本文關(guān)鍵詞： 會(huì)議產(chǎn)業(yè) 會(huì)議產(chǎn)業(yè)鏈 產(chǎn)業(yè)轉(zhuǎn)型 灰色關(guān)聯(lián)分析法　出處：《天津商業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：會(huì)議產(chǎn)業(yè)作為一個(gè)新興產(chǎn)業(yè),在整個(gè)會(huì)展業(yè)中占據(jù)重要地位。隨著會(huì)議產(chǎn)業(yè)的不斷發(fā)展,會(huì)議產(chǎn)業(yè)急需轉(zhuǎn)型。首先,從參會(huì)者角度來看,參會(huì)者的消費(fèi)觀念發(fā)生轉(zhuǎn)變,在參會(huì)過程中不僅僅是為了交流學(xué)習(xí),還融入了更高層次的自我價(jià)值的實(shí)現(xiàn),更為關(guān)注會(huì)場搭建布置、視聽設(shè)備、會(huì)議流程等直觀體驗(yàn)感,以及在參會(huì)過程中的會(huì)場互動(dòng)發(fā)言。其次,從會(huì)議主承辦方來看,新型會(huì)議打破傳統(tǒng)會(huì)議模式,將會(huì)議與互聯(lián)網(wǎng)高新技術(shù)緊密融合,高新技術(shù)關(guān)聯(lián)企業(yè)不斷出現(xiàn),各會(huì)議市場主體與時(shí)俱進(jìn),向“智慧MICE”轉(zhuǎn)型。再次,會(huì)議產(chǎn)業(yè)政策相繼出臺(tái),引領(lǐng)會(huì)議產(chǎn)業(yè)轉(zhuǎn)型。2012年12月4日中共中央政治局出臺(tái)關(guān)于改進(jìn)工作作風(fēng)、密切聯(lián)系群眾的八項(xiàng)規(guī)定,以及2014年9月中共中央辦公廳印發(fā)的《關(guān)于嚴(yán)禁黨政機(jī)關(guān)到風(fēng)景名勝區(qū)開會(huì)的通知》等,對(duì)政府主導(dǎo)型會(huì)議產(chǎn)生了重大影響,政府定點(diǎn)會(huì)議場所急需轉(zhuǎn)型。北京是全國的政治經(jīng)濟(jì)中心,在會(huì)議產(chǎn)業(yè)政策、產(chǎn)業(yè)配套設(shè)施、產(chǎn)業(yè)發(fā)展的歷史文化資源等方面有著先天的優(yōu)勢,為其會(huì)議產(chǎn)業(yè)轉(zhuǎn)型提供了可能性。會(huì)議產(chǎn)業(yè)鏈?zhǔn)怯僧a(chǎn)業(yè)內(nèi)鏈和產(chǎn)業(yè)外鏈所組成的,會(huì)議產(chǎn)業(yè)內(nèi)鏈?zhǔn)侵笗?huì)議產(chǎn)業(yè)鏈的上游環(huán)節(jié)和中游環(huán)節(jié),是會(huì)議產(chǎn)業(yè)的核心環(huán)節(jié)和主要環(huán)節(jié),會(huì)議產(chǎn)業(yè)外鏈?zhǔn)侵府a(chǎn)業(yè)鏈的下游環(huán)節(jié),是會(huì)議產(chǎn)業(yè)的輔助支撐環(huán)節(jié)。通過對(duì)北京市的會(huì)議產(chǎn)業(yè)數(shù)據(jù)進(jìn)行收集與整理,從產(chǎn)業(yè)內(nèi)外鏈的角度分析北京市會(huì)議產(chǎn)業(yè)的發(fā)展現(xiàn)狀。主要有以下幾點(diǎn)發(fā)現(xiàn):第一,北京市會(huì)議產(chǎn)業(yè)市場需求旺盛,國際會(huì)議數(shù)量增多,企業(yè)會(huì)議與社團(tuán)會(huì)議比例不斷上升,政府會(huì)議比例下降,會(huì)議市場結(jié)構(gòu)趨于合理。第二,北京市高端會(huì)獎(jiǎng)旅游促進(jìn)體系日益完善,政策配套日趨完備,會(huì)議行業(yè)逐步規(guī)范。第三,北京市會(huì)議服務(wù)趨向于向第三方轉(zhuǎn)移,會(huì)議策劃較為關(guān)注特色化、數(shù)字化,更加注重定制化和體驗(yàn)感。第四,北京的旅游業(yè)相比較其他相關(guān)產(chǎn)業(yè),與會(huì)議產(chǎn)業(yè)的關(guān)聯(lián)度較小。第五,北京的會(huì)議產(chǎn)業(yè)與餐飲住宿業(yè)、交通運(yùn)輸業(yè)、金融保險(xiǎn)業(yè)緊密相關(guān),這些關(guān)聯(lián)產(chǎn)業(yè)的創(chuàng)新發(fā)展有利于促進(jìn)會(huì)議產(chǎn)業(yè)進(jìn)一步轉(zhuǎn)型。北京的會(huì)議產(chǎn)業(yè)發(fā)展較快,基于會(huì)議產(chǎn)業(yè)外部環(huán)境變化,會(huì)議產(chǎn)業(yè)轉(zhuǎn)型有著一定的必要性和可能性,然而會(huì)議產(chǎn)業(yè)轉(zhuǎn)型還面臨著以下幾方面的困境:首先,北京市會(huì)議市場化薄弱,產(chǎn)業(yè)邊界模糊,各個(gè)會(huì)議主體職能交叉,且在市場環(huán)境中處于信息不對(duì)稱狀態(tài),交易成本過高,產(chǎn)業(yè)轉(zhuǎn)型缺乏發(fā)展內(nèi)生動(dòng)力。其次,政府職能交叉,越位、缺位狀況頻發(fā)。北京會(huì)議產(chǎn)業(yè)布局不合理,政府缺乏合理規(guī)劃。最后,產(chǎn)業(yè)的整體配套能力不足,行業(yè)規(guī)模難以擴(kuò)大。北京市會(huì)議產(chǎn)業(yè)轉(zhuǎn)型的發(fā)展方向?yàn)?從會(huì)議形式來看,應(yīng)當(dāng)由傳統(tǒng)形式向數(shù)字化方向轉(zhuǎn)型,從發(fā)展模式來看,應(yīng)當(dāng)從單一發(fā)展模式向多元化方向轉(zhuǎn)型,從組織形式來看,會(huì)議產(chǎn)業(yè)應(yīng)當(dāng)向O2O方向轉(zhuǎn)型。在轉(zhuǎn)型的具體建議方面,第一,會(huì)議組織者轉(zhuǎn)變傳統(tǒng)思維,將會(huì)議作為企業(yè)管理工具。第二,專業(yè)會(huì)議策劃公司提高創(chuàng)新能力。專業(yè)會(huì)議策劃公司是會(huì)議產(chǎn)業(yè)鏈的關(guān)鍵環(huán)節(jié)也是薄弱環(huán)節(jié),在產(chǎn)業(yè)轉(zhuǎn)型中應(yīng)當(dāng)注意豐富會(huì)議內(nèi)容,創(chuàng)新會(huì)議形式,在會(huì)議的策劃實(shí)施過程中融入休閑、娛樂、科技等新元素,提升參會(huì)者的體驗(yàn)感。第三,會(huì)務(wù)服務(wù)公司發(fā)揮資源整合作用。會(huì)務(wù)服務(wù)公司應(yīng)當(dāng)擺脫過去的中介作用,整合會(huì)務(wù)服務(wù)相關(guān)行業(yè)的資源,吸收引進(jìn)高素質(zhì)人才,打造專業(yè)的會(huì)務(wù)服務(wù)團(tuán)隊(duì),提升其在會(huì)議產(chǎn)業(yè)鏈中的地位,增加產(chǎn)業(yè)鏈附加價(jià)值。第四,會(huì)議場所創(chuàng)新發(fā)展模式。五星級(jí)酒店重點(diǎn)關(guān)注大型國際會(huì)議、商務(wù)會(huì)議、獎(jiǎng)勵(lì)旅游等市場,三、四星級(jí)酒店?duì)幦≈行⌒蜁?huì)議和政府會(huì)議市場。第五,政府加強(qiáng)對(duì)會(huì)議產(chǎn)業(yè)的宏觀調(diào)控。明確政府的職能定位,創(chuàng)新會(huì)議產(chǎn)業(yè)的激勵(lì)政策,對(duì)北京的會(huì)議產(chǎn)業(yè)進(jìn)行合理規(guī)劃,促進(jìn)產(chǎn)業(yè)的不斷轉(zhuǎn)型升級(jí)。
