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基于第三方物流的市場快速響應(yīng)策略及支持平臺研究

發(fā)布時(shí)間:2019-04-28 12:36
【摘要】:便利店、雜貨店等小店鋪是零售業(yè)的大軍,是構(gòu)成供應(yīng)鏈的一個(gè)節(jié)點(diǎn),是供貨商、生產(chǎn)商了解市場需求的前哨,是一些物流商(第三方物流)的重要業(yè)務(wù)來源之一。小店鋪經(jīng)營因缺乏有效的庫存與物流管理手段和技術(shù)性工具,也缺乏理論方法來指導(dǎo),,制約了小店鋪的市場地位,形成了一條“散亂差”的供應(yīng)鏈。本研究將第三方物流商引入由生產(chǎn)商(供貨商)和小店鋪構(gòu)成的二級供應(yīng)鏈中,通過應(yīng)用技術(shù)和管理策略來解決供應(yīng)鏈快速響應(yīng)過程中的需求預(yù)測、庫存管理和物流配送等問題。 首先,對供應(yīng)鏈管理、快速響應(yīng)和第三方物流的相關(guān)研究進(jìn)行了綜述,分析了第三方物流在供應(yīng)鏈管理和市場快速響應(yīng)中發(fā)揮的作用,著重分析了第三方物流在信息和資源整合方面對供應(yīng)鏈起的優(yōu)化作用。第二,對小店鋪信息采集系統(tǒng)進(jìn)行了需求分析,在此基礎(chǔ)上概括的介紹了快速響應(yīng)的策略及其支持平臺的結(jié)構(gòu),主要包括快速響應(yīng)系統(tǒng)的整體設(shè)計(jì)、信息的存儲、信息的采集和信息的共享。第三,討論了市場快速響應(yīng)系統(tǒng)的技術(shù)與管理策略實(shí)現(xiàn)的條件,尤其介紹了一種面向Internet服務(wù)的手持終端數(shù)據(jù)快速采集技術(shù),并介紹了基于此的整體系統(tǒng)架構(gòu)和業(yè)務(wù)流程。第四,構(gòu)造了一種自適應(yīng)報(bào)童模型,通過結(jié)合信息采集技術(shù)與計(jì)算技術(shù),能根據(jù)市場變化自動修正需求概率值,以滿足小批量、高頻率、短周期貨物配送的更高準(zhǔn)確度、更快速度的市場預(yù)測,由算例分析證明了這種模型是切實(shí)可行的。第五,在技術(shù)平臺的支持下論述了基于自適應(yīng)報(bào)童模型的需求預(yù)測、基于自適應(yīng)報(bào)童模型的VMI策略以及引入第三方物流的VMI的物流配送策略。重點(diǎn)對平臺的數(shù)據(jù)庫設(shè)計(jì)、Web Service接口設(shè)計(jì)和信息采集系統(tǒng)的設(shè)計(jì)進(jìn)行了詳細(xì)的闡述,并給出了調(diào)用過程和實(shí)現(xiàn)界面。 本文從供應(yīng)鏈下游銷售來解決供應(yīng)鏈的市場快速響應(yīng)所需的信息基礎(chǔ)問題,構(gòu)造了基于信息系統(tǒng)的自適應(yīng)報(bào)童模型,設(shè)計(jì)了一種快速采集銷售信息的小店鋪移動終端,以支持快速響應(yīng)的信息管理策略,期望能夠進(jìn)一步完善供應(yīng)鏈管理和快速響應(yīng)的理論和應(yīng)用研究。
[Abstract]:Convenience stores, grocery stores and other small stores are the army of retail, is a node of the supply chain, is a supplier, manufacturers understand the market demand outposts, is a logistics provider (third-party logistics) one of the important sources of business. Because of the lack of effective means of inventory, logistics management and technical tools, as well as the lack of theoretical methods to guide the small shops, restricted the market position of small shops, formed a "scattered" supply chain. In this study, the third party logistics (TPL) is introduced into the secondary supply chain composed of producers (suppliers) and small shops, and the demand prediction in the rapid response process of the supply chain is solved by applying technology and management strategies. Inventory management and logistics distribution issues. Firstly, the research on supply chain management, rapid response and third-party logistics is reviewed, and the role of third-party logistics in supply chain management and market rapid response is analyzed. The third party logistics (TPL) plays an optimal role in the integration of information and resources in the supply chain. Secondly, the demand analysis of the small shop information collection system is carried out. On this basis, the strategy of rapid response and the structure of its supporting platform are introduced, including the overall design of the rapid response system and the storage of information. Information collection and information sharing. Thirdly, this paper discusses the conditions of the realization of the technology and management strategy of the market rapid response system, especially introduces a kind of fast data acquisition technology of handheld terminal oriented to Internet services, and introduces the whole system architecture and business process based on this technology. Fourthly, an adaptive newsboy model is constructed. Through the combination of information collection technology and computing technology, the probability value of demand can be automatically revised according to market changes in order to satisfy the higher accuracy of small batch, high frequency and short period distribution of goods. The faster market forecast is proved to be feasible by the analysis of an example. Fifthly, the demand prediction based on adaptive newsboy model, the VMI strategy based on adaptive newsboy model and the logistics distribution strategy based on VMI with third-party logistics are discussed under the support of technical platform. The design of the, Web Service interface and the information acquisition system of the platform are described in detail, and the calling process and the implementation interface are given. In this paper, an adaptive newsboy model based on information system is constructed from downstream sales of supply chain to solve the problem of information foundation needed for rapid market response of supply chain, and a small shop mobile terminal for quick collection of sales information is designed. In order to support the information management strategy of rapid response, it is expected that the theory and application of supply chain management and rapid response can be further improved.
【學(xué)位授予單位】:南華大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:TP311.52

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