本文關(guān)鍵詞：商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價研究　出處：《大連理工大學(xué)》2008年碩士論文　論文類型：學(xué)位論文

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【摘要】： 商業(yè)地產(chǎn)以其豐厚的利潤空間吸引著眾多投資機構(gòu)和地產(chǎn)商的進入,商業(yè)地產(chǎn)已經(jīng)成為中國房地產(chǎn)行業(yè)的生力軍。然而,在眾多大型綜合商業(yè)地產(chǎn)投資落成后,成功運營的卻為數(shù)極少,巨大的資金占用和地塊升值受限給地方政府、金融機構(gòu)和開發(fā)商帶來了難以估量的損失。面對高風(fēng)險高回報的商業(yè)地產(chǎn)項目,如何能夠增大成功機會并減少失敗可能,已經(jīng)成為中國商業(yè)地產(chǎn)行業(yè)亟待解決的現(xiàn)實問題。通過評價商業(yè)地產(chǎn)項目風(fēng)險管理成熟度,不僅可以發(fā)現(xiàn)項目風(fēng)險管理中存在的不足,而且還能明確改進方向和提升途徑,進而提高商業(yè)地產(chǎn)項目風(fēng)險管理水平。 本文對商業(yè)地產(chǎn)項目運作周期及特點、項目風(fēng)險管理和成熟度評價模型都做了深入研究,在消化吸收現(xiàn)有理論及成果的基礎(chǔ)上,采用文獻研究和實證研究相結(jié)合,定性研究和定量研究相結(jié)合等方法,構(gòu)建了商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價模型,確定了商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價模型的要素和指標,提出了基于模糊綜合評價的商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價方法。 首先,通過規(guī)范研究和文獻研究,對商業(yè)地產(chǎn)項目主要理論及特點、項目風(fēng)險管理內(nèi)涵、各類成熟度模型的研究做了文獻綜述和歸納分析,為商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價要素的研究奠定了理論基礎(chǔ)。 其次,通過規(guī)范研究和實證研究,分析了商業(yè)地產(chǎn)項目風(fēng)險管理成熟度影響要素,結(jié)合商業(yè)地產(chǎn)項目風(fēng)險影響的階段特性,將復(fù)雜的商業(yè)地產(chǎn)項目風(fēng)險管理成熟度影響要素按照階段和類別進行劃分與歸并。根據(jù)克茲納典型項目風(fēng)險管理成熟度模型等級劃分原理及商業(yè)地產(chǎn)項目管理特點,建立成熟度等級的五級遞階結(jié)構(gòu)。結(jié)合考慮商業(yè)地產(chǎn)項目風(fēng)險管理要素性質(zhì)和指標的可評價性對部分評價要素進行定量化描述,建立了商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價要素和指標體系。 再次,通過德爾菲法、問卷調(diào)查法等確定了商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價模型各項要素和指標的權(quán)重,根據(jù)商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價綜合性和模糊性的特點,建立了基于模糊綜合評價的商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價模型,為商業(yè)地產(chǎn)項目風(fēng)險管理成熟度評價提供了一套科學(xué)的評價方法和工具。 最后,通過應(yīng)用實例分析驗證了商業(yè)地產(chǎn)項目風(fēng)險管理成熟度模型的實際效用。
[Abstract]:Commercial real estate attracts a lot of investment institutions and real estate developers with its rich profit space. Commercial real estate has become a new force in China's real estate industry. However, after the completion of a large number of comprehensive commercial real estate investment. But the successful operation is very few, the huge capital occupation and the land land appreciation limit to the local government, the financial institution and the developer has brought the incalculable loss. Faced with the high risk and the high return commercial real estate project. How to increase the chances of success and reduce the possibility of failure has become a real problem to be solved urgently in China's commercial real estate industry. Through the evaluation of commercial real estate project risk management maturity. Not only can we find the deficiencies in project risk management, but also make clear the direction and ways of improvement, and then improve the level of risk management of commercial real estate projects. In this paper, the operational cycle and characteristics of commercial real estate projects, project risk management and maturity evaluation model have done in-depth research, on the basis of digesting and absorbing the existing theory and results. With the combination of literature research and empirical research, qualitative research and quantitative research, a commercial real estate project risk management maturity evaluation model is constructed. The factors and indexes of the maturity evaluation model of commercial real estate project risk management are determined, and the evaluation method of commercial real estate project risk management maturity based on fuzzy comprehensive evaluation is put forward. First of all, through normative research and literature research, the main theory and characteristics of commercial real estate projects, project risk management connotation, various types of maturity model research done literature review and analysis. It lays a theoretical foundation for the research of the risk management maturity evaluation elements of commercial real estate projects. Secondly, through normative research and empirical research, this paper analyzes the factors affecting the maturity of commercial real estate project risk management, combined with the stage characteristics of commercial real estate project risk impact. The influence factors of complex commercial real estate project risk management maturity are divided and merged according to stage and category. According to Ketzner typical project risk management maturity model classification principle and commercial real estate project management special. Point. The paper establishes a five-level hierarchical structure of maturity level and gives a quantitative description of some evaluation elements by considering the nature of risk management elements of commercial real estate projects and the evaluability of indicators. Established the commercial real estate project risk management maturity evaluation elements and index system. Thirdly, through Delphi method, questionnaire method and so on to determine the commercial real estate project risk management maturity evaluation model elements and indicators of the weight. According to the comprehensive and fuzzy characteristics of commercial real estate project risk management maturity evaluation, a commercial real estate project risk management maturity evaluation model based on fuzzy comprehensive evaluation is established. It provides a set of scientific evaluation methods and tools for commercial real estate project risk management maturity evaluation. Finally, the practical utility of the risk management maturity model of commercial real estate project is verified by an application example.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F293.3;F224

【引證文獻】

相關(guān)博士學(xué)位論文 前2條

1 尹鵬;魯商廣場商業(yè)地產(chǎn)項目投資風(fēng)險管理研究[D];中國礦業(yè)大學(xué)（北京）;2010年

2 羅昊宇;高校思想政治教育環(huán)境影響因素分析與優(yōu)化研究[D];中國礦業(yè)大學(xué)（北京）;2013年

相關(guān)碩士學(xué)位論文 前7條

1 王倩;我國房地產(chǎn)企業(yè)并購績效實證研究[D];中國地質(zhì)大學(xué)（北京）;2011年

2 戴小清;基于項目開發(fā)的商業(yè)地產(chǎn)風(fēng)險評價研究[D];江西師范大學(xué);2011年

3 李泓清;整體家居的市場營銷研究[D];天津大學(xué);2010年

4 倪倩茜;重賓·保利國際廣場營銷項目管理研究[D];電子科技大學(xué);2012年

5 丁瑩;基于價值鏈的我國商業(yè)地產(chǎn)運營模式研究[D];南京財經(jīng)大學(xué);2012年

6 劉十英;S商業(yè)地產(chǎn)項目投資風(fēng)險管理研究[D];華南理工大學(xué);2012年

7 李卓斌;基于模糊綜合模型的商業(yè)地產(chǎn)多維定位研究[D];新疆農(nóng)業(yè)大學(xué);2013年

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本文編號：1389010