[Abstract]:The meeting industry as an emerging industry, occupy the important position in the whole exhibition industry. With the continuous development of the meeting industry, meeting industry in urgent need of transformation. First of all, from the perspective of the participants, the participants of the consumer attitudes change, the participants in the process is not only to exchange learning, but also into the implementation of higher level self value, pay more attention to the venue building layout, audio-visual equipment, conference process and intuitive experience, as well as the participants in the process of venue interactive speech. Secondly, from the main conference organizer, new conference to break the traditional conference mode, conference and Internet tech closer integration of high-tech related enterprises continue to emerge, the meeting the main market to keep pace with the times, the transition to the "smart MICE". Once again, the meeting of industrial policy, leading the industry transformation in December 4th.2012 meeting of the CPC Central Committee Political Bureau introduced Guan To improve the work style, close ties with the masses of the eight provisions, and in September 2014 the CPC Central Committee issued the "meeting of non government agencies to the notification on the scenic area of the government led, the meeting had a major impact, the government designated meeting place in urgent need of transformation. Beijing is the country's political and economic center, in the meeting industrial policy, industrial facilities, has inherent advantages of industrial development of historical and cultural resources, provides the possibility for the meeting. The meeting of industrial transformation industry chain is composed of industry chain and industrial chain, meeting industry chain refers to the upstream and midstream sectors of the industrial chain is the core of the meeting. The main part of the meeting industry and meeting industry chain link, refers to the chain link, is the auxiliary meeting industry supporting links. Through collecting data of Beijing City Industry Conference With consolidation, analysis of current situations of Beijing conference industry from inside and outside the industry chain perspective. Mainly has the following findings: first, Beijing city meeting industry market demand, the increase in the number of international conferences, business meetings and club meeting the rising proportion of government meeting ratio decreased, meeting the market structure more reasonable. Second, Beijing the high-end City Award tourism promotion system is increasingly perfect, the policy of supporting more and more complete, meeting industry gradually standardized. Third, Beijing conference services tend to transfer to the third party, meeting planning pays more attention to the characteristic, digital, pay more attention to customization and experience. Fourth, the tourism industry in Beijing