本文關(guān)鍵詞：房展會中特裝展位應(yīng)用　出處：《河北科技大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

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【摘要】：本文主要對于會展以及會展業(yè)的定義和功能,會展整體設(shè)計與展臺的設(shè)計應(yīng)用進(jìn)行概述,結(jié)合國內(nèi)外發(fā)展現(xiàn)狀總結(jié)出展會特裝布展項目存在的主要問題,并對主要問題進(jìn)行分析,給出解決的對策建議,最后對于房展會之中特裝展位的應(yīng)用進(jìn)行了闡述。隨著會展業(yè)的不斷發(fā)展,會展的展臺設(shè)計也迎來了新的發(fā)展契機(jī)。在展會之中,展臺可以說算得上是企業(yè)形象的第一語言,在會展之中大批的商家之中如何獲得一席之位并且處于不敗的地位,可以說全憑借著展臺設(shè)計。優(yōu)秀的展臺設(shè)計能夠?qū)ⅹ?dú)特的設(shè)計理念與企業(yè)的企業(yè)文化進(jìn)行充分的結(jié)合,只有這樣才能夠評價一個展臺設(shè)計的優(yōu)秀與否。由于房地產(chǎn)行業(yè)的發(fā)展,房地產(chǎn)行業(yè)以及房展會也得到了不斷發(fā)展,隨著社會各界對于房地產(chǎn)行業(yè)的關(guān)注程度越來越高,大眾對于房展會之中的會展設(shè)計的要求也不斷的提高,而展會主辦方、參展企業(yè)、參展者三類人群目的和需求各不相同,為了能夠吸引更多的群眾讓展會效益最大化,除了房展單個項目突出的同時主辦方應(yīng)考慮共展趨勢,大數(shù)據(jù)效應(yīng),將展會中項目信息統(tǒng)一到一個特裝展位之中,分區(qū)域展示不同類型項目,剛需房,高端洋房,別墅區(qū)分區(qū)域展示,歸納整體展會讓參展者更加方便根據(jù)需求了解企業(yè)項目信息,小而眾集展共展的展臺設(shè)計方案。本文的主要特點(diǎn)在于對房展會整體現(xiàn)場、企業(yè)項目形象信息、參展者需求以及心理特點(diǎn)進(jìn)行深入的分析,總結(jié)出展會特裝布展項目存在的主要問題,并對主要問題進(jìn)行分析和建議。
[Abstract]:In this paper, the definition and function of exhibition and exhibition industry, the overall design and application of exhibition booth are summarized, and the main problems of exhibition special exhibition project are summarized in combination with the development situation at home and abroad. The main problems are analyzed, and the countermeasures and suggestions are given. Finally, the application of the special booth in the exhibition is expounded. With the development of the exhibition industry. Exhibition booth design also ushered in a new opportunity for development. In the exhibition, the booth can be said to be the first language of corporate image. In the exhibition a large number of businesses how to get a seat and in an undefeated position. It can be said that all rely on the booth design. Excellent booth design can be unique design concept and corporate culture to fully combine. Only in this way can we evaluate the excellence of a booth design. Because of the development of the real estate industry, the real estate industry and the real estate exhibition have also been continuously developed. With the increasing attention of the community to the real estate industry, the public for the exhibition of the exhibition design requirements are also constantly improving, and exhibition organizers, exhibitors. The purpose and needs of the three groups of exhibitors are different. In order to attract more people to maximize the benefits of the exhibition, apart from a single project outstanding housing exhibition, organizers should consider the co-exhibition trend, big data effect. Unify the project information into a special booth, showing different types of projects, rigid demand rooms, high-end houses, villas sub-regional display. Induces the whole exhibition to let the exhibitors understand the enterprise project information according to the demand more conveniently, the small but the crowd exhibition altogether exhibition booth design plan. The main characteristic of this article is to the housing exhibition overall scene, the enterprise project image information. The exhibitor needs and psychological characteristics of in-depth analysis, summed up the main problems of the exhibition special display project, and the main problems of the analysis and suggestions.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J525.2

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