發(fā)布時(shí)間：2018-03-19 13:35

  本文選題：個(gè)性化包裝　切入點(diǎn)：創(chuàng)意和設(shè)計(jì)　出處：《青島大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展和科技的進(jìn)步,人們的物質(zhì)生活水平在逐步提高,消費(fèi)者對(duì)包裝的審美要求也逐步提升,消費(fèi)者在精神層次有更高的需求,趣味性的并富有創(chuàng)意的包裝逐漸盛行。就當(dāng)前的包裝設(shè)計(jì)來看,在滿足運(yùn)輸保護(hù)功能的基礎(chǔ)上,一些新的創(chuàng)意理念被賦予其中。個(gè)性包裝有助于品牌的強(qiáng)化,對(duì)銷售發(fā)揮出積極的促進(jìn)功能,不僅能滿足消費(fèi)者的視覺體驗(yàn),還能滿足消費(fèi)者心理需求。因此,個(gè)性化的包裝設(shè)計(jì)市場(chǎng)發(fā)展空間很大,設(shè)計(jì)師出于突出個(gè)性的考慮,首先創(chuàng)新應(yīng)定位在結(jié)構(gòu)設(shè)計(jì)和材質(zhì)應(yīng)用或裝飾上,借助大膽嘗試和設(shè)計(jì)的體驗(yàn)式,使人們的各個(gè)感官系統(tǒng)被充分調(diào)動(dòng)起來,使產(chǎn)品與消費(fèi)者距離更加貼近;其次,注入文化元素也是把包裝個(gè)性凸顯出來的有效手段,鮮活有生命力的包裝離不開深刻的文化內(nèi)涵蘊(yùn)含其中;再次,綠色環(huán)保型包裝設(shè)計(jì)應(yīng)成為核心,增強(qiáng)包裝與自然的貼近程度,在都市生活緊張繁忙的狀態(tài)下,消費(fèi)者對(duì)個(gè)性化的追求越來越強(qiáng)烈,這樣個(gè)性“私人定制”包裝生命力的強(qiáng)大性凸顯,而且發(fā)展前景廣闊�？偠灾�,個(gè)性化包裝設(shè)計(jì)不僅能夠促進(jìn)產(chǎn)品的銷售,提高市場(chǎng)價(jià)值,也能夠賦予商品一定的藝術(shù)審美價(jià)值,并給予人們美的感官享受,同時(shí),也能夠滿足消費(fèi)者的精神需求。因此,針對(duì)個(gè)性化包裝設(shè)計(jì),好好探索研究其創(chuàng)新理念及發(fā)展趨勢(shì),是極為必要之舉。
[Abstract]:With the development of economy and the progress of science and technology, people's material living standard is improving step by step, and consumers' aesthetic requirements for packaging have been raised step by step. Consumers have higher demands at the spiritual level. Interesting and creative packaging is becoming more and more popular. In terms of current packaging design, some new creative ideas are given to them on the basis of satisfying the transport protection function. Individual packaging helps to strengthen the brand. Play a positive role in promoting sales, not only to meet the visual experience of consumers, but also to meet the psychological needs of consumers. First, innovation should be located in structural design and material application or decoration, with the help of bold attempt and design experience, so that people's sensory systems are fully mobilized, so that products and consumers closer to the distance; second, The injection of cultural elements is also an effective means to highlight the individuality of packaging. The vivid and vital packaging can not be separated from the profound cultural connotation. Thirdly, the green and environmentally friendly packaging design should become the core. To enhance the closeness of packaging and nature, in the tense and busy state of urban life, consumers' pursuit of individuation is becoming stronger and stronger, so the vitality of individualized "private customization" packaging becomes more and more prominent. In a word, personalized packaging design can not only promote the sale of products, improve the market value, but also give certain artistic aesthetic value to the goods, and give people beautiful sensory enjoyment, at the same time, Therefore, it is very necessary to explore and study the innovative idea and development trend of individualized packaging design.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王志軍;趙得成;;論中國(guó)傳統(tǒng)圖案在現(xiàn)代包裝中的運(yùn)用[J];中國(guó)包裝;2013年12期

2 鄭貴華;姚慧慧;;論現(xiàn)代包裝社會(huì)評(píng)價(jià)指標(biāo)體系的構(gòu)建[J];包裝學(xué)報(bào);2013年04期

3 劉冬梅;;論中國(guó)傳統(tǒng)色彩在現(xiàn)代包裝中的審美意義[J];包裝工程;2012年14期

4 張琴;;包裝設(shè)計(jì)中綠色效能的應(yīng)用研究[J];包裝工程;2011年24期

5 董旭旭;郭華;;包裝設(shè)計(jì)中紙質(zhì)包裝的應(yīng)用[J];美術(shù)大觀;2011年12期

6 李曉寧;;淺析傳統(tǒng)包裝材料在包裝設(shè)計(jì)中的應(yīng)用[J];大眾文藝;2011年22期

7 陳方;;論化妝品包裝中的色彩體現(xiàn)與定位[J];現(xiàn)代裝飾(理論);2011年10期

8 秦方方;;中國(guó)民間傳統(tǒng)色彩觀與現(xiàn)代包裝[J];包裝世界;2011年04期

9 黃鐵峰;;現(xiàn)代包裝新動(dòng)力——中國(guó)民俗元素[J];湖南包裝;2011年02期

10 周斌;;綠色設(shè)計(jì)思潮對(duì)產(chǎn)品包裝設(shè)計(jì)的啟示[J];包裝工程;2011年02期

，

本文編號(hào)：1634497