基于價值鏈理論的GS證券公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-08-12 08:39
【摘要】：在中國證券服務市場的不斷開放以及股市多年低迷的雙重壓力下,證券業(yè)的競爭不斷加劇。如何在嚴峻的市場競爭中立于不敗之地,是每一個證券公司面臨的重要問題。筆者以GS證券公司為研究對象,采用SWOT分析法進行全面診斷,并在此基礎上引入價值鏈理論對公司的發(fā)展戰(zhàn)略進行設計。同時,筆者對公司在戰(zhàn)略實施過程中的具體措施和風險控制進行探討,并提出針對性的解決辦法。 第一部分以我國金融市場和證券公司為行業(yè)背景,以價值鏈和戰(zhàn)略管理為關鍵詞,全面搜索相關文獻和案例,深入學習理論研究歷程和現(xiàn)狀,并且對理論研究的不足之處進行評述,闡明本文所研究內(nèi)容的學術和應用價值。 第二部分以GS證券公司為對象開展全面研究分析,包括總體概況、SWOT分析、當前戰(zhàn)略分析等,對GS證券公司的外部環(huán)境因素和內(nèi)部經(jīng)營管理因素進行系統(tǒng)和詳細的評判,歸納公司面臨的機遇與挑戰(zhàn)、優(yōu)勢與劣勢,并依此歸納出GS證券公司的發(fā)展戰(zhàn)略需求。 第三部分將根據(jù)前述分析,結合我國資本市場和證券公司特征,構建GS證券公司的價值鏈,并以此為基礎研究GS證券公司總體發(fā)展戰(zhàn)略和競爭戰(zhàn)略,并圍繞此總體目標提出的管理、研發(fā)、財務、人力資源和信息化等企業(yè)職能戰(zhàn)略。 第四部分將總結以價值鏈理論為基礎的發(fā)展戰(zhàn)略,其具體實施與風險控制的方法和措施。 本文以在學術研究和企業(yè)實踐領域均獲得廣泛應用的價值鏈理論為基礎,為GS證券公司量身打造最為合適的總體發(fā)展戰(zhàn)略,設計價值鏈上關鍵環(huán)節(jié)的戰(zhàn)略,同時圍繞組織基礎設施、企業(yè)文化等內(nèi)容提出戰(zhàn)略實施措施。此外,筆者以探討GS證券公司的戰(zhàn)略選擇和實施為基礎,探索出一條適合我國中小型證券公司的可持續(xù)發(fā)展之路,為國內(nèi)同類型企業(yè)戰(zhàn)略管理提供理論依據(jù)和參考案例。
[Abstract]:Under the double pressure of the opening of China's securities service market and the stock market downturn for many years, the competition in the securities industry is intensifying. How to stand in an invincible position in the severe market competition is an important problem faced by every securities company. The author takes GS Securities Company as the research object, uses the SWOT analysis method to carry on the comprehensive diagnosis, and then introduces the value chain theory to design the development strategy of the company. At the same time, the author discusses the specific measures and risk control in the process of strategy implementation, and puts forward the corresponding solutions. The first part, with the financial market and securities companies as the industry background, the value chain and strategic management as the key words, comprehensive search of relevant literature and cases, in-depth study of theoretical research process and current situation. And the deficiencies of the theoretical research are reviewed to clarify the academic and applied value of the research. The second part takes GS Securities Company as the object to carry out comprehensive research and analysis, including the general situation of SWOT analysis, current strategic analysis and so on. The external environmental factors and internal management factors of GS securities company are systematically and detailedly evaluated. The opportunities and challenges, strengths and weaknesses of GS Securities Company are summarized. The third part will build the value chain of GS securities company according to the above analysis, combining with the characteristics of capital market and securities company in our country, and study the overall development strategy and competitive strategy of GS securities company based on the above analysis. And the management, research and development, finance, human resources and information technology and other corporate function strategies proposed around this overall goal. The fourth part will summarize the development strategy based on the value chain theory, its concrete implementation and the risk control method and the measure. Based on the value chain theory, which has been widely used in both academic research and enterprise practice, this paper makes the most suitable overall development strategy for GS Securities Company and designs the strategy of key links in the value chain. At the same time, around the organizational infrastructure, corporate culture and other content put forward strategic implementation measures. In addition, on the basis of discussing the strategic choice and implementation of GS Securities Company, the author explores a sustainable development road suitable for small and medium-sized securities companies in China, and provides theoretical basis and reference cases for the strategic management of domestic enterprises of the same type.
【學位授予單位】：西南財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.39
[Abstract]:Under the double pressure of the opening of China's securities service market and the stock market downturn for many years, the competition in the securities industry is intensifying. How to stand in an invincible position in the severe market competition is an important problem faced by every securities company. The author takes GS Securities Company as the research object, uses the SWOT analysis method to carry on the comprehensive diagnosis, and then introduces the value chain theory to design the development strategy of the company. At the same time, the author discusses the specific measures and risk control in the process of strategy implementation, and puts forward the corresponding solutions. The first part, with the financial market and securities companies as the industry background, the value chain and strategic management as the key words, comprehensive search of relevant literature and cases, in-depth study of theoretical research process and current situation. And the deficiencies of the theoretical research are reviewed to clarify the academic and applied value of the research. The second part takes GS Securities Company as the object to carry out comprehensive research and analysis, including the general situation of SWOT analysis, current strategic analysis and so on. The external environmental factors and internal management factors of GS securities company are systematically and detailedly evaluated. The opportunities and challenges, strengths and weaknesses of GS Securities Company are summarized. The third part will build the value chain of GS securities company according to the above analysis, combining with the characteristics of capital market and securities company in our country, and study the overall development strategy and competitive strategy of GS securities company based on the above analysis. And the management, research and development, finance, human resources and information technology and other corporate function strategies proposed around this overall goal. The fourth part will summarize the development strategy based on the value chain theory, its concrete implementation and the risk control method and the measure. Based on the value chain theory, which has been widely used in both academic research and enterprise practice, this paper makes the most suitable overall development strategy for GS Securities Company and designs the strategy of key links in the value chain. At the same time, around the organizational infrastructure, corporate culture and other content put forward strategic implementation measures. In addition, on the basis of discussing the strategic choice and implementation of GS Securities Company, the author explores a sustainable development road suitable for small and medium-sized securities companies in China, and provides theoretical basis and reference cases for the strategic management of domestic enterprises of the same type.
【學位授予單位】：西南財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F832.39
【共引文獻】
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