compared to other related industries, and meeting industry the correlation is small. Fifth, the Beijing meeting industry and catering accommodation industry, transportation, finance and insurance industry is closely related to the innovation and development of the related industries is conducive to promoting In the meeting industry further transformation. The rapid development of the Beijing meeting industry, meeting industry based on changes in the external environment, meeting industry transformation has its necessity and possibility of the meeting however industrial restructuring is still confronted with the following dilemma: firstly, meeting Beijing city market weak industry, fuzzy boundaries, cross the main functions of each meeting and, under the condition of asymmetric information in the market environment, the transaction cost is too high, the lack of industrial restructuring and development of endogenous motivation. Secondly, the functions of government offside, absence of crossing situation frequently. The Beijing conference industrial layout is unreasonable, the lack of rational planning. Finally, the overall industrial supporting capacity is insufficient, the industry difficult to expand the scale of development in the direction of transformation. Beijing City Conference Industry: from the conference form, should be transformed from traditional to digital form, from the view of the development model should be from a single development mode The transformation to the direction of diversification, from the perspective of organizational forms, meeting industry should transition to O2O direction. The first in the transformation of the specific recommendations, conference organizers, change the traditional thinking, the meeting as a business management tool. Second, professional meeting planning company to improve the innovation ability. Professional meeting planning is a key weak link meeting industry chain also, in the industrial transformation should pay attention to enrich the content of the meeting, the meeting in the form of innovation, the implementation of integrated leisure, in the process of meeting planning and entertainment, technology and other new elements, enhance the experience of participants. Third, business services companies play. Resource integration service company should get rid of the intermediary role in the past, the integration of business services related industries the absorption of resources, the introduction of high-quality personnel, to create a professional service team, to enhance its position in the meeting of the industrial chain, increase of industrial chain Add value. Fourth, meeting places new development model. Five star hotels focus on large-scale international conferences, business meetings and incentive travel market, three, four star hotel for small meetings and meeting the government market. Fifth, the government to strengthen macro-control of the meeting industry. A clear positioning of government functions, innovative incentive Industry Conference policy, rational planning of the Beijing conference industry, promote industrial transformation and upgrading.

【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.7

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