發(fā)布時(shí)間：2018-01-08 12:35

  本文關(guān)鍵詞：基于會(huì)展活動(dòng)的機(jī)械產(chǎn)品推廣效果研究　出處：《上海應(yīng)用技術(shù)大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 會(huì)展活動(dòng) 機(jī)械產(chǎn)品 推廣效果 因子分析 模糊綜合評(píng)價(jià)

【摘要】：本文從會(huì)展的新視角聚焦“中國制造2025”等產(chǎn)業(yè)發(fā)展趨勢(shì),以推廣制造業(yè)重點(diǎn)發(fā)展領(lǐng)域的產(chǎn)品為目的,對(duì)經(jīng)濟(jì)新常態(tài)下我國機(jī)械產(chǎn)品的推廣效果進(jìn)行系統(tǒng)性研究。在文獻(xiàn)研究和調(diào)研分析的基礎(chǔ)上選取了影響會(huì)展推廣機(jī)械產(chǎn)品效果的17個(gè)指標(biāo),采用Likert量表的形式進(jìn)行實(shí)地調(diào)研收集數(shù)據(jù),通過客觀賦值法中的主成份分析法計(jì)算出各指標(biāo)的權(quán)重值,再通過案例分析,基于模糊數(shù)學(xué)的理論構(gòu)建出多層次綜合評(píng)價(jià)模型,對(duì)基于會(huì)展活動(dòng)的機(jī)械產(chǎn)品推廣效果進(jìn)行評(píng)價(jià),達(dá)到定性分析與定量分析相結(jié)合評(píng)價(jià)的目的。結(jié)論表明,企業(yè)通過會(huì)展推廣機(jī)械產(chǎn)品能夠獲得良好的效果,對(duì)于開拓市場(chǎng)、創(chuàng)造價(jià)值有很好的幫助作用。為了避免研究結(jié)論與實(shí)際情況不符合,本文又采用與部分企業(yè)領(lǐng)導(dǎo)深度訪談的方法對(duì)評(píng)價(jià)結(jié)果進(jìn)行了驗(yàn)證,該結(jié)論可以為政府和企業(yè)正確利用會(huì)展平臺(tái)推廣機(jī)械產(chǎn)品提供數(shù)據(jù)支撐和決策依據(jù)。
[Abstract]:This paper from a new perspective focusing on "exhibition Chinese 2025" industry development trend, to promote manufacturing industry focus on the development of the field of products for the purpose, to make a systematic study of the mechanical products in China under the new economic normal promotion effect. It selects 17 indicators affecting mechanical products exhibition promotion effect based on literature research and analysis research on the Likert scale in the form of field survey to collect data, calculate the weights of each index by principal component analysis method in the objective assignment method, and then through the case analysis, the theory of fuzzy mathematics to build a multi-level comprehensive evaluation model based on the evaluation of the exhibition promotion effect based on mechanical products and achieve the combination of qualitative analysis and quantitative analysis. The purpose of the evaluation results show that enterprises through the exhibition promotion of mechanical products can obtain good effect, for the development of the market, a Cost value has a very good help. In order to avoid the conclusion of the study does not comply with the actual situation, this paper verifies the evaluation results by using the method of depth interview with business leaders, the conclusion can provide data support and decision-making basis for the government and enterprises to correctly use the exhibition platform for the promotion of mechanical products.

【學(xué)位授予單位】：上海應(yīng)用技術(shù)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F426.4;F713.83
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本文編號(hào)：1397163