基于第三方物流的市場(chǎng)快速響應(yīng)策略及支持平臺(tái)研究
[Abstract]:Convenience stores, grocery stores and other small stores are the army of retail, is a node of the supply chain, is a supplier, manufacturers understand the market demand outposts, is a logistics provider (third-party logistics) one of the important sources of business. Because of the lack of effective means of inventory, logistics management and technical tools, as well as the lack of theoretical methods to guide the small shops, restricted the market position of small shops, formed a "scattered" supply chain. In this study, the third party logistics (TPL) is introduced into the secondary supply chain composed of producers (suppliers) and small shops, and the demand prediction in the rapid response process of the supply chain is solved by applying technology and management strategies. Inventory management and logistics distribution issues. Firstly, the research on supply chain management, rapid response and third-party logistics is reviewed, and the role of third-party logistics in supply chain management and market rapid response is analyzed. The third party logistics (TPL) plays an optimal role in the integration of information and resources in the supply chain. Secondly, the demand analysis of the small shop information collection system is carried out. On this basis, the strategy of rapid response and the structure of its supporting platform are introduced, including the overall design of the rapid response system and the storage of information. Information collection and information sharing. Thirdly, this paper discusses the conditions of the realization of the technology and management strategy of the market rapid response system, especially introduces a kind of fast data acquisition technology of handheld terminal oriented to Internet services, and introduces the whole system architecture and business process based on this technology. Fourthly, an adaptive newsboy model is constructed. Through the combination of information collection technology and computing technology, the probability value of demand can be automatically revised according to market changes in order to satisfy the higher accuracy of small batch, high frequency and short period distribution of goods. The faster market forecast is proved to be feasible by the analysis of an example. Fifthly, the demand prediction based on adaptive newsboy model, the VMI strategy based on adaptive newsboy model and the logistics distribution strategy based on VMI with third-party logistics are discussed under the support of technical platform. The design of the, Web Service interface and the information acquisition system of the platform are described in detail, and the calling process and the implementation interface are given. In this paper, an adaptive newsboy model based on information system is constructed from downstream sales of supply chain to solve the problem of information foundation needed for rapid market response of supply chain, and a small shop mobile terminal for quick collection of sales information is designed. In order to support the information management strategy of rapid response, it is expected that the theory and application of supply chain management and rapid response can be further improved.
【學(xué)位授予單位】:南華大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:TP311.52
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