本文關(guān)鍵詞：哈薩克斯坦國(guó)阿拉木圖市旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略研究　出處：《復(fù)旦大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：本文以哈薩克斯坦國(guó)阿拉木圖市旅游產(chǎn)業(yè)為研究對(duì)象,以其發(fā)展戰(zhàn)略為研究?jī)?nèi)容,通過對(duì)阿拉木圖市旅游產(chǎn)業(yè)的SWOT分析和對(duì)上海旅游產(chǎn)業(yè)發(fā)展?fàn)顩r的總結(jié)得出阿拉木圖市旅游產(chǎn)業(yè)的發(fā)展戰(zhàn)略構(gòu)想。本文的目的是研究阿拉木圖旅游產(chǎn)業(yè)的發(fā)展戰(zhàn)略,同時(shí),試圖為阿拉木圖旅游產(chǎn)業(yè)中仍然存在的問題提出解決方案。此外,本文還希望能夠?yàn)閷?duì)哈薩克斯坦、阿拉木圖及阿拉木圖市旅游業(yè)感興趣的中國(guó)讀者提供有用的信息。全文共分四大部分七大章節(jié)： (1)第一章、第二章闡述了本文的研究基礎(chǔ)和理論支撐。主要說明了研究背景和研究意義,整理哈薩克斯坦國(guó)內(nèi)外跟旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略研究相關(guān)的文獻(xiàn)資料,提出了本文的研究思路和研究框架,確定本文的研究方法和理論基礎(chǔ)。 (2)第三章主要基于阿拉木圖市旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀,運(yùn)用SW0T分析方法,探討阿拉木圖市旅游產(chǎn)業(yè)進(jìn)一步發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇與威脅。第四章以中國(guó)上海市旅游產(chǎn)業(yè)為研究對(duì)象,比照阿拉木圖市旅游產(chǎn)業(yè)發(fā)展的現(xiàn)狀,總結(jié)其成功的經(jīng)驗(yàn)和一些教訓(xùn),為阿拉木圖市的旅游產(chǎn)業(yè)發(fā)展提供借鑒。 (3)第五章和第六章是本文的核心部分。是在前面分析的基礎(chǔ)上,得出阿拉木圖市的旅游業(yè)發(fā)展戰(zhàn)略構(gòu)想和保障措施。本文對(duì)阿拉木圖市旅游產(chǎn)業(yè)的戰(zhàn)略構(gòu)想主要從指導(dǎo)思想和戰(zhàn)略目標(biāo)、發(fā)展模式和基本原則、總體戰(zhàn)略、戰(zhàn)略重點(diǎn)四部分進(jìn)行闡述。在第六章,本文提出了阿拉木圖市旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略的保障措施,包括加強(qiáng)基礎(chǔ)設(shè)施和旅游接待設(shè)施建設(shè)、營(yíng)造良好的旅游產(chǎn)業(yè)投資環(huán)境、完善旅游人才教育與培訓(xùn)機(jī)制、提高城市營(yíng)銷水平。 (4)第七章是本論文的結(jié)論部分。本文認(rèn)為阿拉木圖市的總體發(fā)展戰(zhàn)略是集群化發(fā)展戰(zhàn)略、特色化發(fā)展戰(zhàn)略、政府主導(dǎo)型戰(zhàn)略和大旅游發(fā)展戰(zhàn)略；阿拉木圖市旅游產(chǎn)業(yè)的發(fā)展戰(zhàn)略重點(diǎn)應(yīng)該是滑雪度假旅游、會(huì)展旅游、生態(tài)旅游三個(gè)方面。
[Abstract]:Based on the research contents of tourism industry in Almaty city of Kazakhstan , based on SWOT analysis of tourism industry in Almaty city and the summary of the development status of tourism industry in Shanghai , this paper tries to study the development strategy of tourism industry in Almaty . In addition , this paper intends to provide a solution for the problems that still exist in the tourism industry of Almaty . In addition , this paper hopes to provide useful information for Chinese readers interested in the tourism industry in Kazakhstan , Almaty and Almaty . ( 1 ) In the first chapter , chapter 2 sets forth the research foundation and theoretical support of this paper . The research background and the research significance are mainly described , and the literature data related to the development strategy of tourism industry at home and abroad are summarized , and the research thinking and the research framework are put forward , and the research methods and the theoretical basis are determined . Chapter three discusses the advantages , disadvantages , opportunities and threats of the further development of tourism industry in Almaty , based on the present situation of tourism industry in Almaty . Chapter IV focuses on the tourism industry development in the city of Almaty , and summarizes its successful experiences and lessons , and provides reference for the development of tourism industry in Almaty . The fifth chapter and the sixth chapter are the core parts of this paper . On the basis of the previous analysis , we draw up the strategic concept and safeguard measure of tourism development in Almaty . In Chapter 6 , the paper puts forward the safeguard measures for the development strategy of tourism industry in Almaty , including the strengthening of infrastructure and the construction of tourism reception facilities , creating a good investment environment for tourism industry , perfecting the education and training mechanism of tourism talents , and improving the city marketing level . ( 4 ) Chapter 7 is the conclusion part of this paper . In this paper , we consider that the overall development strategy of Almaty is cluster development strategy , characteristic development strategy , government dominant strategy and big tourism development strategy , and the development strategy of tourism industry in Almaty should be three aspects : skiing holiday tourism , MICE tourism and ecotourism .

【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F593.61

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本文編號(hào)：1419209