It has an important position in the field of exhibition industry. At present, the depth of research and practice on the design and operation of mascots is making continuous progress, but there is still a need for a more reasonable visual evaluation system to be launched from design and image. The integration of the process of mass evaluation feedback and experience collection and redesign involves elements that operate organically and interact with each other in a framework system that is comprehensive, integrated, oriented, and open. In order to embody the operational principles that the system should possess, and to provide reference standards for the evaluation participants in the mascot operation. Combining with the investigation on the operation of mascots during the Expo, starting from three aspects: designers, organizers and audiences, relying on the relevant theoretical knowledge of aesthetics, sociology, psychology, communication, etc., using field research and searching information on the Internet. Theoretical analysis and other research methods, including designers, organizers, audience, three evaluation models and formal beauty, symbolic, symbolic, exhibition cultural representativeness, public opinion adaptability, A visual evaluation system of exhibition mascots with 15 indicators, such as charisma, etc. Then combining the timing of the World Expo to evaluate the corresponding mascots, the existing problems are discussed. At the same time, the evaluation law of mice mascots in the future is preliminarily forecasted to prove the scientific nature of the evaluation system, and some reasonable suggestions are put forward for the design and operation of the mascots. The system is intended to improve the design quality of mascots. The improvement of the operation mode provides a practical and feasible reference standard, and confirms the possibility of quantifying the evaluation of the exhibition mascot.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：TB47;F713.83

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相關(guān)期刊論文 前1條

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本文編號(hào)：1498828